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warehouse ai
AI in Distribution

IFS Agrees to Acquire Warehouse Software Provider Softeon

IFS said the acquisition extends its industrial AI platform into warehouse operations, connecting manufacturing, warehouse execution, and supply chain processes within a single system.
  • Distribution Strategy Group
  • December 18, 2025
Distribution Technology

How Future-Ready Distributors Manage Margins, Digital and AI

Legacy systems are at their breaking point. Distributors need AI-driven, cloud-based enterprise systems to expand margins and build resilient, scalable businesses.
  • Francisco Verdesoto
  • December 17, 2025
Distribution Technology

The $10 Trillion Opportunity Hiding in Plain Sight

Off-the-shelf technology often falls short of the needs of mid-sized distributors. Custom-built systems are expensive and inflexible.
  • Gayle deDie
  • December 17, 2025

Upcoming Programs

  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Jan 06, 2026 9PT/12ET for our newest session of AI News and Gurus: The Show for Intelligent Distributors.
Register Now
  • Upcoming Program

State of AI In Distribution

Join us on Jan 7, 2026 at 9PT/12ET for a data-driven look at the current state of AI in distribution.
Register Now
  • Upcoming Program

WC: Matthew James, President and CEO, Purity Life Health Products LP

Join us to learn how leadership, strategy, and operational change transformed a small distributor into a leading full-service distributor.
Register Now
AI in Distribution

Watsco Details AI Strategy Built on Digital Scale

Watsco is applying AI across its analytics, ecommerce, and customer service tools.
  • Distribution Strategy Group
  • December 16, 2025
Distribution Sales Strategy

Sales Onboarding That Works: How Distributors Can Ramp New Reps Faster and Better Introduction

 In distribution, onboarding’s not as simple as handing over a laptop and a pricing strategy.
  • Mike Kunkle
  • December 15, 2025
AI in Distribution

AI Power Demand Surges as Sustainability Lags, Creating Cost and Infrastructure Risks for Distributors

As AI investment continues at record pace, its environmental footprint is becoming impossible to ignore.
  • Distribution Strategy Group
  • December 15, 2025

Recent Reports

State of eCommerce

Navigating Distribution’s New Landscape in 2025

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

State of Distributor Marketing, Part 2: Right People, Right Message
Distribution Marketing

State of Distributor Marketing, Part 2: Right People, Right Message

Adjusting their marketing strategy and tactics in response to a generational shift in which millennials are already the largest age segment in the workforce
  • Jonathan Bein
  • January 23, 2019
The eBusiness and Economic Benefits of Data Synchronization
Digital Strategy

The eBusiness and Economic Benefits of Data Synchronization

Because the IDEA Connector dramatically lowers ordering costs, the cost savings fall to the bottom line and directly increase profits. With manufacturers and distributors
  • Jonathan Bein
  • January 21, 2019
The Benefit of a Strong Value Proposition: More to the Bottom Line
Distribution Marketing

The Benefit of a Strong Value Proposition: More to the Bottom Line

To set themselves apart, distributors need a strong value proposition. It’s not just about pretty words on a website. A strong value proposition can
  • Jonathan Bein
  • January 3, 2019
Research: Distributors Are Heading in Right Direction for Marketing
Distribution Marketing

Research: Distributors Are Heading in Right Direction for Marketing

Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become
  • Jonathan Bein
  • December 20, 2018
multichannel vs omnichannel whats the difference
Digital Strategy

Multichannel vs Omnichannel: What’s the Difference?

What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
  • Jonathan Bein
  • December 12, 2018
The Cost of Not Knowing the Voice of Your Customer
Digital Strategy

The Cost of Not Knowing the Voice of Your Customer

Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
  • Jonathan Bein
  • December 6, 2018
Is Your Value Proposition Just Another ‘Me-Too’?
Distribution Marketing

Is Your Value Proposition Just Another ‘Me-Too’?

If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business
  • Dean Mueller
  • November 28, 2018
What Customers Want on Distributors’ Websites — Beyond Ordering
Digital Strategy

What Customers Want on Distributors’ Websites — Beyond Ordering

Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
  • Jonathan Bein
  • November 11, 2018
Have You Seen the Line Outside Your Digital Branch
B2B eCommerce

Have You Seen the Line Outside Your Digital Branch?

