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warehouse ai
AI in Distribution

IFS Agrees to Acquire Warehouse Software Provider Softeon

IFS said the acquisition extends its industrial AI platform into warehouse operations, connecting manufacturing, warehouse execution, and supply chain processes within a single system.
  • Distribution Strategy Group
  • December 18, 2025
Distribution Technology

How Future-Ready Distributors Manage Margins, Digital and AI

Legacy systems are at their breaking point. Distributors need AI-driven, cloud-based enterprise systems to expand margins and build resilient, scalable businesses.
  • Francisco Verdesoto
  • December 17, 2025
Distribution Technology

The $10 Trillion Opportunity Hiding in Plain Sight

Off-the-shelf technology often falls short of the needs of mid-sized distributors. Custom-built systems are expensive and inflexible.
  • Gayle deDie
  • December 17, 2025

Upcoming Programs

  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Jan 06, 2026 9PT/12ET for our newest session of AI News and Gurus: The Show for Intelligent Distributors.
Register Now
  • Upcoming Program

State of AI In Distribution

Join us on Jan 7, 2026 at 9PT/12ET for a data-driven look at the current state of AI in distribution.
Register Now
  • Upcoming Program

WC: Matthew James, President and CEO, Purity Life Health Products LP

Join us to learn how leadership, strategy, and operational change transformed a small distributor into a leading full-service distributor.
Register Now
AI in Distribution

Watsco Details AI Strategy Built on Digital Scale

Watsco is applying AI across its analytics, ecommerce, and customer service tools.
  • Distribution Strategy Group
  • December 16, 2025
Distribution Sales Strategy

Sales Onboarding That Works: How Distributors Can Ramp New Reps Faster and Better Introduction

 In distribution, onboarding’s not as simple as handing over a laptop and a pricing strategy.
  • Mike Kunkle
  • December 15, 2025
AI in Distribution

AI Power Demand Surges as Sustainability Lags, Creating Cost and Infrastructure Risks for Distributors

As AI investment continues at record pace, its environmental footprint is becoming impossible to ignore.
  • Distribution Strategy Group
  • December 15, 2025

Recent Reports

State of eCommerce

Navigating Distribution’s New Landscape in 2025

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

Burned But Not Destroyed: How Crises Foster Innovation
Distribution Industry Analysis

Burned But Not Destroyed: How Crises Foster Innovation

Recently, the Atlantic posted a story about the resilience of human societies in the face of disaster. The author made a strong historical argument
  • Bill Wade
  • October 7, 2020
How Minimum Order Quantity (MOQ) Can Solve Small-Order Problems
Distribution Sales Strategy

How Minimum Order Quantity (MOQ) Can Solve Small-Order Problems

Setting a Minimum Order Quantity is quick, predictable, and perfectly suited for the V-shape recovery. It’s a great strategy for distributors that have taken
  • Randy MacLean
  • October 1, 2020
High Tech vs. High Touch: The Future-Proof Distributor is Both
Wholesale Change Show

Wholesale Change Show: High Tech vs. High Touch – The Future-Proof Distributor is Both (September 30, 2020)

In this episode we explain why the old assumption that distributors can be “High Tech” or “High Touch” is a destructive myth.
  • Ian Heller
  • September 30, 2020
Why Sales Reps Go Straight to Price: 3 Challenges in Selling Value
Distribution Sales Strategy

Why Sales Reps Go Straight to Price: 3 Challenges in Selling Value

We talk a lot about the importance of sales reps’ selling value, rather than going directly to price.
  • Debbie Paul
  • September 29, 2020
Want to Succeed with Industrial Vending? Stop Making These 5 Mistakes
Operations

Want to Succeed with Industrial Vending? Stop Making These 5 Mistakes

Read about five common mistakes distributors make when considering and offering vending and inventory control solutions, and how to overcome them.
  • Mark Hill
  • September 25, 2020
Fix Your eCommerce System
B2B eCommerce

Wholesale Change Show: Fix Your eCommerce System (September 23, 2020)

Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone.
  • Jonathan Bein
  • September 24, 2020
Blockchain in Supply Chain Management: Why You Should Care
Digital Strategy

Blockchain in Supply Chain Management: Why You Should Care

This post summarizes some of the key findings in the second report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • September 23, 2020
The 3 Ingredients You Need to Build a Successful Marketplace
Distribution Industry Analysis

The 3 Ingredients You Need to Build a Successful Marketplace

Marketplaces are among the most successful business models of the modern era. From Amazon to Google to Grainger’s Zoro, there’s clearly good money in
  • Benj Cohen
  • September 21, 2020
Which Distribution Verticals Are at Most Risk of Disruption?
Wholesale Change Show

Wholesale Change Show: Which Distribution Verticals Are at Most Risk of Disruption? (September 16, 2020)

Some distribution verticals are much more vulnerable to disruptors than others. Why was office supplies hit so hard by marketplaces but building products has
  • Jonathan Bein
  • September 17, 2020
Why Is Cross-Selling Effectively So Difficult for Distributors?
Distribution Marketing

Why Is Cross-Selling Effectively So Difficult for Distributors?

