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B2B eCommerce

2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
Shopping cart full of boxes with boxes overflowing onto the floor
B2B eCommerce

Webinar: 2021 State of eCommerce in Distribution: Part 1

In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
  • Dean Mueller
  • January 26, 2021
DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020
B2B eCommerce

DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020

We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic.
  • Dean Mueller
  • January 20, 2021
Home Depot
B2B eCommerce

Home Depot Buys Back HD Supply; MRO Distributors Get Squeezed

Home Depot pays a 25% premium for an enterprise value of $8 billion to reacquire HD Supply, putting branch-based distributors square in the middle
  • Ian Heller
  • November 18, 2020
Pull Your eCommerce System Back from the Jaws of Defeat
B2B eCommerce

Pull Your eCommerce System Back from the Jaws of Defeat

The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your
  • Dean Mueller
  • October 28, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020
When Your Sales Team Sabotages Your eCommerce Initiative
B2B eCommerce

When Your Sales Team Sabotages Your eCommerce Initiative

When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help.
  • Dean Mueller
  • October 19, 2020
Fix Your eCommerce System
B2B eCommerce

Wholesale Change Show: Fix Your eCommerce System (September 23, 2020)

Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone.
  • Jonathan Bein
  • September 24, 2020
Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations
B2B eCommerce

Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations

If you let potential ROI determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all
  • Jonathan Bein
  • June 10, 2020
What’s the Difference Between E-Commerce and E-Business?
B2B eCommerce

What’s the Difference Between E-Commerce and E-Business?

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
  • Jonathan Bein
  • November 11, 2019
Campaigns, Activities Every Distributor Can Use to Bolster E-Commerce
B2B eCommerce

Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales

Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
  • Dean Mueller
  • May 28, 2019
Have You Seen the Line Outside Your Digital Branch
B2B eCommerce

Have You Seen the Line Outside Your Digital Branch?

The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
  • Scott Bebenek
  • October 16, 2018
The Right Way to Do Chat on Your Website
B2B eCommerce

The Right Way to Do Chat on Your Website

Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
  • Debbie Paul
  • June 21, 2018
Why Distributors Must Invest in a Better Online Shopping Experience
B2B eCommerce

Why Distributors Must Invest in a Better Online Shopping Experience – Now

Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
  • Jonathan Bein
  • June 7, 2018
Why Distributors Don’t Do E-Commerce
B2B eCommerce

Why Distributors Don’t Do E-Commerce

We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
  • Jonathan Bein
  • October 18, 2017
Distributor Shopping and Buying Profiles: There Is No Average Joe
B2B eCommerce

Distributor Shopping and Buying Profiles: There Is No Average Joe

When shopping (finding, researching, and evaluating products), three methods are most frequently used including performing online search, going to a manufacturer website, and going
  • Jonathan Bein
  • November 21, 2016
E-Commerce Platform Considerations for B-to-B Distributors
B2B eCommerce

E-Commerce Platform Considerations for B-to-B Distributors

The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor
  • Dean Mueller
  • September 30, 2015
The-roi-case-for-ecommerce
B2B eCommerce

The ROI Case for E-Commerce

Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5
  • Dean Mueller
  • September 9, 2015
Why Distributors Must Have an E-Commerce Site
B2B eCommerce

Why Distributors Must Have an E-Commerce Site

B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation
  • Dean Mueller
  • June 2, 2015
E-Commerce: The Multichannel Factor
B2B eCommerce

E-Commerce: The Multichannel Factor

E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
  • Jonathan Bein
  • May 19, 2014

Upcoming Programs

  • Upcoming Program

State of Distributor Pricing and Costing

Join us on June 11, 2025 at 9 PT / 12 ET as we delve into the current state of distributor pricing and costing
Register Now
  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 19, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
Shopping cart full of boxes with boxes overflowing onto the floor
B2B eCommerce

Webinar: 2021 State of eCommerce in Distribution: Part 1

In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
  • Dean Mueller
  • January 26, 2021
DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020
B2B eCommerce

DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020

We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic.
  • Dean Mueller
  • January 20, 2021
Home Depot
B2B eCommerce

Home Depot Buys Back HD Supply; MRO Distributors Get Squeezed

Home Depot pays a 25% premium for an enterprise value of $8 billion to reacquire HD Supply, putting branch-based distributors square in the middle
  • Ian Heller
  • November 18, 2020
Pull Your eCommerce System Back from the Jaws of Defeat
B2B eCommerce

Pull Your eCommerce System Back from the Jaws of Defeat

The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your
  • Dean Mueller
  • October 28, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020
When Your Sales Team Sabotages Your eCommerce Initiative
B2B eCommerce

When Your Sales Team Sabotages Your eCommerce Initiative

When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help.
  • Dean Mueller
  • October 19, 2020
Fix Your eCommerce System
B2B eCommerce

Wholesale Change Show: Fix Your eCommerce System (September 23, 2020)

Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone.
  • Jonathan Bein
  • September 24, 2020
Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations
B2B eCommerce

Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations

If you let potential ROI determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all
  • Jonathan Bein
  • June 10, 2020
What’s the Difference Between E-Commerce and E-Business?
B2B eCommerce

What’s the Difference Between E-Commerce and E-Business?

