Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
Distribution Marketing
In this webinar we take a look at the results of the 2021 State of Sales in Distribution survey.
Learn the secrets to successful strategic pricing implementation and get the results you need with buy-in from your entire team.
Distributors who regularly solicit their customers’ input via customer surveys gain important insights for decision-making.
Marketers need to learn that when sales and marketing fight, sales wins. Even when they’re wrong.
Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
You’ll know you’re stuck in a brand graveyard if your customers only buy a small percentage of your product offering, only buy big products
Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s
Selling more to existing customers is more profitable than acquiring new customers. So why don’t many distributors succeed at effectively cross-selling to their customers?
Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they
Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
Distributors’ field sales teams are adapting to a new way of reaching prospects now that they cannot just get in the car to visit
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution
Upcoming Programs
Join us on Oct 22, 2025 at 9PT/12ET for the latest findings from our comprehensive research on the state of eCommerce in distribution.
Join us on Oct 29, 2025 at 9PT/12ET as top distribution leaders share actionable ideas on productivity through automation.
Join us on Tuesday, Nov 4, 2025 at 9 PT/12 ET for our newest session of AI News and Gurus: The Show for Intelligent
Join us on Nov 5, 2025 at 9PT/12ET to learn how advanced analytics is reshaping performance management and strategic decision making.
Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
In this webinar we take a look at the results of the 2021 State of Sales in Distribution survey.
Learn the secrets to successful strategic pricing implementation and get the results you need with buy-in from your entire team.
Distributors who regularly solicit their customers’ input via customer surveys gain important insights for decision-making.
Marketers need to learn that when sales and marketing fight, sales wins. Even when they’re wrong.
Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
You’ll know you’re stuck in a brand graveyard if your customers only buy a small percentage of your product offering, only buy big products
Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s
Selling more to existing customers is more profitable than acquiring new customers. So why don’t many distributors succeed at effectively cross-selling to their customers?
Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they
Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
Distributors’ field sales teams are adapting to a new way of reaching prospects now that they cannot just get in the car to visit
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution
Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
In this webinar we take a look at the results of the 2021 State of Sales in Distribution survey.
Learn the secrets to successful strategic pricing implementation and get the results you need with buy-in from your entire team.
Distributors who regularly solicit their customers’ input via customer surveys gain important insights for decision-making.
Marketers need to learn that when sales and marketing fight, sales wins. Even when they’re wrong.
Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
You’ll know you’re stuck in a brand graveyard if your customers only buy a small percentage of your product offering, only buy big products
Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s
Selling more to existing customers is more profitable than acquiring new customers. So why don’t many distributors succeed at effectively cross-selling to their customers?
Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they
Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
Distributors’ field sales teams are adapting to a new way of reaching prospects now that they cannot just get in the car to visit
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution