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Marketplaces

B2B eCommerce

Voomi CEO RJ Cilley: Unlocking New Markets with eCommerce in HVAC

Voomi Supply CEO RJ Cilley on the future of ecommerce in HVAC markets.
  • Distribution Strategy Group
  • February 27, 2025
AI in Distribution

Zoro President Sandy Mattinson on the Value of Distributor Partnerships

How Zoro.com helps distributors succeed online.
  • Distribution Strategy Group
  • August 29, 2024
news home depot
Strategy

Home Depot’s SRS Acquisition a Wake-Up Call for Distributors: Big Retailers Are Coming for Your Business

Big retailers are making big inroads into distribution.
  • Don Davis
  • May 6, 2024
How to Build a Business Case for Your B2B Marketplace
Marketplaces

How to Build a Business Case for Your B2B Marketplace

Convince decision-makers the ends (a marketplace) justify the means.
  • Tyler Nemiro
  • December 11, 2023
A Phased Approach to De-Risk Your Digital Transformation
Distribution Technology

A Phased Approach to De-Risk Your Digital Transformation

For digital transformations to work, prioritize learning and model validation.
  • Ryan Lee
  • September 12, 2023
Marketplaces

Solving the Marketplace Payments Dilemma

Payments are a dilemma for distributors when it comes to marketplaces, but it doesn’t have to be.
  • Daniela Mzhen
  • July 7, 2023
Why VCs are investing in marketplaces
Digital Strategy

Why Venture Capital Firms are Investing in B2B Marketplaces

Distributors must step up or risk losing their hold on the B2B market.  
  • Benj Cohen
  • February 9, 2023
How to Evaluate Potential Online Partners
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 3: How to Evaluate Potential Online Partners

Build a process to evaluate online-channel partners to determine if partnering with them is profitable.
  • Scott Benfield
  • December 20, 2022
3 Rules for Building a Successful Distributor Marketplace
Marketplaces

3 Rules for Building a Successful Distributor Marketplace

It’s important to follow best practices when building a distributor marketplace.
  • Ryan Lee
  • October 10, 2022
Alex Moazed Q&A
Marketplaces

The B2B Marketplace Threat Is Coming from All Sides: What Distributors Need to Do Next

How can distributors differentiate amid stiffening competition from B2B marketplaces?
  • Ian Heller
  • August 17, 2022
How to Select the Right Technologies for Your Customers’ Journey
Digital Strategy

How to Select the Right Technologies for Your Customers’ Journey 

Where do you start in evaluating your existing technology – and then building the right set of technology solutions for your customers based on
  • Jonathan Bein
  • May 10, 2022
How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
sign that says: Yes we're open
Digital Strategy

How Distributors Can Keep the Branch Alive in a Digital World 

Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
  • Jonathan Bein
  • February 2, 2022
From Master Distributors to Marketplaces Part 3
Distribution Industry Analysis

From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services

Learn about growth options for master distributors, including how they might work with certain marketplaces.
  • Ian Heller
  • December 14, 2021
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021

Upcoming Programs

  • Upcoming Program

Technology Leader Panel: Maximizing Sales Through Online Marketplaces

Join us on June 4, 9 PT/12 ET, as we delve into strategies for leveraging these platforms to boost sales and stay competitive.
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 5, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
  • Upcoming Program

State of Distributor Pricing and Costing

Join us on June 11, 2025 at 9 PT / 12 ET as we delve into the current state of distributor pricing and costing
Register Now
B2B eCommerce

Voomi CEO RJ Cilley: Unlocking New Markets with eCommerce in HVAC

Voomi Supply CEO RJ Cilley on the future of ecommerce in HVAC markets.
  • Distribution Strategy Group
  • February 27, 2025
AI in Distribution

Zoro President Sandy Mattinson on the Value of Distributor Partnerships

How Zoro.com helps distributors succeed online.
  • Distribution Strategy Group
  • August 29, 2024
news home depot
Strategy

Home Depot’s SRS Acquisition a Wake-Up Call for Distributors: Big Retailers Are Coming for Your Business

Big retailers are making big inroads into distribution.
  • Don Davis
  • May 6, 2024
How to Build a Business Case for Your B2B Marketplace
Marketplaces

How to Build a Business Case for Your B2B Marketplace

Convince decision-makers the ends (a marketplace) justify the means.
  • Tyler Nemiro
  • December 11, 2023
A Phased Approach to De-Risk Your Digital Transformation
Distribution Technology

A Phased Approach to De-Risk Your Digital Transformation

For digital transformations to work, prioritize learning and model validation.
  • Ryan Lee
  • September 12, 2023
Marketplaces

Solving the Marketplace Payments Dilemma

Payments are a dilemma for distributors when it comes to marketplaces, but it doesn’t have to be.
  • Daniela Mzhen
  • July 7, 2023
Why VCs are investing in marketplaces
Digital Strategy

