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  • Ian Heller
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Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.

Articles by Ian Heller

Core & Main Acquires Earthsavers Erosion Control
Wholesale Change Show

Wholesale Change: 2022 M&A in Distribution – Trends and Best Practices (February 16, 2022)

On this episode we have an entertaining and informative discussion with Brent Grover about trends and best practices in M&A in the distribution industry.
  • Ian Heller
  • February 16, 2022
Path Amid the Chaos
Digital Strategy

Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO 

Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
  • Ian Heller
  • February 15, 2022
economist presentation
Distribution Industry Analysis

ITR Economics Forecasts Growth Through 2025; Labor Shortage to Ease in 2024 

The U.S. economy is quickly bouncing back from COVID. The supply chain is slowly correcting itself, and distributors will see a lot of growth
  • Ian Heller
  • February 14, 2022
Behind the Deals
Distribution Industry Analysis

Behind the Deals: Lawson Products-Test Equity-Gexpro Services; Motion-Kaman; and White Cap-Ram Tool

Ian Heller and Jonathan Bein talked about recent distribution deals, synergies between the businesses, and their predictions for the rest of 2022.
  • Ian Heller
  • February 9, 2022
Facetree
Distribution Industry Analysis

‘Sourcing Simplified’: Factrees Aims to Change How B2B Channel Connections Are Made 

Factrees wants to change channel dynamics for the better. I recently spoke with Williams, who has deep experience in B2B and B2C ecommerce, about
  • Ian Heller
  • February 8, 2022
Person who painted themselves into a corner
Wholesale Change Show

Wholesale Change: The 5 Biggest Distributor Marketing Mistakes (February 1, 2022)

You’ll hear why distributors often fail at marketing — and how you can succeed in this episode of The Wholesale Change Show.
  • Ian Heller
  • February 2, 2022
People putting puzzle pieces together
Wholesale Change Show

Wholesale Change: What’s Coming for Distribution M&A in 2022? (January 19, 2022)

Two major deals at the end of 2021 ensured the year would end with a bang. Lawson Products, Gexpro Services and Test Equity joined
  • Ian Heller
  • January 19, 2022
sign that says: Yes we're open
Wholesale Change Show

Wholesale Change: How Distributors Can Innovate the Physical Store (January 12, 2022)

Mark Dancer shares how he thinks B2B innovators can reimagine physical stores and other real-world spaces to create new value for customers and open
  • Ian Heller
  • January 12, 2022
busy warehouse
Wholesale Change Show

Wholesale Change: From Master Distributors to Marketplaces (December 15, 2021)

Marketplaces have moved that endless assortment right in front of the customer. This has changed the dynamics for distributors and even more for master
  • Ian Heller
  • December 15, 2021
From Master Distributors to Marketplaces Part 3
Distribution Industry Analysis

From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services

Learn about growth options for master distributors, including how they might work with certain marketplaces.
  • Ian Heller
  • December 14, 2021
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
hand interacting with digital interface
Wholesale Change Show

Wholesale Change: ADI’s Digital Transformation (December 8, 2021)

Our Wholesale Change hosts and Tisdale discuss ADI’s remarkable journey.
  • Ian Heller
  • December 8, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
hands coming together to form the shape of a lightbulb
Wholesale Change Show

Wholesale Change: How Buying Groups Help Distributors Fight Disruption (November 10, 2021)

What keeps Jennifer Murphy, President of NetPlus Alliance, up at night in a time of consolidation and disruption? The independent distributor’s relevance.
  • Ian Heller
  • November 10, 2021
Technology is Advancing Faster than Ever
Digital Strategy

Technology is Advancing Faster than Ever – Are You Keeping up?

We recommend distributors focus on getting their core technology stacks right so they provide solid foundations for adding on enhanced and emerging components.
  • Ian Heller
  • November 9, 2021
cargo ship docked at shipping yards with lots of shipping containers on the dock and the ship
Wholesale Change Show

Wholesale Change: How to Manage Through the Supply Chain Crisis (October 13, 2021)

Product shortages, supply-chain delays, hard-to-find labor – what are the best practices in navigating through the current supply chain madness?
  • Ian Heller
  • October 13, 2021
donuts
Distribution Marketing

The Younger Your Customers, the More Important Your Sales Reps

Your value proposition – not the age of the buyer – determines the value your sales reps can add.
  • Ian Heller
  • October 12, 2021
Manufacturers’ Top 3 Concerns About Traditional Distribution Channels
Digital Strategy

Manufacturers’ Top 3 Concerns About Traditional Distribution Channels

Here’s why an increasing number of manufacturers are going direct to the end customer.
  • Ian Heller
  • October 5, 2021
Digital brain on a computer chip indicating AI
Wholesale Change Show

Wholesale Change: On the Front Lines of Benco’s Digital Transformation Story (September 29, 2021)

In this episode you’ll hear from this visionary leader about how they came to the decision and how the journey is going.
  • Ian Heller
  • September 29, 2021
Silver screw in a field of rusty screws
Wholesale Change Show

Wholesale Change: Global Industrial CEO Barry Litwin: Driving Differentiation Amid Disruption (September 15, 2021)

In this episode we spoke with Barry Litwin, CEO of Global Industrial Supply, a $1B distributor focusing on small and midsize businesses.
  • Ian Heller
  • September 15, 2021
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