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B2B eCommerce

Digital Strategy

Should Distributors Trust AI to Make Product Recommendations?

AI can offer customers the jumpstart they need to make informed decisions.
  • Benj Cohen
  • June 21, 2023
Digital Strategy

The Goal of Digital Strategies Should Be to Remove Friction for Customers

The hows and whys of starting the digital journey.
  • Distribution Strategy Group
  • June 19, 2023
B2B eCommerce

The Benefits of a Purpose-Built B2B eCommerce Payment Process

Addressing the inefficiencies in the online payment process is the key to incredible revenue-generating opportunities.
  • Bar Geron
  • March 13, 2023
customer loyalty
Distribution Sales Strategy

How Distributors Can Win & Keep Customers in Today’s Market

Benj Cohen shares his take on McKinsey’s must-dos to win customer loyalty today.
  • Benj Cohen
  • January 23, 2023
Is eCommerce Your Best Bet for Recession-Proofing Your Business?
B2B eCommerce

Is eCommerce Your Best Bet for Recession-Proofing Your Business?

eCommerce can enhance productivity, bring in new business and improve market share during a slowdown.
  • Ryan Francis
  • January 17, 2023
The 2 Reasons Your Customers Won’t Buy Online
B2B eCommerce

The 2 Reasons Your Customers Won’t Buy Online

If you measure your ecommerce success with this ROI model, you’re doing it wrong.
  • Ian Heller
  • January 16, 2023
Digital Strategy

Distributor eCommerce Now 20% of Sales and Accelerating

eCommerce continues to grow as a percentage of sales for distributors: What’s driving the trend?
  • Ian Heller
  • January 12, 2023
Digital Strategy

Distribution Leaders Offer 5 Tips to Get the Most from Your eCommerce

Distribution leaders share lessons learned on their ecommerce journeys.
  • Dean Mueller
  • December 21, 2022
How to Evaluate Potential Online Partners
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 3: How to Evaluate Potential Online Partners

Build a process to evaluate online-channel partners to determine if partnering with them is profitable.
  • Scott Benfield
  • December 20, 2022
break down walls
Distribution Sales Strategy

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Going beyond the traditional approach and building an omnichannel experience.
  • Benj Cohen
  • October 4, 2022
news distribution
Digital Strategy

Product Content Syndication: A Tutorial

Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
  • Fabien Legouic
  • August 26, 2022
news m&a
B2B eCommerce

Paramount Global Surfaces Acquires Stone Source 

Stone Source distributes natural stone, ceramic tiles and other decorative surfaces for commercial and high-end residential use.
  • Jonathan Bein
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
shopping cart on top of digital devices, phone, tablet, laptop
B2B eCommerce

Webinar: The 2022 State of eCommerce in Distribution, Part 1 (February 2, 2022)

Get the results of our exclusive 12th-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of
  • Dean Mueller
  • February 4, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success
B2B eCommerce

2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success

Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in
  • Dean Mueller
  • February 24, 2021
shopping cart overflowing with boxes
B2B eCommerce

Webinar: State of eCommerce in Distribution: Part 2

In this webinar, Part 2 in a series, Distribution Strategy Group’s experts provide a playbook on what to do in response to our survey
  • Dean Mueller
  • February 24, 2021
When It Comes to Product Recommendations, B2B vs. B2C Matters
B2B eCommerce

When It Comes to Product Recommendations, B2B vs. B2C Matters

Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
  • Benj Cohen
  • February 11, 2021

Upcoming Programs

  • Upcoming Program

State of Distributor Pricing and Costing

Join us on June 11, 2025 at 9 PT / 12 ET as we delve into the current state of distributor pricing and costing
Register Now
  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 19, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
Digital Strategy

Should Distributors Trust AI to Make Product Recommendations?

AI can offer customers the jumpstart they need to make informed decisions.
  • Benj Cohen
  • June 21, 2023
Digital Strategy

The Goal of Digital Strategies Should Be to Remove Friction for Customers

The hows and whys of starting the digital journey.
  • Distribution Strategy Group
  • June 19, 2023
B2B eCommerce

The Benefits of a Purpose-Built B2B eCommerce Payment Process

Addressing the inefficiencies in the online payment process is the key to incredible revenue-generating opportunities.
  • Bar Geron
  • March 13, 2023
customer loyalty
Distribution Sales Strategy

How Distributors Can Win & Keep Customers in Today’s Market

Benj Cohen shares his take on McKinsey’s must-dos to win customer loyalty today.
  • Benj Cohen
  • January 23, 2023
Is eCommerce Your Best Bet for Recession-Proofing Your Business?
B2B eCommerce

Is eCommerce Your Best Bet for Recession-Proofing Your Business?

eCommerce can enhance productivity, bring in new business and improve market share during a slowdown.
  • Ryan Francis
  • January 17, 2023
The 2 Reasons Your Customers Won’t Buy Online
B2B eCommerce

The 2 Reasons Your Customers Won’t Buy Online

If you measure your ecommerce success with this ROI model, you’re doing it wrong.
  • Ian Heller
  • January 16, 2023
Digital Strategy

Distributor eCommerce Now 20% of Sales and Accelerating

eCommerce continues to grow as a percentage of sales for distributors: What’s driving the trend?
  • Ian Heller
  • January 12, 2023
Digital Strategy

