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Distribution Sales Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
stacks of shipping containers
Distribution Sales Strategy

Webinar: How to Manage and Recover from Supply Chain Disruptions (March 23, 2022)

In this webinar, we presented the findings from our survey and added our own expertise so you can learn the best practices to detect,
  • Ian Heller
  • March 25, 2022
icons in paint depicting omnichannel
Digital Strategy

The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?

Today’s customers want it all. They want to be able to go online and easily find products, prices and delivery information. But they also
  • Jonathan Bein
  • March 22, 2022
How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Digital Strategy

How to Build a Value-Added Services Strategy to Fight Digital Disruptors 

Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
  • Ian Heller
  • March 14, 2022
person on tablet with digital icons representing omnichannel
Distribution Sales Strategy

Webinar: True Omnichannel: Digital, Sales, Branches & Phones – Part 1 (March 9, 2022)

In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy. 
  • Dean Mueller
  • March 9, 2022
Digital Doom Loop
Digital Strategy

Distributors’ Digital Doom Loop 

Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why
  • Ian Heller
  • March 1, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022
Path Amid the Chaos
Digital Strategy

Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO 

Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
  • Ian Heller
  • February 15, 2022
Facetree
Distribution Industry Analysis

‘Sourcing Simplified’: Factrees Aims to Change How B2B Channel Connections Are Made 

Factrees wants to change channel dynamics for the better. I recently spoke with Williams, who has deep experience in B2B and B2C ecommerce, about
  • Ian Heller
  • February 8, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
The 4 Symptoms of Bad CRM
Digital Strategy

The 4 Symptoms of Bad CRM

Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
  • Benj Cohen
  • January 12, 2022
hand interacting with digital interface
Digital Strategy

ADI’s Digital Transformation Goes Beyond the Technology

For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
  • Jonathan Bein
  • January 5, 2022
From Master Distributors to Marketplaces Part 3
Distribution Industry Analysis

From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services

Learn about growth options for master distributors, including how they might work with certain marketplaces.
  • Ian Heller
  • December 14, 2021
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
hand holding tablet with other hand manipulating holographic data over it
Distribution Sales Strategy

Webinar: A New Sales Model for Distributors

art of our Reinvention of Distributor Sales and Service series you’ll learn best practices in implementing a new model for engaging with your customers.
  • Dean Mueller
  • December 1, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021

Upcoming Programs

  • Upcoming Program

Tools to Help Distributors Maximize Sales Productivity

Join us on July 9, 9 PT/12 ET, as we discuss sales team efficiency, prioritize customer interactions, and drive more revenue with fewer resources.
Register Now
  • Upcoming Program

Using Technology to Drive Profits and Productivity

Join us on July 16, 9 PT/12 ET, as we discuss how to turn technology strategies into tangible outcomes.
Register Now
  • Upcoming Program

How Distributors are Solving Supply Chain Challenges

Join us on July 23, 9 PT/12 ET, as we discuss how companies are building more resilient, agile supply chains.
Register Now
How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
stacks of shipping containers
Distribution Sales Strategy

Webinar: How to Manage and Recover from Supply Chain Disruptions (March 23, 2022)

In this webinar, we presented the findings from our survey and added our own expertise so you can learn the best practices to detect,
  • Ian Heller
  • March 25, 2022
icons in paint depicting omnichannel
Digital Strategy

The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?

Today’s customers want it all. They want to be able to go online and easily find products, prices and delivery information. But they also
  • Jonathan Bein
  • March 22, 2022
How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Digital Strategy

How to Build a Value-Added Services Strategy to Fight Digital Disruptors 

Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
  • Ian Heller
  • March 14, 2022
person on tablet with digital icons representing omnichannel
Distribution Sales Strategy

Webinar: True Omnichannel: Digital, Sales, Branches & Phones – Part 1 (March 9, 2022)

In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy. 
  • Dean Mueller
  • March 9, 2022
Digital Doom Loop
Digital Strategy

Distributors’ Digital Doom Loop 

Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why
  • Ian Heller
  • March 1, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022
Path Amid the Chaos
Digital Strategy

Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO 

Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
  • Ian Heller
  • February 15, 2022
Facetree
Distribution Industry Analysis

‘Sourcing Simplified’: Factrees Aims to Change How B2B Channel Connections Are Made 

Factrees wants to change channel dynamics for the better. I recently spoke with Williams, who has deep experience in B2B and B2C ecommerce, about
  • Ian Heller
  • February 8, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
The 4 Symptoms of Bad CRM
Digital Strategy

The 4 Symptoms of Bad CRM

Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
  • Benj Cohen
  • January 12, 2022
hand interacting with digital interface
Digital Strategy

ADI’s Digital Transformation Goes Beyond the Technology

For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
  • Jonathan Bein
  • January 5, 2022
From Master Distributors to Marketplaces Part 3
Distribution Industry Analysis

From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services

Learn about growth options for master distributors, including how they might work with certain marketplaces.
  • Ian Heller
  • December 14, 2021
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
hand holding tablet with other hand manipulating holographic data over it
Distribution Sales Strategy

Webinar: A New Sales Model for Distributors

art of our Reinvention of Distributor Sales and Service series you’ll learn best practices in implementing a new model for engaging with your customers.
  • Dean Mueller
  • December 1, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
stacks of shipping containers
Distribution Sales Strategy

Webinar: How to Manage and Recover from Supply Chain Disruptions (March 23, 2022)

In this webinar, we presented the findings from our survey and added our own expertise so you can learn the best practices to detect,
  • Ian Heller
  • March 25, 2022
icons in paint depicting omnichannel
Digital Strategy

The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?

Today’s customers want it all. They want to be able to go online and easily find products, prices and delivery information. But they also
  • Jonathan Bein
  • March 22, 2022
How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Digital Strategy

How to Build a Value-Added Services Strategy to Fight Digital Disruptors 

Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
  • Ian Heller
  • March 14, 2022
person on tablet with digital icons representing omnichannel
Distribution Sales Strategy

Webinar: True Omnichannel: Digital, Sales, Branches & Phones – Part 1 (March 9, 2022)

In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy. 
  • Dean Mueller
  • March 9, 2022
Digital Doom Loop
Digital Strategy

Distributors’ Digital Doom Loop 

Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why
  • Ian Heller
  • March 1, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022
Path Amid the Chaos
Digital Strategy

Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO 

Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
  • Ian Heller
  • February 15, 2022
Facetree
Distribution Industry Analysis

‘Sourcing Simplified’: Factrees Aims to Change How B2B Channel Connections Are Made 

Factrees wants to change channel dynamics for the better. I recently spoke with Williams, who has deep experience in B2B and B2C ecommerce, about
  • Ian Heller
  • February 8, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
The 4 Symptoms of Bad CRM
Digital Strategy

The 4 Symptoms of Bad CRM

Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
  • Benj Cohen
  • January 12, 2022
hand interacting with digital interface
Digital Strategy

ADI’s Digital Transformation Goes Beyond the Technology

For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
  • Jonathan Bein
  • January 5, 2022
From Master Distributors to Marketplaces Part 3
Distribution Industry Analysis

From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services

Learn about growth options for master distributors, including how they might work with certain marketplaces.
  • Ian Heller
  • December 14, 2021
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
hand holding tablet with other hand manipulating holographic data over it
Distribution Sales Strategy

Webinar: A New Sales Model for Distributors

art of our Reinvention of Distributor Sales and Service series you’ll learn best practices in implementing a new model for engaging with your customers.
  • Dean Mueller
  • December 1, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
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