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Value Proposition

Want to Differentiate Your Value-Added Services? Go Beyond Logistics
Distribution Marketing

Want to Differentiate Your Value-Added Services? Go Beyond Logistics

Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it
  • Jonathan Bein
  • June 30, 2020
What’s a Good Customer Profile Worth? A lot.
Distribution Marketing

What’s a Good Customer Profile Worth? A lot.

Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if
  • Robert Kelley
  • June 17, 2020
The Importance of Value-Added Services in Distribution Today
Distribution Marketing

The Importance of Value-Added Services in Distribution Today

If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and
  • Jonathan Bein
  • June 2, 2020
Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects
Distribution Marketing

Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects

We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
  • Debbie Paul
  • April 29, 2020
Value Proposition: Time of COVID-19
Distribution Marketing

Value in the Time of COVID-19: What Customers Value Changes with the Times

It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
  • Robert Kelley
  • April 23, 2020
How to Improve Customer Retention and Keep Customers from Leaving You
Distribution Marketing

How to Improve Customer Retention and Keep Customers from Leaving You

Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
  • Jonathan Bein
  • April 15, 2020
Can Your Team Sell Your Company’s Value?
Distribution Marketing

Can Your Team Sell Your Company’s Value?

While some distributors have spent time creating a value proposition that employees can recite by heart, when it comes time to really talk about
  • Bill Wade
  • April 13, 2020
Don’t Be a Sheep: Avoid These 7 Taglines
Distribution Marketing

Don’t Be a Sheep: Avoid These 7 Taglines

Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
  • Jonathan Bein
  • February 26, 2020
Creating Value with E-Business at Scale
Digital Strategy

Creating Value with E-Business at Scale (Wholesale Distribution Value Series)

E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
  • Jonathan Bein
  • August 13, 2019
Creating Value with a Clear Value Proposition
Distribution Marketing

Creating Value with a Clear Value Proposition (Wholesale Distribution Value Series)

A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has
  • Jonathan Bein
  • August 13, 2019
Video: How to Create an Effective Value Proposition in Wholesale Distribution
Distribution Marketing

Video: How to Create an Effective Value Proposition in Wholesale Distribution

A value proposition tells customers who the company is and why they should do business with them. It is built on what a company
  • Jonathan Bein
  • August 7, 2019
Why a Clear Value Proposition is More Important Than Ever for Distributors Today
Distribution Marketing

Why a Clear Value Proposition is More Important Than Ever for Distributors Today

Given the presence of global players and digital disrupters with extensive multichannel reach and marketing capabilities, mid-market distributors have to think differently.
  • Jonathan Bein
  • June 11, 2019
Symptoms of a Failing Value Proposition in B2B
Distribution Marketing

Symptoms of a Failing Value Proposition in B2B

An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the
  • Jonathan Bein
  • February 14, 2019
The Benefit of a Strong Value Proposition: More to the Bottom Line
Distribution Marketing

The Benefit of a Strong Value Proposition: More to the Bottom Line

To set themselves apart, distributors need a strong value proposition. It’s not just about pretty words on a website. A strong value proposition can
  • Jonathan Bein
  • January 3, 2019
Is Your Value Proposition Just Another ‘Me-Too’?
Distribution Marketing

Is Your Value Proposition Just Another ‘Me-Too’?

If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business
  • Dean Mueller
  • November 28, 2018
eat lunch be lunch or die
Digital Strategy

Eat Lunch, Be Lunch, or Die

What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
  • Jonathan Bein
  • August 23, 2017
bridging the value gap
Value Proposition

Bridging the Value Gap

They are undifferentiated because they say and offer essentially the same thing as their competitors. They are not relevant because they have not been
  • Jonathan Bein
  • August 10, 2013
positioning - value matters
Value Proposition

Positioning: Value Matters

When we ask executives for the value proposition of their business, they usually provide a ready, confident and well-rehearsed answer. The answer consists of
  • Jonathan Bein
  • July 8, 2013
Additional Value Creation: The Real Bottom-Line Drivers in Distribution
Value Proposition

Additional Value Creation: The Real Bottom-Line Drivers in Distribution

Many independent distribution companies wonder why their gross margin, net profit and attendant multiples are inferior to their $2 billion-plus sales, national-market, publicly held
  • Brian Hopkins
  • January 15, 2013
the value of thinking like an investor
Value Proposition

The Value of Thinking Like An Investor

In this article, I will discuss a useful approach, the Private Equity Investor Framework, which will help you think like an investor to improve
  • Brian Hopkins
  • January 4, 2013

Upcoming Programs

  • Upcoming Program

Tools to Help Distributors Maximize Sales Productivity

Join us on July 9, 9 PT/12 ET, as we discuss sales team efficiency, prioritize customer interactions, and drive more revenue with fewer resources.
Register Now
  • Upcoming Program

Using Technology to Drive Profits and Productivity

Join us on July 16, 9 PT/12 ET, as we discuss how to turn technology strategies into tangible outcomes.
Register Now
Want to Differentiate Your Value-Added Services? Go Beyond Logistics
Distribution Marketing

Want to Differentiate Your Value-Added Services? Go Beyond Logistics

Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it
  • Jonathan Bein
  • June 30, 2020
What’s a Good Customer Profile Worth? A lot.
Distribution Marketing

What’s a Good Customer Profile Worth? A lot.

Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if
  • Robert Kelley
  • June 17, 2020
The Importance of Value-Added Services in Distribution Today
Distribution Marketing

The Importance of Value-Added Services in Distribution Today

If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and
  • Jonathan Bein
  • June 2, 2020
Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects
Distribution Marketing

Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects

We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
  • Debbie Paul
  • April 29, 2020
Value Proposition: Time of COVID-19
Distribution Marketing

Value in the Time of COVID-19: What Customers Value Changes with the Times

It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
  • Robert Kelley
  • April 23, 2020
How to Improve Customer Retention and Keep Customers from Leaving You
Distribution Marketing

How to Improve Customer Retention and Keep Customers from Leaving You

Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
  • Jonathan Bein
  • April 15, 2020
Can Your Team Sell Your Company’s Value?
Distribution Marketing

Can Your Team Sell Your Company’s Value?

While some distributors have spent time creating a value proposition that employees can recite by heart, when it comes time to really talk about
  • Bill Wade
  • April 13, 2020
Don’t Be a Sheep: Avoid These 7 Taglines
Distribution Marketing

Don’t Be a Sheep: Avoid These 7 Taglines

Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
  • Jonathan Bein
  • February 26, 2020
Creating Value with E-Business at Scale
Digital Strategy

Creating Value with E-Business at Scale (Wholesale Distribution Value Series)

E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
  • Jonathan Bein
  • August 13, 2019
Creating Value with a Clear Value Proposition
Distribution Marketing

Creating Value with a Clear Value Proposition (Wholesale Distribution Value Series)

A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has
  • Jonathan Bein
  • August 13, 2019
Video: How to Create an Effective Value Proposition in Wholesale Distribution
Distribution Marketing

Video: How to Create an Effective Value Proposition in Wholesale Distribution

A value proposition tells customers who the company is and why they should do business with them. It is built on what a company
  • Jonathan Bein
  • August 7, 2019
Why a Clear Value Proposition is More Important Than Ever for Distributors Today
Distribution Marketing

Why a Clear Value Proposition is More Important Than Ever for Distributors Today

Given the presence of global players and digital disrupters with extensive multichannel reach and marketing capabilities, mid-market distributors have to think differently.
  • Jonathan Bein
  • June 11, 2019
Symptoms of a Failing Value Proposition in B2B
Distribution Marketing

Symptoms of a Failing Value Proposition in B2B

An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the
  • Jonathan Bein
  • February 14, 2019
The Benefit of a Strong Value Proposition: More to the Bottom Line
Distribution Marketing

The Benefit of a Strong Value Proposition: More to the Bottom Line

To set themselves apart, distributors need a strong value proposition. It’s not just about pretty words on a website. A strong value proposition can
  • Jonathan Bein
  • January 3, 2019
Is Your Value Proposition Just Another ‘Me-Too’?
Distribution Marketing

Is Your Value Proposition Just Another ‘Me-Too’?

If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business
  • Dean Mueller
  • November 28, 2018
eat lunch be lunch or die
Digital Strategy

Eat Lunch, Be Lunch, or Die

What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
  • Jonathan Bein
  • August 23, 2017
bridging the value gap
Value Proposition

Bridging the Value Gap

They are undifferentiated because they say and offer essentially the same thing as their competitors. They are not relevant because they have not been
  • Jonathan Bein
  • August 10, 2013
positioning - value matters
Value Proposition

Positioning: Value Matters

When we ask executives for the value proposition of their business, they usually provide a ready, confident and well-rehearsed answer. The answer consists of
  • Jonathan Bein
  • July 8, 2013
Additional Value Creation: The Real Bottom-Line Drivers in Distribution
Value Proposition

Additional Value Creation: The Real Bottom-Line Drivers in Distribution

Many independent distribution companies wonder why their gross margin, net profit and attendant multiples are inferior to their $2 billion-plus sales, national-market, publicly held
  • Brian Hopkins
  • January 15, 2013
the value of thinking like an investor
Value Proposition

The Value of Thinking Like An Investor

In this article, I will discuss a useful approach, the Private Equity Investor Framework, which will help you think like an investor to improve
  • Brian Hopkins
  • January 4, 2013

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

Want to Differentiate Your Value-Added Services? Go Beyond Logistics
Distribution Marketing

Want to Differentiate Your Value-Added Services? Go Beyond Logistics

Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it
  • Jonathan Bein
  • June 30, 2020
What’s a Good Customer Profile Worth? A lot.
Distribution Marketing

What’s a Good Customer Profile Worth? A lot.

Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if
  • Robert Kelley
  • June 17, 2020
The Importance of Value-Added Services in Distribution Today
Distribution Marketing

The Importance of Value-Added Services in Distribution Today

If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and
  • Jonathan Bein
  • June 2, 2020
Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects
Distribution Marketing

Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects

We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
  • Debbie Paul
  • April 29, 2020
Value Proposition: Time of COVID-19
Distribution Marketing

Value in the Time of COVID-19: What Customers Value Changes with the Times

It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
  • Robert Kelley
  • April 23, 2020
How to Improve Customer Retention and Keep Customers from Leaving You
Distribution Marketing

How to Improve Customer Retention and Keep Customers from Leaving You

Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
  • Jonathan Bein
  • April 15, 2020
Can Your Team Sell Your Company’s Value?
Distribution Marketing

Can Your Team Sell Your Company’s Value?

While some distributors have spent time creating a value proposition that employees can recite by heart, when it comes time to really talk about
  • Bill Wade
  • April 13, 2020
Don’t Be a Sheep: Avoid These 7 Taglines
Distribution Marketing

Don’t Be a Sheep: Avoid These 7 Taglines

Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
  • Jonathan Bein
  • February 26, 2020
Creating Value with E-Business at Scale
Digital Strategy

Creating Value with E-Business at Scale (Wholesale Distribution Value Series)

E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
  • Jonathan Bein
  • August 13, 2019
Creating Value with a Clear Value Proposition
Distribution Marketing

Creating Value with a Clear Value Proposition (Wholesale Distribution Value Series)

A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has
  • Jonathan Bein
  • August 13, 2019
Video: How to Create an Effective Value Proposition in Wholesale Distribution
Distribution Marketing

Video: How to Create an Effective Value Proposition in Wholesale Distribution

A value proposition tells customers who the company is and why they should do business with them. It is built on what a company
  • Jonathan Bein
  • August 7, 2019
Why a Clear Value Proposition is More Important Than Ever for Distributors Today
Distribution Marketing

Why a Clear Value Proposition is More Important Than Ever for Distributors Today

Given the presence of global players and digital disrupters with extensive multichannel reach and marketing capabilities, mid-market distributors have to think differently.
  • Jonathan Bein
  • June 11, 2019
Symptoms of a Failing Value Proposition in B2B
Distribution Marketing

Symptoms of a Failing Value Proposition in B2B

An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the
  • Jonathan Bein
  • February 14, 2019
The Benefit of a Strong Value Proposition: More to the Bottom Line
Distribution Marketing

The Benefit of a Strong Value Proposition: More to the Bottom Line

To set themselves apart, distributors need a strong value proposition. It’s not just about pretty words on a website. A strong value proposition can
  • Jonathan Bein
  • January 3, 2019
Is Your Value Proposition Just Another ‘Me-Too’?
Distribution Marketing

Is Your Value Proposition Just Another ‘Me-Too’?

If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business
  • Dean Mueller
  • November 28, 2018
eat lunch be lunch or die
Digital Strategy

Eat Lunch, Be Lunch, or Die

What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
  • Jonathan Bein
  • August 23, 2017
bridging the value gap
Value Proposition

Bridging the Value Gap

They are undifferentiated because they say and offer essentially the same thing as their competitors. They are not relevant because they have not been
  • Jonathan Bein
  • August 10, 2013
positioning - value matters
Value Proposition

Positioning: Value Matters

When we ask executives for the value proposition of their business, they usually provide a ready, confident and well-rehearsed answer. The answer consists of
  • Jonathan Bein
  • July 8, 2013
Additional Value Creation: The Real Bottom-Line Drivers in Distribution
Value Proposition

Additional Value Creation: The Real Bottom-Line Drivers in Distribution

Many independent distribution companies wonder why their gross margin, net profit and attendant multiples are inferior to their $2 billion-plus sales, national-market, publicly held
  • Brian Hopkins
  • January 15, 2013
the value of thinking like an investor
Value Proposition

The Value of Thinking Like An Investor

In this article, I will discuss a useful approach, the Private Equity Investor Framework, which will help you think like an investor to improve
  • Brian Hopkins
  • January 4, 2013
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