Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
Marketing Effectiveness
How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America
Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.
Don’t Have a Plan to Address Customer Churn? You’re Losing Money
How distributors can spot customer-churn risks sooner and respond before customers have time to defect.
How eCommerce Teams Can Drive More Revenue Through Their Website
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
The Younger Your Customers, the More Important Your Sales Reps
Your value proposition – not the age of the buyer – determines the value your sales reps can add.
Manufacturers’ Top 3 Concerns About Traditional Distribution Channels
Here’s why an increasing number of manufacturers are going direct to the end customer.
40+ Ways Distributors Are Using Analytics for Growth
Here are more than 40 ways distributors are using analytics to improve sales effectiveness, increase efficiencies, and drive growth.
6 Steps to Help Your Customers on Their Shopping & Buying Journey
Take bold action to meet build an efficient, seamless experience no matter the channel your customers are shopping and buying from.