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Marketing Effectiveness

How Distributors Can Stop the Margin Drain

How Distributors Can Stop the Margin Drain 

Jonathan Bein · May 17, 2022 · Leave a Comment

Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.

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How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America 

How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America 

Jonathan Bein · May 2, 2022 · Leave a Comment

Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.

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why losing customers

Don’t Have a Plan to Address Customer Churn? You’re Losing Money 

Jonathan Bein · April 12, 2022 · Leave a Comment

How distributors can spot customer-churn risks sooner and respond before customers have time to defect.

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How eCommerce Teams Can Drive More Revenue Through Their Website

How eCommerce Teams Can Drive More Revenue Through Their Website

Benj Cohen · March 28, 2022 · Leave a Comment

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.

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Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein · February 16, 2022 · Leave a Comment

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.

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Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Dean Mueller · December 2, 2021 · Leave a Comment

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.

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donuts

The Younger Your Customers, the More Important Your Sales Reps

Ian Heller · October 12, 2021 · Leave a Comment

Your value proposition – not the age of the buyer – determines the value your sales reps can add.

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Manufacturers’ Top 3 Concerns About Traditional Distribution Channels

Manufacturers’ Top 3 Concerns About Traditional Distribution Channels

Ian Heller · October 5, 2021 · 2 Comments

Here’s why an increasing number of manufacturers are going direct to the end customer.

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checklist

40+ Ways Distributors Are Using Analytics for Growth

Jonathan Bein and Robert Kelley · September 27, 2021 · Leave a Comment

Here are more than 40 ways distributors are using analytics to improve sales effectiveness, increase efficiencies, and drive growth.

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6 Steps to Help Your Customers on Their Shopping & Buying Journey

Dean Mueller · September 15, 2021 · Leave a Comment

Take bold action to meet build an efficient, seamless experience no matter the channel your customers are shopping and buying from.

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