The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
  • Scott Bebenek
  • October 16, 2018
Your Customers Want Email … But It Has to Be Relevant
Digital Strategy

Your Customers Want Email … But It Has to Be Relevant

Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
  • Debbie Paul
  • September 24, 2018
The Impact of Amazon Business on Distributors
Digital Strategy

The Impact of Amazon Business on Distributors

Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
  • Dean Mueller
  • September 9, 2018
Customers Don’t Always Want a Field Sales Rep, So Now What?
Distribution Sales Strategy

Customers Don’t Always Want a Field Sales Rep, So Now What?

As the world of distribution continues to shift to digital, the way that customers want distributors to communicate with them is shifting as well.
  • Debbie Paul
  • August 22, 2018
Podcast: Do You Know What Your Customers Want?
Distribution Marketing

Podcast: Do You Know What Your Customers Want?

Jonathan Bein, managing partner of Real Results Marketing, spoke with Lindsay Young on the 3 Aspens Media podcast, Attract. Engage. Grow., about the importance
  • Jonathan Bein
  • August 7, 2018
Best Practices in SEO for B2B Distributors
Digital Strategy

Best Practices in SEO for B2B Distributors

With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
  • Dean Mueller
  • June 28, 2018
The Right Way to Do Chat on Your Website
B2B eCommerce

The Right Way to Do Chat on Your Website

Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
  • Debbie Paul
  • June 21, 2018
Why Distributors Must Invest in a Better Online Shopping Experience
B2B eCommerce

Why Distributors Must Invest in a Better Online Shopping Experience – Now

Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
  • Jonathan Bein
  • June 7, 2018
2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand
Digital Strategy

2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand

Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
  • Dean Mueller
  • April 13, 2018
2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point
Digital Strategy

2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point

This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
  • Dean Mueller
  • March 29, 2018
2017 State of Distributor Marketing part 2-Distributors Lack Marketing Differentiation featured
Distribution Marketing

2017 State of Distributor Marketing, part 2: Distributors Lack Marketing Differentiation

Most distribution companies take a similar approach to touting their position in the supply chain, with 80 to 90 percent of distributors believing their
  • Jonathan Bein
  • January 28, 2018
2018 state of distributor marketing move to digital
Digital Strategy

2018 State of Distributor Marketing, Part 1: Move to Digital Continues

While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
  • Jonathan Bein
  • January 10, 2018
2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts
Digital Strategy

2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts

This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
  • Jonathan Bein
  • December 10, 2017
The Amazon Effect
Marketplaces

The Amazon Effect

Amazon is a machine. The online retail juggernaut has recently churned out the world’s richest man and, its tendrils of modernization are slowly reaching
  • Jonathan Bein
  • November 13, 2017
Why Distributors Don’t Do E-Commerce
B2B eCommerce

Why Distributors Don’t Do E-Commerce

We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
  • Jonathan Bein
  • October 18, 2017
eat lunch be lunch or die
Digital Strategy

Eat Lunch, Be Lunch, or Die

What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
  • Jonathan Bein
  • August 23, 2017
2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve
Digital Strategy

2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve

The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
  • Dean Mueller
  • May 9, 2017
2017 inside sales survey results
Distribution Sales Strategy

Inside Sales in 2017: Survey Results

69% of inside sales people are spending less than 10% of their time making proactive outbound calls. They are spending the majority of their time
  • Debbie Paul
  • April 22, 2017
2017 State of E-Commerce in Distribution, part 1: E-Commerce Continues the Maturity Journey
Digital Strategy

2017 State of E-Commerce in Distribution, part 1: E-Commerce Continues the Maturity Journey

The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
  • Dean Mueller
  • March 31, 2017
How Do You Identify the Top Variables That Help You Sell More
Inside Sales Strategy

How Do You Identify the Top Variables That Help You Sell More?

An analysis of distributor data often identifies a dozen or more variables, or markers, that segment customers in certain ways.
  • Jonathan Bein
  • March 14, 2017
How to Use Analytics to Make Money with Small Customers
Digital Strategy

How to Use Analytics to Make Money with Small Customers

For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
  • Robert Kelley
  • February 6, 2017
What to Do About Accounts That Cost You Money
Digital Strategy

What to Do About Accounts That Cost You Money

A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
  • Robert Kelley
  • January 23, 2017
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