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Distribution Sales Strategy

Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
mike kunkle 2
Distribution Sales Strategy

How Do B2B Sellers Need to Adapt to Modern Buyers?

One of enablement’s key responsibilities is preparing and supporting your sellers to go to market.
  • Mike Kunkle
  • August 1, 2022
MSC Industrial’s Reimagined Value Proposition for a Digital World
Distribution Technology

MSC Industrial Supply’s ‘Next Chapter’

MSC Industrial Supply shares how they are redefining the way they support their customers.
  • Ian Heller
  • July 25, 2022
What the Heck is Sales Enablement & How Can It Help My Company?
Distribution Sales Strategy

What the Heck is Sales Enablement & How Can It Help My Company?

The goal of enablement is to support sellers and as a result, improve sales performance.
  • Mike Kunkle
  • July 12, 2022
winsupply
Distribution Sales Strategy

How Winsupply’s Entrepreneurial Model Drives Success

Monte Salsman, president of the Winsupply Acquisitions Group, joined us on a recent episode of the Wholesale Change show to talk about the company’s
  • Ian Heller
  • July 7, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022
How Distributors Can Generate More Sales on Inbound Calls to CSRs?
Distribution Sales Strategy

How Distributors Can Generate More Sales on Inbound Calls to CSRs 

In some distribution companies, CSRs have become profitable sellers.
  • Benj Cohen
  • May 18, 2022
How Distributors Can Stop the Margin Drain
Distribution Marketing

How Distributors Can Stop the Margin Drain 

Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
  • Jonathan Bein
  • May 17, 2022
How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America 
Distribution Marketing

How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America 

Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.
  • Jonathan Bein
  • May 2, 2022
elements of distribution on a microchip surrounded by boxes
Distribution Sales Strategy

Webinar: State of Distributor Technology: A Guide for Growth (April 6, 2022)

In this free webinar, DSG Principals Jonathan Bein, Ph.D., and Ian Heller lead a presentation of the research, along with recommendations you can act
  • Jonathan Bein
  • April 19, 2022
why losing customers
Distribution Marketing

Don’t Have a Plan to Address Customer Churn? You’re Losing Money 

How distributors can spot customer-churn risks sooner and respond before customers have time to defect.
  • Jonathan Bein
  • April 12, 2022
How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
stacks of shipping containers
Distribution Sales Strategy

Webinar: How to Manage and Recover from Supply Chain Disruptions (March 23, 2022)

In this webinar, we presented the findings from our survey and added our own expertise so you can learn the best practices to detect,
  • Ian Heller
  • March 25, 2022
icons in paint depicting omnichannel
Digital Strategy

The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?

Today’s customers want it all. They want to be able to go online and easily find products, prices and delivery information. But they also
  • Jonathan Bein
  • March 22, 2022
How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Digital Strategy

How to Build a Value-Added Services Strategy to Fight Digital Disruptors 

Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
  • Ian Heller
  • March 14, 2022
person on tablet with digital icons representing omnichannel
Distribution Sales Strategy

Webinar: True Omnichannel: Digital, Sales, Branches & Phones – Part 1 (March 9, 2022)

In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy. 
  • Dean Mueller
  • March 9, 2022
Digital Doom Loop
Digital Strategy

Distributors’ Digital Doom Loop 

Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why
  • Ian Heller
  • March 1, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022

Upcoming Programs

  • Upcoming Program

WC: Matthew James, President and CEO, Purity Life Health Products LP

Join us to learn how leadership, strategy, and operational change transformed a small distributor into a leading full-service distributor.
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  • Upcoming Program

Analytics that Drive Excellence

Join us on Jan 21, 2026 at 9PT/12ET to learn how midsize distributors modernize analytics and use AI to boost efficiency and growth.
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Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
mike kunkle 2
Distribution Sales Strategy

How Do B2B Sellers Need to Adapt to Modern Buyers?

One of enablement’s key responsibilities is preparing and supporting your sellers to go to market.
  • Mike Kunkle
  • August 1, 2022
MSC Industrial’s Reimagined Value Proposition for a Digital World
Distribution Technology

MSC Industrial Supply’s ‘Next Chapter’

MSC Industrial Supply shares how they are redefining the way they support their customers.
  • Ian Heller
  • July 25, 2022
What the Heck is Sales Enablement & How Can It Help My Company?
Distribution Sales Strategy

What the Heck is Sales Enablement & How Can It Help My Company?

The goal of enablement is to support sellers and as a result, improve sales performance.
  • Mike Kunkle
  • July 12, 2022
winsupply
Distribution Sales Strategy

How Winsupply’s Entrepreneurial Model Drives Success

Monte Salsman, president of the Winsupply Acquisitions Group, joined us on a recent episode of the Wholesale Change show to talk about the company’s
  • Ian Heller
  • July 7, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022
How Distributors Can Generate More Sales on Inbound Calls to CSRs?
Distribution Sales Strategy

How Distributors Can Generate More Sales on Inbound Calls to CSRs 

In some distribution companies, CSRs have become profitable sellers.
  • Benj Cohen
  • May 18, 2022
How Distributors Can Stop the Margin Drain
Distribution Marketing

How Distributors Can Stop the Margin Drain 

Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
  • Jonathan Bein
  • May 17, 2022
How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America 
Distribution Marketing

How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America 

Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.
  • Jonathan Bein
  • May 2, 2022
elements of distribution on a microchip surrounded by boxes
Distribution Sales Strategy

Webinar: State of Distributor Technology: A Guide for Growth (April 6, 2022)

In this free webinar, DSG Principals Jonathan Bein, Ph.D., and Ian Heller lead a presentation of the research, along with recommendations you can act
  • Jonathan Bein
  • April 19, 2022
why losing customers
Distribution Marketing

Don’t Have a Plan to Address Customer Churn? You’re Losing Money 

How distributors can spot customer-churn risks sooner and respond before customers have time to defect.
  • Jonathan Bein
  • April 12, 2022
How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
stacks of shipping containers
Distribution Sales Strategy

Webinar: How to Manage and Recover from Supply Chain Disruptions (March 23, 2022)

In this webinar, we presented the findings from our survey and added our own expertise so you can learn the best practices to detect,
  • Ian Heller
  • March 25, 2022
icons in paint depicting omnichannel
Digital Strategy

The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?

Today’s customers want it all. They want to be able to go online and easily find products, prices and delivery information. But they also
  • Jonathan Bein
  • March 22, 2022
How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Digital Strategy

How to Build a Value-Added Services Strategy to Fight Digital Disruptors 

Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
  • Ian Heller
  • March 14, 2022
person on tablet with digital icons representing omnichannel
Distribution Sales Strategy

Webinar: True Omnichannel: Digital, Sales, Branches & Phones – Part 1 (March 9, 2022)

In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy. 
  • Dean Mueller
  • March 9, 2022
Digital Doom Loop
Digital Strategy

Distributors’ Digital Doom Loop 

Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why
  • Ian Heller
  • March 1, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022

Recent Reports

State of eCommerce

Navigating Distribution’s New Landscape in 2025

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
mike kunkle 2
Distribution Sales Strategy

How Do B2B Sellers Need to Adapt to Modern Buyers?

One of enablement’s key responsibilities is preparing and supporting your sellers to go to market.
  • Mike Kunkle
  • August 1, 2022
MSC Industrial’s Reimagined Value Proposition for a Digital World
Distribution Technology

MSC Industrial Supply’s ‘Next Chapter’

MSC Industrial Supply shares how they are redefining the way they support their customers.
  • Ian Heller
  • July 25, 2022
What the Heck is Sales Enablement & How Can It Help My Company?
Distribution Sales Strategy

What the Heck is Sales Enablement & How Can It Help My Company?

The goal of enablement is to support sellers and as a result, improve sales performance.
  • Mike Kunkle
  • July 12, 2022
winsupply
Distribution Sales Strategy

How Winsupply’s Entrepreneurial Model Drives Success

Monte Salsman, president of the Winsupply Acquisitions Group, joined us on a recent episode of the Wholesale Change show to talk about the company’s
  • Ian Heller
  • July 7, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022
How Distributors Can Generate More Sales on Inbound Calls to CSRs?
Distribution Sales Strategy

How Distributors Can Generate More Sales on Inbound Calls to CSRs 

In some distribution companies, CSRs have become profitable sellers.
  • Benj Cohen
  • May 18, 2022
How Distributors Can Stop the Margin Drain
Distribution Marketing

How Distributors Can Stop the Margin Drain 

Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
  • Jonathan Bein
  • May 17, 2022
How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America 
Distribution Marketing

How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America 

Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.
  • Jonathan Bein
  • May 2, 2022
elements of distribution on a microchip surrounded by boxes
Distribution Sales Strategy

Webinar: State of Distributor Technology: A Guide for Growth (April 6, 2022)

In this free webinar, DSG Principals Jonathan Bein, Ph.D., and Ian Heller lead a presentation of the research, along with recommendations you can act
  • Jonathan Bein
  • April 19, 2022
why losing customers
Distribution Marketing

Don’t Have a Plan to Address Customer Churn? You’re Losing Money 

How distributors can spot customer-churn risks sooner and respond before customers have time to defect.
  • Jonathan Bein
  • April 12, 2022
How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
stacks of shipping containers
Distribution Sales Strategy

Webinar: How to Manage and Recover from Supply Chain Disruptions (March 23, 2022)

In this webinar, we presented the findings from our survey and added our own expertise so you can learn the best practices to detect,
  • Ian Heller
  • March 25, 2022
icons in paint depicting omnichannel
Digital Strategy

The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?

Today’s customers want it all. They want to be able to go online and easily find products, prices and delivery information. But they also
  • Jonathan Bein
  • March 22, 2022
How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Digital Strategy

How to Build a Value-Added Services Strategy to Fight Digital Disruptors 

Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
  • Ian Heller
  • March 14, 2022
person on tablet with digital icons representing omnichannel
Distribution Sales Strategy

Webinar: True Omnichannel: Digital, Sales, Branches & Phones – Part 1 (March 9, 2022)

In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy. 
  • Dean Mueller
  • March 9, 2022
Digital Doom Loop
Digital Strategy

Distributors’ Digital Doom Loop 

Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why
  • Ian Heller
  • March 1, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022
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