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Distribution Sales Strategy

Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
How to Select, Sell and Deliver the Right Value-Added Services for Your Business
Distribution Marketing

How to Select, Sell and Deliver the Right Value-Added Services for Your Business

It is increasingly important for distributors to add value and differentiate themselves from the competition. Peter Neuberger, CEO of United Performance Metals, shared with
  • Ian Heller
  • June 15, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital
Distribution Sales Strategy

Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital

Peter Jackson, CEO of Miller Industrial Supply, came up in the world of consumer marketing and design before breaking into industrial distribution when he
  • Ian Heller
  • May 17, 2021
5 Reasons Marketing Automation Fails (and How to Give It a Real Chance)
Digital Strategy

5 Reasons Marketing Automation Fails (and How to Give It a Real Chance)

When the ROI of marketing automation isn’t what you expect, don’t retreat to a basic email package. Before you go, get honest about whether
  • Debbie Paul
  • May 10, 2021
lightbulb
Digital Strategy

How Lawson Products Grew Its Enterprise Value by 10x: A Differentiation Case Study for Distributors

Mike DeCata, CEO and president of Lawson Products, loves the way distribution touches all of our lives, and it shows. His impressive career spans
  • Ian Heller
  • May 5, 2021
The Case for Marketing Automation
Digital Strategy

The Case for Marketing Automation in B2B

The scales have shifted. Buyers have evolved in the ways that they prefer to purchase. Technology, digital channels and non-stop connectivity continue to empower
  • Debbie Paul
  • May 3, 2021
sales person and worker shaking hands
Distribution Marketing

Webinar: State of Sales in Distribution: Part 2

In the second part of this two-part webinar series, Debbie Paul and Ian Heller discuss how to build a sales force that will differentiate
  • Debbie Paul
  • April 21, 2021
A Way Around Amazon: Portfolio Management for Distributors
Distribution Sales Strategy

Wholesale Change: A Way Around Amazon: Portfolio Management for Distributors (April 14, 2021)

Learn how distributors can analyze transactional and customer-provided data to generate industry-specific insights, develop robust benchmarks and tailor advice to match customer objectives.
  • Ian Heller
  • April 14, 2021
Why Distributors’ Customer Churn Management Efforts Aren’t Working
Distribution Marketing

Why Distributors’ Customer Churn Management Efforts Aren’t Working

Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
  • Benj Cohen
  • April 7, 2021
Business person shaking hands with a field worker
Digital Strategy

2021 State of Sales in Distribution: How Consultative Sales Will Differentiate Distributors in the Post-Pandemic Normal

In this free whitepaper, we outline how distributors can build a more consultative and adaptive sales force to differentiate in 2021 and beyond.
  • Debbie Paul
  • March 24, 2021
sales person shaking worker's hand
Distribution Marketing

Webinar: State of Sales in Distribution: Part 1

In this webinar we take a look at the results of the 2021 State of Sales in Distribution survey.
  • Debbie Paul
  • March 24, 2021
3 Distribution Maxims That Are Wrong
Digital Strategy

3 Distribution Maxims That Are Wrong

Measuring profitability by enterprise gross margin is a sledgehammer approach to a problem requiring nuance and precision.
  • Ian Heller
  • March 22, 2021
How to Overcome Resistance to Strategic Pricing
Distribution Marketing

How to Overcome Resistance to Strategic Pricing

Learn the secrets to successful strategic pricing implementation and get the results you need with buy-in from your entire team.
  • Ian Heller
  • February 24, 2021
The War Between Sales and Marketing is Marketing’s Fault
Distribution Marketing

The War Between Sales and Marketing is Marketing’s Fault

Marketers need to learn that when sales and marketing fight, sales wins. Even when they’re wrong.
  • Ian Heller
  • February 2, 2021
Distributors: You’re Doing Marketing Wrong – and It’s Going to Cost You
Distribution Marketing

Distributors: You’re Doing Marketing Wrong – and It’s Going to Cost You

Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
  • Jonathan Bein
  • January 26, 2021
2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
How to Build Successful B2B Customer Loyalty Programs
Distribution Marketing

How to Build Successful B2B Customer Loyalty Programs

Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
  • Ian Heller
  • January 4, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
High-Tech AND High-Touch: How Distributors Can Win in a B2C World
Digital Strategy

High-Tech AND High-Touch: How Distributors Can Win in a B2C World

If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
  • Ian Heller
  • December 2, 2020

Upcoming Programs

  • Upcoming Program

State of eCommerce

Join us on Oct 22, 2025 at 9PT/12ET for the latest findings from our comprehensive research on the state of eCommerce in distribution.
Register Now
  • Upcoming Program

