Google’s AI Trends Report – What It Means For Distributors Google’s latest AI trends report identifies five forces reshaping business in 2025. For wholesale distributors, these aren’t just tech industry abstractions—they’re competitive realities
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Expect most pilots to fail. Plan for it. Budget for it.
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Procurement budgets are tightening as organizations redirect capital toward AI infrastructure.
Home Depot is accelerating its tech investments in the Pro segment, highlighted by a new AI-powered material estimation tool.
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
Most distribution companies take a similar approach to touting their position in the supply chain, with 80 to 90 percent of distributors believing their
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
Amazon is a machine. The online retail juggernaut has recently churned out the world’s richest man and, its tendrils of modernization are slowly reaching
We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
69% of inside sales people are spending less than 10% of their time making proactive outbound calls. They are spending the majority of their time
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
An analysis of distributor data often identifies a dozen or more variables, or markers, that segment customers in certain ways.
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
To be successful, you need to make the case that your plan serves the company’s – and management’s – best interests. Emphasize results, not
Every organization experiencing success with marketing automation has a different answer to this question. Here are the three that surface most often.
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative
For many distributors, multi-channel only means adding e-commerce alongside field sales. However, there is more to multi-channel than just field sales and e-commerce.
When shopping (finding, researching, and evaluating products), three methods are most frequently used including performing online search, going to a manufacturer website, and going
Millennials now outnumber Boomers and GenX in the work force (see Figure 1.) In 4 years they will significantly outnumber Boomers and along with
In the research we performed with over 3500 customers of distributors, we learned that three methods for purchasing (email, web, phone) were significantly more
Only 4 percent of respondents to the joint MDM-Distribution Strategy Group annual marketing survey said they are extremely satisfied with the results of their
Distribution Strategy Group conducted an electronic survey with Modern Distribution Management in September 2016 of 425 participants to better understand trends in distribution marketing.
Going to a distributor website to find what to buy is more popular than talking to a sales rep, customer service rep, or looking
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
Results for the 2016 state of distributor e-commerce survey
Distribution Strategy Group, in partnership with Modern Distribution Management recently completed a survey about inside sales teams. The survey was designed to understand the
Results from the 2015 distributor marketing survey
Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor