What could the future look like for marketing operations?
Distribution Marketing
A winning customer-focused culture isn’t just about plans and methods.
How distributors can approach pricing for profit maximization.
Distributors are experiencing a fundamental change in how they engage with customers.
The window for large, across-the-board price increases has now closed.
How to sustain profit margins in today’s economy.
How marketing can shift from traditional marketing to a revenue engine.
A blueprint to elevate business development and grow through account acquisition.
Experts share their take on the evolving role of CRM in distribution.
How to avoid sapping earnings as sales grow.
Customer experience has emerged as a critical differentiator.
Distributors are dipping their toes in the water with AI in sales and marketing.
Al Bates examines supplier price reductions from two perspectives.
Indifferent customers pose the biggest challenge to your business.
Distributors need to embrace a new method for organic growth: structured market targeting.
Monitoring cost per lead helps you adjust marketing for better results.
The hows and whys of starting the digital journey.
Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
Distributors can learn from the evolution of the technology-powered online movie distributor.
Offer better service and a more consultative experience with the help of AI.
Upcoming Programs
Wholesale Change – Leading Change: Transforming Independent Distributors into a Unified Force
March 20 @ 12:00 pm - 1:00 pm EDT
We’re delighted to welcome Renata Morgan to the Wholesale Change show on March 20 at 9 PT / 12 ET. Renata was recently promoted to President of Rheem Northeast Distribution, which is a combination of four previously independent distributors: United Supply Company, P&N Distribution, Mechanical Supply and MCN Distributors.
The new division will incorporate 32 branches selling both Rheem and Ruud products across Eastern Pennsylvania, all of New Jersey, and parts of New York and Connecticut. Renata will be tasked with defining core values and setting a vision for the combined enterprise to make the whole greater than the sum of its parts. As in any merging of companies, establishing a new culture that takes in the best aspects of each individual organization will be a key challenge.
An HVAC industry veteran with experience driving organizational change and leading diverse cross-functional teams, Renata’s leadership has been recognized by being named a Top 20 Woman in HVAC in 2021 along with a HARDI 40 Under 40 honor in 2016. Renata received a Master of Industrial Distribution degree from Texas A&M University, where she currently serves as a member of the MID Advisory Board, along with a Bachelor of Science in Psychology from the University of Houston.
Details
- Date:
- March 20
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Wholesale Change Show
- Website:
- https://Pages.DistributionStrategy.com/acton/media/6612/transforming-independent-distributors-into-a-unified-force
Related Events
-
Wholesale Change: Driving Rapid Growth and Profits with Technology, Talent, Training & Culture
April 10 @ 12:00 pm - 1:00 pm EDT -
Wholesale Change: Unlocking the Power of AI – A Case Study with Millcraft
May 8 @ 12:00 pm - 1:00 pm EDT
Renata Morgan, of Rheem Northeast Distribution, joins us on Wholesale Change.
Distribution Leader Panel: Advancing Distributor eCommerce in 2024 and Beyond
March 27 @ 12:00 pm - 1:00 pm EDT
Mark your calendars for March 27 at 9 PT / 12 ET and join us for an engaging panel discussion where we’ll explore the future of digital for distributors. We’re bringing together industry leaders who will offer their insights into emerging technologies, shifting customer expectations and innovative tactics that will reshape the ecommerce landscape.
In this thought-provoking session, we’ll delve into how ecommerce technology will continue to evolve, how AI will bring new capabilities and benefits, and enable personalized experiences and seamless omnichannel integration. We’ll also talk about how these advancements are revolutionizing customer engagement, loyalty and satisfaction while unlocking new avenues for revenue growth.
Whether you’re seeking to stay ahead of the curve or striving to enhance your existing ecommerce strategies, bring your questions to our panel and participate in this exciting conversation around the future of digital for distributors.
Details
- Date:
- March 27
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Program
- Website:
- https://Pages.DistributionStrategy.com/acton/media/6612/advancing-distributor-ecommerce-in-2024-and-beyond
Related Events
Join us for an engaging panel discussion where we’ll explore the future of digital for distributors.
Cybersecurity in the Age of AI
April 3 @ 12:00 pm - 1:00 pm EDT
In an era where algorithms reign supreme and digital threats lurk around every corner, safeguarding your company from cyber threats has never been more critical.
Join us on April 3 at 9 PT / 12 ET for an eye-opening webinar, where we’ll dive deep into the digital battlefield and arm you with the knowledge to defend your business against modern-day threats.
Led by industry experts and cybersecurity gurus, this webinar will cover the hottest topics that keep executives like you up at night. Here’s what’s on the agenda:
- The Rise of AI-Powered Cyber Attacks: Explore how artificial intelligence is reshaping the cybersecurity landscape and enabling sophisticated cyber threats that traditional defenses struggle to counter.
- Data Breach Epidemic: Protecting Your Digital Fortresses: Learn strategies to fortify your distribution company’s defenses against data breaches, ransomware attacks and other malicious intrusions that can wreak havoc on your operations and reputation.
- Securing Supply Chains in a Hyper-Connected World: Discover best practices for securing your supply chain against cyber threats, ensuring the integrity and reliability of your products and services in an increasingly interconnected global economy.
- Human Factor: Building a Cyber-Aware Culture: Uncover the importance of fostering a cyber-aware culture within your organization and empowering your employees to become the first line of defense against cyber threats.
- Regulatory Compliance: Navigating the Cybersecurity Landscape: Stay ahead of the regulatory curve by gaining insights into the latest cybersecurity regulations and compliance requirements that impact your distributorship.
Don’t miss this opportunity to level up your cybersecurity game and protect your distribution company from digital predators. Register now to secure your spot and join us on April 3 for a cybersecurity masterclass like no other.
Stay secure, stay vigilant, and see you at the webinar!
Details
- Date:
- April 3
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Program
- Website:
- https://Pages.DistributionStrategy.com/acton/media/6612/cybersecurity-in-the-age-of-ai
Related Events
-
Distribution Leader Panel: Advancing Distributor eCommerce in 2024 and Beyond
March 27 @ 12:00 pm - 1:00 pm EDT
Join us for an eye-opening webinar, where we’ll arm you with the knowledge to defend your business against modern-day threats.
Wholesale Change: Driving Rapid Growth and Profits with Technology, Talent, Training & Culture
April 10 @ 12:00 pm - 1:00 pm EDT
Join us on April 10 at 9 PT/12 ET when we welcome Tim Brooks, CEO and co-owner of Lohmiller & Company, an HVAC distributor in Denver, Colo. Tim has built a highly successful company based on extensive employee training, aggressive expansion of value-added services, a willingness to invest in new technologies and a focus on building an exceptional culture.
These capabilities offer customers the best high-touch experiences with personal interactions but also top-notch digital tools that resulted in 27% of sales coming through electronically in 2023.
Don’t miss this opportunity to listen to – and ask questions of – the CEO of a fast-growing, privately-held HVAC distributor who will be sharing his tips for success.
Details
- Date:
- April 10
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Wholesale Change Show
- Website:
- https://pages.distributionstrategy.com/acton/media/6612/driving-rapid-growth-and-profits-with-technology-talent-training--culture
Related Events
-
Wholesale Change – Leading Change: Transforming Independent Distributors into a Unified Force
March 20 @ 12:00 pm - 1:00 pm EDT -
Wholesale Change: Unlocking the Power of AI – A Case Study with Millcraft
May 8 @ 12:00 pm - 1:00 pm EDT
Don’t miss this opportunity to listen to the CEO of a fast-growing HVAC distributor who will be sharing his tips for success.
What could the future look like for marketing operations?
A winning customer-focused culture isn’t just about plans and methods.
How distributors can approach pricing for profit maximization.
Distributors are experiencing a fundamental change in how they engage with customers.
The window for large, across-the-board price increases has now closed.
How to sustain profit margins in today’s economy.
How marketing can shift from traditional marketing to a revenue engine.
A blueprint to elevate business development and grow through account acquisition.
Experts share their take on the evolving role of CRM in distribution.
How to avoid sapping earnings as sales grow.
Customer experience has emerged as a critical differentiator.
Distributors are dipping their toes in the water with AI in sales and marketing.
Al Bates examines supplier price reductions from two perspectives.
Indifferent customers pose the biggest challenge to your business.
Distributors need to embrace a new method for organic growth: structured market targeting.
Monitoring cost per lead helps you adjust marketing for better results.
The hows and whys of starting the digital journey.
Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
Distributors can learn from the evolution of the technology-powered online movie distributor.
Offer better service and a more consultative experience with the help of AI.
What could the future look like for marketing operations?
A winning customer-focused culture isn’t just about plans and methods.
How distributors can approach pricing for profit maximization.
Distributors are experiencing a fundamental change in how they engage with customers.
The window for large, across-the-board price increases has now closed.
How to sustain profit margins in today’s economy.
How marketing can shift from traditional marketing to a revenue engine.
A blueprint to elevate business development and grow through account acquisition.
Experts share their take on the evolving role of CRM in distribution.
How to avoid sapping earnings as sales grow.
Customer experience has emerged as a critical differentiator.
Distributors are dipping their toes in the water with AI in sales and marketing.
Al Bates examines supplier price reductions from two perspectives.
Indifferent customers pose the biggest challenge to your business.
Distributors need to embrace a new method for organic growth: structured market targeting.
Monitoring cost per lead helps you adjust marketing for better results.
The hows and whys of starting the digital journey.
Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
Distributors can learn from the evolution of the technology-powered online movie distributor.
Offer better service and a more consultative experience with the help of AI.