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Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.

Articles by Ian Heller

business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Distribution Industry Analysis

3 New Strategies Distributors Are Embracing in 2022

Distributors learned some difficult lessons through the pandemic, and they’re planning to build resilience by investing further in digital capabilities, accommodating remote work where feasible, and more.  This post
  • Ian Heller
  • September 8, 2021
shopping cart represented digitally with an arrow pointing down into the basket
Digital Strategy

Webinar: Is Your Product Data Making You Money or Costing You Sales?

Join us for a fireside chat with Dawn Zassick, VP Customer Solutions at Magnitude Agility, for insider tips on using your product data to
  • Ian Heller
  • September 8, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
safety
Distribution Industry Analysis

How Arbill Built Its Product & Service Strategy on an Unwavering Foundation of Safety First

Safety distributor Arbill has developed a deep set of services, including training and compliance, as well as a private-label product line to meet customers’
  • Ian Heller
  • August 16, 2021
business person carrying a box with their belongings
Wholesale Change Show

Wholesale Change: The Death of the Distributor Sales Rep Has Been Greatly Exaggerated (August 12, 2021)

In this episode of Wholesale Change Ian Heller and Jonathan Bein talked about how conversations around the role of the sale rep today need
  • Ian Heller
  • August 12, 2021
Distribution Marketing

Gustave Larson’s Sales Force Transformation & the Distributor’s Focus on the Customer’s Customer

Read how HVAC distributor Gustave Larson has introduced and driven real value from innovative services. Andrew Larson, the long-time CEO and chairman of Gustave Larson, an HVAC
  • Ian Heller
  • August 5, 2021
Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines
Digital Strategy

New Study: Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines

Distributors continue to fall behind in building websites that meet their customers’ needs better than other choices, such as search engines and manufacturers’ digital
  • Ian Heller
  • July 27, 2021
PPE gloves, ear coverings, ear plugs, respirator mask
Wholesale Change Show

Wholesale Change: How Arbill Doubled Down on its Safety Focus When the PPE Market Shifted (July 21, 2021)

Take a closer look at how the PPE industry changed overnight when COVID-19 hit last year and the challenges that have come with that,
  • Ian Heller
  • July 21, 2021
Distribution Industry Analysis

What Private Equity Firms Want in a Distributor: A Look Behind the Curtain

Get an insider’s look at how private equity (PE) firms evaluate distribution companies, from people and processes to market opportunities. John Schweig, Chairman of the Board at BlackHawk Industrial and
  • Ian Heller
  • July 16, 2021
Why Frank Hurtte Believes Fee-Based Services Are Do-or-Die for Distributors
Distribution Marketing

Why Frank Hurtte Believes Fee-Based Services Are Do-or-Die for Distributors

In his book, The Distributor’s Fee Based Services Manifesto: Why You Need to Consider Charging for Your Services, distribution expert Frank Hurtte argues that distributors face a tough challenge. As market
  • Ian Heller
  • June 24, 2021
Wholesale Change: How Gustave Larson Helps Their Customers Succeed (June 23, 2021)
Wholesale Change Show

Wholesale Change: How Gustave Larson Helps Their Customers Succeed (June 23, 2021)

Andrew Larson talks about how Gustave Larson has evolved its sales force to make it as easy as possible for customers to interact with
  • Ian Heller
  • June 23, 2021
Will Amazon Survive the Wrath of Lina Khan?
Distribution Industry Analysis

Will Amazon Survive the Wrath of Khan?

Amazon critic Lina Khan, who has upended antitrust thinking, is the new FTC Chair.
  • Ian Heller
  • June 16, 2021
How to Select, Sell and Deliver the Right Value-Added Services for Your Business
Distribution Marketing

How to Select, Sell and Deliver the Right Value-Added Services for Your Business

It is increasingly important for distributors to add value and differentiate themselves from the competition. Peter Neuberger, CEO of United Performance Metals, shared with
  • Ian Heller
  • June 15, 2021
Wholesale Change: How Private Equity Leaders Evaluate Distributors (June 9, 2021)
Wholesale Change Show

Wholesale Change: How Private Equity Leaders Evaluate Distributors (June 9, 2021)

John Schweig, Chairman of the Board at BlackHawk Industrial and Operating Partner at private equity firm Snow Phipps, joined hosts Ian Heller and Jonathan
  • Ian Heller
  • June 9, 2021
It’s Not Your Grandfather’s Industry Anymore
Digital Strategy

It’s Not Your Grandfather’s Industry Anymore

This post previews some of the key findings in the first report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • June 4, 2021
Wholesale Change: Distributors’ Quarterly Checkup: Notable Results, Surprises & Market Moves (May 26, 2021)
Wholesale Change Show

Wholesale Change: Distributors’ Quarterly Checkup: Notable Results, Surprises & Market Moves (May 26, 2021)

In our regular quarterly checkup, Wholesale Change hosts Ian Heller and Jonathan Bein dug into public distributors’ earnings reports from Home Depot, Fastenal, CDW,
  • Ian Heller
  • May 26, 2021
The Most Common Mistake Leaders Make in a New Job
Distribution Industry Analysis

The Most Common Mistake Leaders Make in a New Job

The paradox of leaders in new roles is that the lessons they learned in their last jobs are often irrelevant in their new jobs
  • Ian Heller
  • May 19, 2021
Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital
Distribution Sales Strategy

Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital

Peter Jackson, CEO of Miller Industrial Supply, came up in the world of consumer marketing and design before breaking into industrial distribution when he
  • Ian Heller
  • May 17, 2021
Creating Value-Add in a Commoditized Industry
Wholesale Change Show

Wholesale Change: Creating Value-Add in a Commoditized Industry (May 12, 2021)

In this episode Peter Neuberger, President and CEO of United Performance Metals, joined Ian Heller and Jonathan Bein to talk about how the distributor
  • Ian Heller
  • May 12, 2021
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