As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
B2B Digital Strategy
More customers in B2B are demanding to be able to interact with distributors through digital channels. No matter the product category, distributors need a digital platform and strategy that enables more efficient and effective shopping and buying for their customers. If distributors aren’t building high-tech platforms that make it more efficient for customers to do business with them, they’ll lose.
If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting a high-tech model isn’t the answer either.
Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest impact on your business.
Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they should build their own marketplaces.
Fastenal is outperforming its peer distributors in 2020 despite the recession. They’ve recovered quickly by capitalizing on their end market and excellent company culture, hitting their top line goals.
Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers and enhance their sales processes. In reality, however, many of these “smart” sales solutions end up causing more problems than they solve.
John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how technology will transform the wholesale distribution industry.
The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your ecommerce system isn’t delivering expected ROI, now is the time to uncover the real culprit holding your site back.
Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand and adopt AI strategies of their own.