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
  • Jonathan Bein
  • November 11, 2019
Campaigns, Activities Every Distributor Can Use to Bolster E-Commerce
B2B eCommerce

Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales

Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
  • Dean Mueller
  • May 28, 2019
Have You Seen the Line Outside Your Digital Branch
B2B eCommerce

Have You Seen the Line Outside Your Digital Branch?

The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
  • Scott Bebenek
  • October 16, 2018
The Right Way to Do Chat on Your Website
B2B eCommerce

The Right Way to Do Chat on Your Website

Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
  • Debbie Paul
  • June 21, 2018
Why Distributors Must Invest in a Better Online Shopping Experience
B2B eCommerce

Why Distributors Must Invest in a Better Online Shopping Experience – Now

Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
  • Jonathan Bein
  • June 7, 2018
Why Distributors Don’t Do E-Commerce
B2B eCommerce

Why Distributors Don’t Do E-Commerce

We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
  • Jonathan Bein
  • October 18, 2017
Distributor Shopping and Buying Profiles: There Is No Average Joe
B2B eCommerce

Distributor Shopping and Buying Profiles: There Is No Average Joe

When shopping (finding, researching, and evaluating products), three methods are most frequently used including performing online search, going to a manufacturer website, and going
  • Jonathan Bein
  • November 21, 2016
E-Commerce Platform Considerations for B-to-B Distributors
B2B eCommerce

E-Commerce Platform Considerations for B-to-B Distributors

The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor
  • Dean Mueller
  • September 30, 2015
The-roi-case-for-ecommerce
B2B eCommerce

The ROI Case for E-Commerce

Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5
  • Dean Mueller
  • September 9, 2015
Why Distributors Must Have an E-Commerce Site
B2B eCommerce

Why Distributors Must Have an E-Commerce Site

B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation
  • Dean Mueller
  • June 2, 2015
E-Commerce: The Multichannel Factor
B2B eCommerce

E-Commerce: The Multichannel Factor

E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
  • Jonathan Bein
  • May 19, 2014

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
Shopping cart full of boxes with boxes overflowing onto the floor
B2B eCommerce

Webinar: 2021 State of eCommerce in Distribution: Part 1

In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
  • Dean Mueller
  • January 26, 2021
DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020
B2B eCommerce

DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020

We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic.
  • Dean Mueller
  • January 20, 2021
Home Depot
B2B eCommerce

Home Depot Buys Back HD Supply; MRO Distributors Get Squeezed

Home Depot pays a 25% premium for an enterprise value of $8 billion to reacquire HD Supply, putting branch-based distributors square in the middle
  • Ian Heller
  • November 18, 2020
Pull Your eCommerce System Back from the Jaws of Defeat
B2B eCommerce

Pull Your eCommerce System Back from the Jaws of Defeat

The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your
  • Dean Mueller
  • October 28, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020
When Your Sales Team Sabotages Your eCommerce Initiative
B2B eCommerce

When Your Sales Team Sabotages Your eCommerce Initiative

When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help.
  • Dean Mueller
  • October 19, 2020
Fix Your eCommerce System
B2B eCommerce

Wholesale Change Show: Fix Your eCommerce System (September 23, 2020)

Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone.
  • Jonathan Bein
  • September 24, 2020
Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations
B2B eCommerce

Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations

If you let potential ROI determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all
  • Jonathan Bein
  • June 10, 2020
What’s the Difference Between E-Commerce and E-Business?
B2B eCommerce

What’s the Difference Between E-Commerce and E-Business?

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
  • Jonathan Bein
  • November 11, 2019
Campaigns, Activities Every Distributor Can Use to Bolster E-Commerce
B2B eCommerce

Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales

Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
  • Dean Mueller
  • May 28, 2019
Have You Seen the Line Outside Your Digital Branch
B2B eCommerce

Have You Seen the Line Outside Your Digital Branch?

The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
  • Scott Bebenek
  • October 16, 2018
The Right Way to Do Chat on Your Website
B2B eCommerce

The Right Way to Do Chat on Your Website

Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
  • Debbie Paul
  • June 21, 2018
Why Distributors Must Invest in a Better Online Shopping Experience
B2B eCommerce

Why Distributors Must Invest in a Better Online Shopping Experience – Now

Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
  • Jonathan Bein
  • June 7, 2018
Why Distributors Don’t Do E-Commerce
B2B eCommerce

Why Distributors Don’t Do E-Commerce

We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
  • Jonathan Bein
  • October 18, 2017
Distributor Shopping and Buying Profiles: There Is No Average Joe
B2B eCommerce

Distributor Shopping and Buying Profiles: There Is No Average Joe

When shopping (finding, researching, and evaluating products), three methods are most frequently used including performing online search, going to a manufacturer website, and going
  • Jonathan Bein
  • November 21, 2016
E-Commerce Platform Considerations for B-to-B Distributors
B2B eCommerce

E-Commerce Platform Considerations for B-to-B Distributors

The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor
  • Dean Mueller
  • September 30, 2015
The-roi-case-for-ecommerce
B2B eCommerce

The ROI Case for E-Commerce

Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5
  • Dean Mueller
  • September 9, 2015
Why Distributors Must Have an E-Commerce Site
B2B eCommerce

Why Distributors Must Have an E-Commerce Site

B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation
  • Dean Mueller
  • June 2, 2015
E-Commerce: The Multichannel Factor
B2B eCommerce

E-Commerce: The Multichannel Factor

E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
  • Jonathan Bein
  • May 19, 2014
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