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AI in Distribution

Congress Debates Federal AI Framework as Distributors Face Regulatory Patchwork

With no federal statute enacted, states have moved aggressively.
  • Mark Brohan
  • December 26, 2025
AI in Distribution

4 Hard Truths About AI Strategy That Wholesale Distributors Must Face 

There are two types of leaders: the “Quarterly Distributor” and the “5-Year Distributor.” 
  • Brian Hopkins
  • December 24, 2025
warehouse ai
AI in Distribution

IFS Agrees to Acquire Warehouse Software Provider Softeon

IFS said the acquisition extends its industrial AI platform into warehouse operations, connecting manufacturing, warehouse execution, and supply chain processes within a single system.
  • Distribution Strategy Group
  • December 18, 2025

Upcoming Programs

  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us Jan 06, 2026, at 9PT/12ET for AI News & Gurus, featuring real-world AI applications for intelligent distributors.
Register Now
  • Upcoming Program

State of AI In Distribution

Join us on Jan 7, 2026 at 9PT/12ET for a data-driven look at the current state of AI in distribution.
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  • Upcoming Program

WC: Matthew James, President and CEO, Purity Life Health Products LP

Join us to learn how leadership, strategy, and operational change transformed a small distributor into a leading full-service distributor.
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  • Upcoming Program

Analytics that Drive Excellence

Join us on Jan 21, 2026 at 9PT/12ET to learn how midsize distributors modernize analytics and use AI to boost efficiency and growth.
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Distribution Technology

How Future-Ready Distributors Manage Margins, Digital and AI

Legacy systems are at their breaking point. Distributors need AI-driven, cloud-based enterprise systems to expand margins and build resilient, scalable businesses.
  • Francisco Verdesoto
  • December 17, 2025
Distribution Technology

The $10 Trillion Opportunity Hiding in Plain Sight

Off-the-shelf technology often falls short of the needs of mid-sized distributors. Custom-built systems are expensive and inflexible.
  • Gayle deDie
  • December 17, 2025
AI in Distribution

Watsco Details AI Strategy Built on Digital Scale

Watsco is applying AI across its analytics, ecommerce, and customer service tools.
  • Distribution Strategy Group
  • December 16, 2025

Recent Reports

State of eCommerce

Navigating Distribution’s New Landscape in 2025

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

2014 survey results
Digital Strategy

Distributor Marketing Survey 2014: Survey Results

Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution
  • Jonathan Bein
  • October 31, 2014
making money with small customers balancing margin and cost
Inside Sales Strategy

Making Money with Small Customers: Balancing Margin & Cost

Distributors and wholesalers have been dealing with the “small order problem” for decades. Now, more than ever, mastering the policies and procedures that are
  • Jonathan Bein
  • October 2, 2014
2014 state of distirbutor marketing featured image
Digital Strategy

2014 State of Distributor Marketing: A Shift to Digital

The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than
  • Jonathan Bein
  • September 19, 2014
Making Money with Small Customers: Channel Alignment
Inside Sales Strategy

Making Money with Small Customers: Channel Alignment

For most distributors, the top 10 percent of their customers represent 60 percent to 90 percent of that distributor’s revenue. Those customers are well
  • Jonathan Bein
  • August 20, 2014
making money with small customers
Inside Sales Strategy

Making Money with Small Customers

If you give a salesperson 100 accounts to call on, odds are he or she will actively work the top 20 to 30, receive
  • Jonathan Bein
  • July 16, 2014
E-Commerce: The Multichannel Factor
B2B eCommerce

E-Commerce: The Multichannel Factor

E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
  • Jonathan Bein
  • May 19, 2014
2014 state of e-commerce in distribution
Digital Strategy

2014 State of E-Commerce in Distribution: The Maturing E-Commerce Channel

This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
  • Jonathan Bein
  • April 10, 2014
four marketing moves to increase profit
Inside Sales Strategy

Four Marketing Moves to Increase Profit

Over the last 20 years, there has been a broad movement by distributors to make operational improvements such as supply chain management, process standardization,
  • Jonathan Bein
  • October 31, 2013
bridging the value gap
Value Proposition

Bridging the Value Gap

They are undifferentiated because they say and offer essentially the same thing as their competitors. They are not relevant because they have not been
  • Jonathan Bein
  • August 10, 2013
positioning - value matters
Value Proposition

Positioning: Value Matters

When we ask executives for the value proposition of their business, they usually provide a ready, confident and well-rehearsed answer. The answer consists of
  • Jonathan Bein
  • July 8, 2013
customers WANT to hear from you
Digital Strategy

Your Customers WANT To Hear From You

Customers have indicated a preference to receive communications in both digital and print formats. It’s not a surprise that they still want to receive
  • Debbie Paul
  • April 7, 2013
The 6 Cs of Unifying Your Employees Under One Message
Distribution Sales Strategy