Selling more to existing customers is more profitable than acquiring new customers. So why don’t many distributors succeed at effectively cross-selling to their customers?
  • Debbie Paul
  • September 16, 2020
Reducing Product Returns: Treat the Cause, Not the Symptom
Digital Strategy

Reducing Product Returns: Treat the Cause, Not the Symptom

Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they
  • Ian Heller
  • September 11, 2020
Wholesale Change Show: Get Over the Small-Order Hurdle
Wholesale Change Show

Wholesale Change Show: Get Over the Small-Order Hurdle (September 9, 2020)

There is a way to get over the widely recognized “small-order” issue in distribution in a truly actionable way. Establishing and monitoring Minimum Order
  • Ian Heller
  • September 10, 2020
Products and Marketing Mix
Distribution Marketing

What is Your Product? Knowledge, Information and Service

Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.
  • Robert Kelley
  • September 10, 2020
Selling Value, Not Price
Wholesale Change Show

Wholesale Change Show: Selling Value, Not Price (September 2, 2020)

Many distributors have spent time creating a value proposition their companies rally around, but salespeople often stumble when it comes time to sell that
  • Ian Heller
  • September 3, 2020
How to Evaluate User Experience on Your Website
Digital Strategy

How to Evaluate User Experience on Your Website

How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
  • Dean Mueller
  • September 3, 2020
The Role of AI in Building a Better B2B Sales Model
Distribution Sales Strategy

The Role of AI in Building a Better B2B Sales Model

Here’s why hybrid models are ideal for this new sales landscape, how outside sales reps are primed to dominate this disrupted environment, and what
  • Benj Cohen
  • September 2, 2020
Only Bad Leaders Qualify for ‘Undercover Boss’
Operations

Only Bad Leaders Qualify for ‘Undercover Boss’

If you hide so well – in your office or among your own employees – that your employees can’t recognize you, then you are
  • Ian Heller
  • August 31, 2020
Many Unhappy Returns
Wholesale Change Show

Wholesale Change Show: Many Unhappy Returns (August 26, 2020)

Distributors hate returns. In addition to refunding the sale, they often have to liquidate the product and deal with the administrative hassles ranging from
  • Ian Heller
  • August 26, 2020
Facing the Dreaded Challenge of Product Data
Wholesale Change Show

Wholesale Change Show: Facing the Dreaded Challenge of Product Data (August 19, 2020)

Distributors know that any digital initiative requires a great product database. Even after all these years, defining the requirements, nailing down the process, choosing
  • Ian Heller
  • August 19, 2020
Wholesale Change Show: The White Cap Construction Supply Group Deal
Wholesale Change Show

Wholesale Change Show: The White Cap Construction Supply Group Deal (August 12, 2020)

This is a look into the future of wholesale distribution. Join us as we discuss how disruptors will drive consolidation as distributors pool resources
  • Ian Heller
  • August 13, 2020
The Art of Sales Prospecting When You Can’t Be There: A New Challenge for Field Sales in Distribution
Distribution Marketing

The Art of Sales Prospecting When You Can’t Be There: A New Challenge for Field Sales in Distribution

Distributors’ field sales teams are adapting to a new way of reaching prospects now that they cannot just get in the car to visit
  • Debbie Paul
  • August 12, 2020
White Cap-Construction Supply Group Deal
Distribution Industry Analysis

HD Supply White Cap-Construction Supply Group Deal is a $4B Look into the Future of Distribution

If you’re a distributor, keep an eye on White Cap, which – thanks to the help of CD&R and The Sterling Group – is
  • Ian Heller
  • August 12, 2020
Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution
Digital Strategy

Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution

Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on
  • Ian Heller
  • August 10, 2020
Wholesale Change Show: Customer Lifecycle and the Brand Graveyard
Wholesale Change Show

Wholesale Change Show: Customer Lifecycle and the Brand Graveyard (August 5, 2020)

Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to
  • Ian Heller
  • August 6, 2020
The golden rule of distributor marketing
Distribution Marketing

The Golden Rule of Distributor Marketing

Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising
  • Ian Heller
  • July 31, 2020
Digital adoption in B2B markets
Digital Strategy

Digital or Die: The Time is Nigh for Distributors to Embrace eBusiness

The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March
  • Jonathan Bein
  • July 31, 2020
Why your best accounts have the most potential
Wholesale Change Show

Wholesale Change Show: Why Your Best Accounts Have the Most Potential (July 29, 2020)

If you really want to supercharge your sales, look no further than your largest customers.
  • Ian Heller
  • July 30, 2020
Why Improving User Experience on Your Website Should Be a Top Priority
Digital Strategy

Why Improving User Experience on Your Website Should Be a Top Priority

These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
  • Dean Mueller
  • July 30, 2020
Stop Leaving Supplier Marketing Co-Op Funds on the Table
Distribution Marketing

Stop Leaving Supplier Marketing Co-Op Funds on the Table

When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
  • Ian Heller
  • July 24, 2020
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Marketplaces

Wholesale Change Show: Should You Build Your Own Marketplace? (July 22, 2020)

The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
  • Ian Heller
  • July 23, 2020
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