Why Venture Capital Firms are Investing in B2B Marketplaces

Distributors must step up or risk losing their hold on the B2B market.  
  • Benj Cohen
  • February 9, 2023
How to Evaluate Potential Online Partners
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 3: How to Evaluate Potential Online Partners

Build a process to evaluate online-channel partners to determine if partnering with them is profitable.
  • Scott Benfield
  • December 20, 2022
3 Rules for Building a Successful Distributor Marketplace
Marketplaces

3 Rules for Building a Successful Distributor Marketplace

It’s important to follow best practices when building a distributor marketplace.
  • Ryan Lee
  • October 10, 2022
Alex Moazed Q&A
Marketplaces

The B2B Marketplace Threat Is Coming from All Sides: What Distributors Need to Do Next

How can distributors differentiate amid stiffening competition from B2B marketplaces?
  • Ian Heller
  • August 17, 2022
How to Select the Right Technologies for Your Customers’ Journey
Digital Strategy

How to Select the Right Technologies for Your Customers’ Journey 

Where do you start in evaluating your existing technology – and then building the right set of technology solutions for your customers based on
  • Jonathan Bein
  • May 10, 2022
How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
sign that says: Yes we're open
Digital Strategy

How Distributors Can Keep the Branch Alive in a Digital World 

Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
  • Jonathan Bein
  • February 2, 2022
From Master Distributors to Marketplaces Part 3
Distribution Industry Analysis

From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services

Learn about growth options for master distributors, including how they might work with certain marketplaces.
  • Ian Heller
  • December 14, 2021
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021

Recent Reports

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

DSG-Report-2025-State-of-Distributor-Profitability-Cover

2025 State of Distributor Profitability: Distributors’ Action Plan

B2B eCommerce

Voomi CEO RJ Cilley: Unlocking New Markets with eCommerce in HVAC

Voomi Supply CEO RJ Cilley on the future of ecommerce in HVAC markets.
  • Distribution Strategy Group
  • February 27, 2025
AI in Distribution

Zoro President Sandy Mattinson on the Value of Distributor Partnerships

How Zoro.com helps distributors succeed online.
  • Distribution Strategy Group
  • August 29, 2024
news home depot
Strategy

Home Depot’s SRS Acquisition a Wake-Up Call for Distributors: Big Retailers Are Coming for Your Business

Big retailers are making big inroads into distribution.
  • Don Davis
  • May 6, 2024
How to Build a Business Case for Your B2B Marketplace
Marketplaces

How to Build a Business Case for Your B2B Marketplace

Convince decision-makers the ends (a marketplace) justify the means.
  • Tyler Nemiro
  • December 11, 2023
A Phased Approach to De-Risk Your Digital Transformation
Distribution Technology

A Phased Approach to De-Risk Your Digital Transformation

For digital transformations to work, prioritize learning and model validation.
  • Ryan Lee
  • September 12, 2023
Marketplaces

Solving the Marketplace Payments Dilemma

Payments are a dilemma for distributors when it comes to marketplaces, but it doesn’t have to be.
  • Daniela Mzhen
  • July 7, 2023
Why VCs are investing in marketplaces
Digital Strategy

Why Venture Capital Firms are Investing in B2B Marketplaces

Distributors must step up or risk losing their hold on the B2B market.  
  • Benj Cohen
  • February 9, 2023
How to Evaluate Potential Online Partners
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 3: How to Evaluate Potential Online Partners

Build a process to evaluate online-channel partners to determine if partnering with them is profitable.
  • Scott Benfield
  • December 20, 2022
3 Rules for Building a Successful Distributor Marketplace
Marketplaces

3 Rules for Building a Successful Distributor Marketplace

It’s important to follow best practices when building a distributor marketplace.
  • Ryan Lee
  • October 10, 2022
Alex Moazed Q&A
Marketplaces

The B2B Marketplace Threat Is Coming from All Sides: What Distributors Need to Do Next

How can distributors differentiate amid stiffening competition from B2B marketplaces?
  • Ian Heller
  • August 17, 2022
How to Select the Right Technologies for Your Customers’ Journey
Digital Strategy

How to Select the Right Technologies for Your Customers’ Journey 

Where do you start in evaluating your existing technology – and then building the right set of technology solutions for your customers based on
  • Jonathan Bein
  • May 10, 2022
How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Digital Strategy

How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’ 

Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional
  • Ian Heller
  • April 4, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
sign that says: Yes we're open
Digital Strategy

How Distributors Can Keep the Branch Alive in a Digital World 

Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
  • Jonathan Bein
  • February 2, 2022
From Master Distributors to Marketplaces Part 3
Distribution Industry Analysis

From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services

Learn about growth options for master distributors, including how they might work with certain marketplaces.
  • Ian Heller
  • December 14, 2021
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
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