The 6 Cs of Unifying Your Employees Under One Message

Some of the best distribution companies have unified the diverse voices that make up a business into one message, both internally and externally. I
  • Brian Hopkins
  • February 28, 2013
why the trend is your friend
Inside Sales Strategy

Why the Trend Is Your Friend

Data points in time indicate a real trend either up or down less than half of the time. By tracking trends, we can do
  • Brian Hopkins
  • February 21, 2013
The 3 Elements of Building a Profit-Driven Management Team
Inside Sales Strategy

The 3 Elements of Building a Profit-Driven Management Team

Ask the best private equity investors, or for that matter, any acquiring company such as chains, vertical convergers or platform investors – even independent
  • Brian Hopkins
  • February 12, 2013
2013 state of e-commerce in distribution
Digital Strategy

2013 State of Distributor E-Commerce

E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well
  • Jonathan Bein
  • February 3, 2013
Think of Your Company as a Portfolio
Inside Sales Strategy

Think of Your Company as a Portfolio

You are familiar with the portfolio concept if you own any kind of equity, bond, real estate or other investment fund. If you’re familiar
  • Brian Hopkins
  • January 24, 2013
Additional Value Creation: The Real Bottom-Line Drivers in Distribution
Value Proposition

Additional Value Creation: The Real Bottom-Line Drivers in Distribution

Many independent distribution companies wonder why their gross margin, net profit and attendant multiples are inferior to their $2 billion-plus sales, national-market, publicly held
  • Brian Hopkins
  • January 15, 2013
the value of thinking like an investor
Value Proposition

The Value of Thinking Like An Investor

In this article, I will discuss a useful approach, the Private Equity Investor Framework, which will help you think like an investor to improve
  • Brian Hopkins
  • January 4, 2013
3 Marketing Moves Distributors Should Make
Digital Strategy

3 Marketing Moves Distributors Should Make

The vast majority of distributors who are still in business today have good direct salespeople without whom they would not be in business. Yet
  • Jonathan Bein
  • November 26, 2012
2012 state of distributor merchandising
Digital Strategy

2012 State of Distributor Merchandising

Although e-commerce initiatives are front and center for many distributors today, in-store revenue remains essential. Yet most distributors with walk-in trade place limited emphasis
  • Jonathan Bein
  • October 25, 2012
Segmentation by Net Profit for Customer Acquisition
Inside Sales Strategy

Segmentation by Net Profit for Customer Acquisition

Everybody knows that it is easier to sell to existing customers than it is to acquire new customers. A good segmentation of your markets
  • Jonathan Bein
  • September 9, 2012
the case for proactive selling
Inside Sales Strategy

The Case for Proactive Selling

If created and managed well, outbound and inbound calling programs can be very effective. What’s more, implementation does not have to be expensive or
  • Debbie Paul
  • June 6, 2012
2012 state of inside sales in distribution
Inside Sales Strategy

2012 State of Inside Sales in Distribution

For many, inside sales involves ordering, technical support, returns handling and credit management. Rarely does it involve proactive, outbound sales. Simply put, those with
  • Debbie Paul
  • May 29, 2012
Segmentation for Sales and Marketing Quick Hits
Digital Strategy

Segmentation for Sales and Marketing Quick Hits

When we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the
  • Jonathan Bein
  • May 14, 2012
The Economics of Cross-Selling
Inside Sales Strategy

The Economics of Cross-Selling

Up-selling and cross-selling are the two primary means of growing an account. Among these, cross-selling is paramount. Here’s why: many distributors have regular customers
  • Jonathan Bein
  • May 5, 2012
Improve Customer Lifecycle Management with Simple Analytics
Digital Strategy

Improve Customer Lifecycle Management with Simple Analytics

One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion.
  • Jonathan Bein
  • April 5, 2012
Good Product Data: The Oxygen for Catalogs and E-Commerce
Digital Strategy

Good Product Data: The Oxygen for Catalogs and E-Commerce

Good product data is crucial for any successful distributor catalog or e-commerce website. This includes accurate and complete specifications of products as well as
  • Jonathan Bein
  • January 10, 2012
Web and Catalog: Fast Friends
Digital Strategy

Web and Catalog: Fast Friends

Catalogs and e-commerce are critical individual components in distributors’ marketing arsenals. Distributors that have taken advantage of clear synergies between the two are reaping
  • Jonathan Bein
  • December 10, 2011
Print Catalogs: Why They Are Alive and Well
Digital Strategy

Print Catalogs: Why They Are Alive and Well

Distributor measurements of effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate
  • Jonathan Bein
  • November 11, 2011
How Your Competition Is Beating You With E-Commerce
Digital Strategy

How Your Competition Is Beating You With E-Commerce

There was heavier participation from industrial, electrical/electronics, building, safety, hardware, and HVACR. Other participating sectors include chemicals and plastics, building materials, pulp and paper,
  • Jonathan Bein
  • October 26, 2011
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