How Distributors are Driving Productivity with Process Automation

Join us on Oct 29, 2025 at 9PT/12ET as top distribution leaders share actionable ideas on productivity through automation.
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Tuesday, Nov 4, 2025 at 9 PT/12 ET for our newest session of AI News and Gurus: The Show for Intelligent
Register Now
  • Upcoming Program

Data-Driven Transformation: From Chaos to Competitive Advantage

Join us on Nov 11, 2025 at 9PT/12ET to learn how leading companies are using AI and integrated solutions to create real business impact.
Register Now
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
How to Select, Sell and Deliver the Right Value-Added Services for Your Business
Distribution Marketing

How to Select, Sell and Deliver the Right Value-Added Services for Your Business

It is increasingly important for distributors to add value and differentiate themselves from the competition. Peter Neuberger, CEO of United Performance Metals, shared with
  • Ian Heller
  • June 15, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital
Distribution Sales Strategy

Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital

Peter Jackson, CEO of Miller Industrial Supply, came up in the world of consumer marketing and design before breaking into industrial distribution when he
  • Ian Heller
  • May 17, 2021
5 Reasons Marketing Automation Fails (and How to Give It a Real Chance)
Digital Strategy

5 Reasons Marketing Automation Fails (and How to Give It a Real Chance)

When the ROI of marketing automation isn’t what you expect, don’t retreat to a basic email package. Before you go, get honest about whether
  • Debbie Paul
  • May 10, 2021
lightbulb
Digital Strategy

How Lawson Products Grew Its Enterprise Value by 10x: A Differentiation Case Study for Distributors

Mike DeCata, CEO and president of Lawson Products, loves the way distribution touches all of our lives, and it shows. His impressive career spans
  • Ian Heller
  • May 5, 2021
The Case for Marketing Automation
Digital Strategy

The Case for Marketing Automation in B2B

The scales have shifted. Buyers have evolved in the ways that they prefer to purchase. Technology, digital channels and non-stop connectivity continue to empower
  • Debbie Paul
  • May 3, 2021
sales person and worker shaking hands
Distribution Marketing

Webinar: State of Sales in Distribution: Part 2

In the second part of this two-part webinar series, Debbie Paul and Ian Heller discuss how to build a sales force that will differentiate
  • Debbie Paul
  • April 21, 2021
A Way Around Amazon: Portfolio Management for Distributors
Distribution Sales Strategy

Wholesale Change: A Way Around Amazon: Portfolio Management for Distributors (April 14, 2021)

Learn how distributors can analyze transactional and customer-provided data to generate industry-specific insights, develop robust benchmarks and tailor advice to match customer objectives.
  • Ian Heller
  • April 14, 2021
Why Distributors’ Customer Churn Management Efforts Aren’t Working
Distribution Marketing

Why Distributors’ Customer Churn Management Efforts Aren’t Working

Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
  • Benj Cohen
  • April 7, 2021
Business person shaking hands with a field worker
Digital Strategy

2021 State of Sales in Distribution: How Consultative Sales Will Differentiate Distributors in the Post-Pandemic Normal

In this free whitepaper, we outline how distributors can build a more consultative and adaptive sales force to differentiate in 2021 and beyond.
  • Debbie Paul
  • March 24, 2021
sales person shaking worker's hand
Distribution Marketing

Webinar: State of Sales in Distribution: Part 1

In this webinar we take a look at the results of the 2021 State of Sales in Distribution survey.
  • Debbie Paul
  • March 24, 2021
3 Distribution Maxims That Are Wrong
Digital Strategy

3 Distribution Maxims That Are Wrong

Measuring profitability by enterprise gross margin is a sledgehammer approach to a problem requiring nuance and precision.
  • Ian Heller
  • March 22, 2021
How to Overcome Resistance to Strategic Pricing
Distribution Marketing

How to Overcome Resistance to Strategic Pricing

Learn the secrets to successful strategic pricing implementation and get the results you need with buy-in from your entire team.
  • Ian Heller
  • February 24, 2021
The War Between Sales and Marketing is Marketing’s Fault
Distribution Marketing

The War Between Sales and Marketing is Marketing’s Fault

Marketers need to learn that when sales and marketing fight, sales wins. Even when they’re wrong.
  • Ian Heller
  • February 2, 2021
Distributors: You’re Doing Marketing Wrong – and It’s Going to Cost You
Distribution Marketing

Distributors: You’re Doing Marketing Wrong – and It’s Going to Cost You

Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
  • Jonathan Bein
  • January 26, 2021
2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
How to Build Successful B2B Customer Loyalty Programs
Distribution Marketing

How to Build Successful B2B Customer Loyalty Programs

Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
  • Ian Heller
  • January 4, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
High-Tech AND High-Touch: How Distributors Can Win in a B2C World
Digital Strategy

High-Tech AND High-Touch: How Distributors Can Win in a B2C World

If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
  • Ian Heller
  • December 2, 2020

Recent Reports

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

Report: State of Distributor Pricing and Costing

The State of Customer Experience in Distribution

Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
How to Select, Sell and Deliver the Right Value-Added Services for Your Business
Distribution Marketing

How to Select, Sell and Deliver the Right Value-Added Services for Your Business

It is increasingly important for distributors to add value and differentiate themselves from the competition. Peter Neuberger, CEO of United Performance Metals, shared with
  • Ian Heller
  • June 15, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital
Distribution Sales Strategy

Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital

Peter Jackson, CEO of Miller Industrial Supply, came up in the world of consumer marketing and design before breaking into industrial distribution when he
  • Ian Heller
  • May 17, 2021
5 Reasons Marketing Automation Fails (and How to Give It a Real Chance)
Digital Strategy

5 Reasons Marketing Automation Fails (and How to Give It a Real Chance)

When the ROI of marketing automation isn’t what you expect, don’t retreat to a basic email package. Before you go, get honest about whether
  • Debbie Paul
  • May 10, 2021
lightbulb
Digital Strategy

How Lawson Products Grew Its Enterprise Value by 10x: A Differentiation Case Study for Distributors

Mike DeCata, CEO and president of Lawson Products, loves the way distribution touches all of our lives, and it shows. His impressive career spans
  • Ian Heller
  • May 5, 2021
The Case for Marketing Automation
Digital Strategy

The Case for Marketing Automation in B2B

The scales have shifted. Buyers have evolved in the ways that they prefer to purchase. Technology, digital channels and non-stop connectivity continue to empower
  • Debbie Paul
  • May 3, 2021
sales person and worker shaking hands
Distribution Marketing

Webinar: State of Sales in Distribution: Part 2

In the second part of this two-part webinar series, Debbie Paul and Ian Heller discuss how to build a sales force that will differentiate
  • Debbie Paul
  • April 21, 2021
A Way Around Amazon: Portfolio Management for Distributors
Distribution Sales Strategy

Wholesale Change: A Way Around Amazon: Portfolio Management for Distributors (April 14, 2021)

Learn how distributors can analyze transactional and customer-provided data to generate industry-specific insights, develop robust benchmarks and tailor advice to match customer objectives.
  • Ian Heller
  • April 14, 2021
Why Distributors’ Customer Churn Management Efforts Aren’t Working
Distribution Marketing

Why Distributors’ Customer Churn Management Efforts Aren’t Working

Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
  • Benj Cohen
  • April 7, 2021
Business person shaking hands with a field worker
Digital Strategy

2021 State of Sales in Distribution: How Consultative Sales Will Differentiate Distributors in the Post-Pandemic Normal

In this free whitepaper, we outline how distributors can build a more consultative and adaptive sales force to differentiate in 2021 and beyond.
  • Debbie Paul
  • March 24, 2021
sales person shaking worker's hand
Distribution Marketing

Webinar: State of Sales in Distribution: Part 1

In this webinar we take a look at the results of the 2021 State of Sales in Distribution survey.
  • Debbie Paul
  • March 24, 2021
3 Distribution Maxims That Are Wrong
Digital Strategy

3 Distribution Maxims That Are Wrong

Measuring profitability by enterprise gross margin is a sledgehammer approach to a problem requiring nuance and precision.
  • Ian Heller
  • March 22, 2021
How to Overcome Resistance to Strategic Pricing
Distribution Marketing

How to Overcome Resistance to Strategic Pricing

Learn the secrets to successful strategic pricing implementation and get the results you need with buy-in from your entire team.
  • Ian Heller
  • February 24, 2021
The War Between Sales and Marketing is Marketing’s Fault
Distribution Marketing

The War Between Sales and Marketing is Marketing’s Fault

Marketers need to learn that when sales and marketing fight, sales wins. Even when they’re wrong.
  • Ian Heller
  • February 2, 2021
Distributors: You’re Doing Marketing Wrong – and It’s Going to Cost You
Distribution Marketing

Distributors: You’re Doing Marketing Wrong – and It’s Going to Cost You

Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
  • Jonathan Bein
  • January 26, 2021
2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
How to Build Successful B2B Customer Loyalty Programs
Distribution Marketing

How to Build Successful B2B Customer Loyalty Programs

Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
  • Ian Heller
  • January 4, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
High-Tech AND High-Touch: How Distributors Can Win in a B2C World
Digital Strategy

High-Tech AND High-Touch: How Distributors Can Win in a B2C World

If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
  • Ian Heller
  • December 2, 2020
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