Distribution Leaders Offer 5 Tips to Get the Most from Your eCommerce

Distribution leaders share lessons learned on their ecommerce journeys.
  • Dean Mueller
  • December 21, 2022
How to Evaluate Potential Online Partners
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 3: How to Evaluate Potential Online Partners

Build a process to evaluate online-channel partners to determine if partnering with them is profitable.
  • Scott Benfield
  • December 20, 2022
break down walls
Distribution Sales Strategy

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Going beyond the traditional approach and building an omnichannel experience.
  • Benj Cohen
  • October 4, 2022
news distribution
Digital Strategy

Product Content Syndication: A Tutorial

Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
  • Fabien Legouic
  • August 26, 2022
news m&a
B2B eCommerce

Paramount Global Surfaces Acquires Stone Source 

Stone Source distributes natural stone, ceramic tiles and other decorative surfaces for commercial and high-end residential use.
  • Jonathan Bein
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
shopping cart on top of digital devices, phone, tablet, laptop
B2B eCommerce

Webinar: The 2022 State of eCommerce in Distribution, Part 1 (February 2, 2022)

Get the results of our exclusive 12th-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of
  • Dean Mueller
  • February 4, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success
B2B eCommerce

2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success

Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in
  • Dean Mueller
  • February 24, 2021
shopping cart overflowing with boxes
B2B eCommerce

Webinar: State of eCommerce in Distribution: Part 2

In this webinar, Part 2 in a series, Distribution Strategy Group’s experts provide a playbook on what to do in response to our survey
  • Dean Mueller
  • February 24, 2021
When It Comes to Product Recommendations, B2B vs. B2C Matters
B2B eCommerce

When It Comes to Product Recommendations, B2B vs. B2C Matters

Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
  • Benj Cohen
  • February 11, 2021

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

Digital Strategy

Should Distributors Trust AI to Make Product Recommendations?

AI can offer customers the jumpstart they need to make informed decisions.
  • Benj Cohen
  • June 21, 2023
Digital Strategy

The Goal of Digital Strategies Should Be to Remove Friction for Customers

The hows and whys of starting the digital journey.
  • Distribution Strategy Group
  • June 19, 2023
B2B eCommerce

The Benefits of a Purpose-Built B2B eCommerce Payment Process

Addressing the inefficiencies in the online payment process is the key to incredible revenue-generating opportunities.
  • Bar Geron
  • March 13, 2023
customer loyalty
Distribution Sales Strategy

How Distributors Can Win & Keep Customers in Today’s Market

Benj Cohen shares his take on McKinsey’s must-dos to win customer loyalty today.
  • Benj Cohen
  • January 23, 2023
Is eCommerce Your Best Bet for Recession-Proofing Your Business?
B2B eCommerce

Is eCommerce Your Best Bet for Recession-Proofing Your Business?

eCommerce can enhance productivity, bring in new business and improve market share during a slowdown.
  • Ryan Francis
  • January 17, 2023
The 2 Reasons Your Customers Won’t Buy Online
B2B eCommerce

The 2 Reasons Your Customers Won’t Buy Online

If you measure your ecommerce success with this ROI model, you’re doing it wrong.
  • Ian Heller
  • January 16, 2023
Digital Strategy

Distributor eCommerce Now 20% of Sales and Accelerating

eCommerce continues to grow as a percentage of sales for distributors: What’s driving the trend?
  • Ian Heller
  • January 12, 2023
Digital Strategy

Distribution Leaders Offer 5 Tips to Get the Most from Your eCommerce

Distribution leaders share lessons learned on their ecommerce journeys.
  • Dean Mueller
  • December 21, 2022
How to Evaluate Potential Online Partners
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 3: How to Evaluate Potential Online Partners

Build a process to evaluate online-channel partners to determine if partnering with them is profitable.
  • Scott Benfield
  • December 20, 2022
break down walls
Distribution Sales Strategy

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Going beyond the traditional approach and building an omnichannel experience.
  • Benj Cohen
  • October 4, 2022
news distribution
Digital Strategy

Product Content Syndication: A Tutorial

Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
  • Fabien Legouic
  • August 26, 2022
news m&a
B2B eCommerce

Paramount Global Surfaces Acquires Stone Source 

Stone Source distributes natural stone, ceramic tiles and other decorative surfaces for commercial and high-end residential use.
  • Jonathan Bein
  • April 4, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
shopping cart on top of digital devices, phone, tablet, laptop
B2B eCommerce

Webinar: The 2022 State of eCommerce in Distribution, Part 1 (February 2, 2022)

Get the results of our exclusive 12th-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of
  • Dean Mueller
  • February 4, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success
B2B eCommerce

2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success

Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in
  • Dean Mueller
  • February 24, 2021
shopping cart overflowing with boxes
B2B eCommerce

Webinar: State of eCommerce in Distribution: Part 2

In this webinar, Part 2 in a series, Distribution Strategy Group’s experts provide a playbook on what to do in response to our survey
  • Dean Mueller
  • February 24, 2021
When It Comes to Product Recommendations, B2B vs. B2C Matters
B2B eCommerce

When It Comes to Product Recommendations, B2B vs. B2C Matters

Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
  • Benj Cohen
  • February 11, 2021
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