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Google 2025 AI Business Trends
distribution
Google’s AI Trends Report – What It Means For Distributors  Google’s latest AI trends report identifies five forces reshaping business in 2025. For wholesale distributors, these aren’t just tech industry abstractions—they’re competitive realities
  • Josh Palubicki
  • November 25, 2025
AI in Distribution

Why Your AI Pilots Keep Failing (And Why That’s Actually Fine) 

Expect most pilots to fail. Plan for it. Budget for it.
  • Brian Hopkins
  • November 24, 2025
AI in Distribution

Proton.ai, Revenue Optics Partner to Update Distributors’ Inside Sales Model

Both companies are expanding to support additional customers.
  • Distribution Strategy Group
  • November 23, 2025

Upcoming Programs

  • Upcoming Program

AI News and Gurus: Strategic Insights Lead From Google

Join us on Dec 2, 2025 9PT/12ET as we explore AI and the B2B landscape with Patricia Velázquez, Strategic Insights Lead from Google.
Register Now
  • Upcoming Program

Breakthroughs in Warehouse and Logistics Technology

Join us on Dec. 3, 2025 at 9PT/12ET to discover how breakthroughs in warehouse and logistics technology are transforming supply chains and operations.
Register Now
  • Upcoming Program

How Midsize Distributors Leverage Technology to Compete

Join us on Dec 10, 2025 at 9PT/12ET to learn how midsize distributors modernize systems and use AI to boost efficiency, and growth.
Register Now
  • Upcoming Program

AI for Distributors: 2025 Review and 2026 Preview

Join us on Dec 17, 2025 at 9PT/12ET to explore Real Use Cases and What’s Coming Next for AI in distribution.
Register Now
AI in Distribution

Applied AI for Distributors 2026: Why You Can’t Afford to Sit Out

Attend the only event on real-world AI execution in distribution.
  • Distribution Strategy Group
  • November 20, 2025
AI in Distribution

AI Capex Surge Signals a New Operating Reality for Distributors

Procurement budgets are tightening as organizations redirect capital toward AI infrastructure.
  • Mark Brohan
  • November 19, 2025
news home depot
AI in Distribution

Home Depot Highlights New AI Blueprint Takeoff Tool as Housing Weakens

Home Depot is accelerating its tech investments in the Pro segment, highlighted by a new AI-powered material estimation tool.
  • Mark Brohan
  • November 18, 2025

Recent Reports

State of eCommerce

Navigating Distribution’s New Landscape in 2025

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

What Private Equity Ownership Means to a Distribution Employee
Strategy

What Private Equity Ownership Means to a Distribution Employee

Private equity isn’t new – even if it’s new to you. Arguably, PE as an investment method has been around for more than 100
  • Ian Heller
  • May 28, 2020
Why Distributors are So Great at Building the Wrong Websites
Digital Strategy

Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)

In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the
  • Ian Heller
  • May 28, 2020
Bad Distributor Websites - Distribution Strategy Group
Digital Strategy

How to Build a Doomed Website

I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if your problems are self-inflicted.
  • Ian Heller
  • May 27, 2020
How to Use a Sales Call Guide to Drive Stronger Connections with Prospects
Distribution Sales Strategy

How to Use a Sales Call Guide to Drive Stronger Connections with Prospects

A sales call guide can be a useful tool to help salespeople connect with prospects and ensure they are firing on all cylinders with
  • Debbie Paul
  • May 26, 2020
Will B2B Marketplaces Kill Company Specific Websites
Marketplaces

Wholesale Change Show: Will B2B Marketplaces Kill Company Specific Websites? (May 20, 2020)

In this episode of Wholesale Change (May 20, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of marketplaces
  • Ian Heller
  • May 21, 2020
Wholesale Change
Distribution Marketing

Wholesale Change Show: The Future of Value-Added Services in Distribution (May 13, 2020)

Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of value-added services in wholesale distribution. They also discuss why distributors
  • Ian Heller
  • May 18, 2020
COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?
Digital Strategy

COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?

In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.
  • Dean Mueller
  • May 18, 2020
How to Grow Business in Small and Mid-sized Accounts
Distribution Marketing

How to Grow Business in Small and Mid-sized Accounts

Small customers may not generate the sales volumes needed to support them as you would support your larger customers, but they usually generate higher
  • Jonathan Bein
  • May 15, 2020
How to Get Customers to Buy More Product Categories with Cross-Selling
Distribution Sales Strategy

How to Get Customers to Buy More Product Categories with Cross-Selling

Increasing market share is good. However, increasing wallet share is even better because it is usually far easier to sell additional products to existing
  • Jonathan Bein
  • May 15, 2020
Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects
Distribution Marketing

Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects

We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
  • Debbie Paul
  • April 29, 2020
After the Crisis: What Distributors Must Do Next
Digital Strategy

After the Crisis: What Distributors Must Do Next

Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
  • Ian Heller
  • April 23, 2020
Value Proposition: Time of COVID-19
Distribution Marketing

Value in the Time of COVID-19: What Customers Value Changes with the Times

It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
  • Robert Kelley
  • April 23, 2020
How to Acquire New Customers with Sweet Spot Analysis
Distribution Marketing

How to Acquire New Customers with Sweet Spot Analysis

Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
  • Jonathan Bein
  • April 15, 2020
How to Improve Customer Retention and Keep Customers from Leaving You
Distribution Marketing

How to Improve Customer Retention and Keep Customers from Leaving You

Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
  • Jonathan Bein
  • April 15, 2020
Can Your Team Sell Your Company’s Value?
Distribution Marketing

Can Your Team Sell Your Company’s Value?

While some distributors have spent time creating a value proposition that employees can recite by heart, when it comes time to really talk about
  • Bill Wade
  • April 13, 2020
How to Take Business Away from Your Competitors
Distribution Sales Strategy

How to Take Business Away from Your Competitors

You must look closely at the business you want to acquire from your competitors, in order to define a specific strategy. Do you want
  • Jonathan Bein
  • April 8, 2020
How to Sell into New Market Segments
Distribution Marketing

How to Sell into New Market Segments

It’s a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that
  • Jonathan Bein
  • April 8, 2020
Sales Force Productivity During a Global Health Crisis
Distribution Sales Strategy

Sales Force Productivity During a Global Health Crisis

How Your Reps Can Make Calls without Visiting Customers Background As of this writing, the coronavirius (COVID-19) is infecting an increasing number of people
  • Ian Heller
  • March 31, 2020
A Global Pandemic is Great for Amazon’s Sales, No Matter How You Spin It
Marketplaces

A Global Pandemic is Great for Amazon’s Sales, No Matter How You Spin It

An Amazon Post Full of Nonsense Carries a Serious Underlying Message We all know the world is not fair. For one thing, celery is
  • Ian Heller
  • March 31, 2020
Anti-Social Distancing: The Best Worst Advice on Working from Home
Distribution Marketing

Anti-Social Distancing: The Best Worst Advice on Working from Home

Antisocial Distancing: The Best Worst Advice on Working from Home As the COVID19 pandemic sweeps across the globe, it’s causing sickness, death, and economic
  • Ian Heller
  • March 31, 2020
Learning Financial Accounting as a Second Language
Distribution Marketing

Learning Financial Accounting as a Second Language

During a Crisis, You Must Know the Lingo to Join the Convo Early in my career, I was terrified of math (due to post-algebra
  • Ian Heller
  • March 31, 2020
7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19
Digital Strategy

7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19

My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right
  • Dean Mueller
  • March 24, 2020
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Digital Strategy

6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic

Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some
  • Jonathan Bein
  • March 18, 2020
A Tale of Two Teams: Proactive Inside Sales vs Customer Service
Distribution Sales Strategy

A Tale of Two Teams: Proactive Inside Sales vs Customer Service

What’s the difference between customer service and inside sales? What are the skills sets distributors should look for when hiring for a successful proactive
  • Debbie Paul
  • March 5, 2020
Don’t Be a Sheep: Avoid These 7 Taglines
Distribution Marketing

Don’t Be a Sheep: Avoid These 7 Taglines

Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
  • Jonathan Bein
  • February 26, 2020
Digital Strategy

The Secret Method to Creating the Perfect Amount of Simple

This is a sample intro paragraph and can be used to introduce readers to your article. This is an example of a WordPress post,
  • Distribution Strategy Group
  • February 19, 2020
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
Digital Strategy

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
  • Jonathan Bein
  • January 21, 2020
2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price
Distribution Marketing

2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price

About 90% of respondents in our annual State of Distributor Marketing survey with Modern Distribution Management think they are delivering more value than their
  • Jonathan Bein
  • January 14, 2020
Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce
Digital Strategy

Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce

There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
  • Jonathan Bein
  • November 14, 2019
What’s the Difference Between E-Commerce and E-Business?
B2B eCommerce

What’s the Difference Between E-Commerce and E-Business?

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
  • Jonathan Bein
  • November 11, 2019
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