Distributors’ marketers have a problem. Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort. For example, product promotions succeed due to the efforts of …
How Great Distributors Use Marketing to Dominate Read More »
There’s no “typical” tech stack for a distributor. There are more than 400,000 distribution companies from the very small to the very large in the U.S. alone, spanning dozens of …
2022 State of Technology in Distribution: A Guide for Growth Read More »
Get the second part of the State of eCommerce in Distribution now. See how your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three …
Best Practices in Building an Omnichannel Experience Read More »
B2B buyers expect a supplier to provide the same experience regardless of how and where they interact. That means that all information must be consistent and real-time regardless of if …
Customers Want a Better Experience. Enter: Unified Commerce Read More »
The No. 1 barrier to ecommerce success for distributors is product data. To compete in the age of Amazon and Walmart, your product data must be both optimized to be …
The data is clear: Your customers prefer more efficient electronic shopping and buying methods. The data and analysis in this report, based on surveys of more than 3,800 distributor customers …
Distributors who have not differentiated will either get acquired or go out of business. A value proposition tells customers who the company is and why they should do business with …
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