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Distribution Sales Strategy

The Two Buyer’s Journeys in Distribution: A Practical Guide for Sales Leaders

In wholesale distribution, the buying process isn’t always as clear-cut as we think it is. And it’s not just one process.
  • Mike Kunkle
  • June 4, 2025
Distribution Technology

Self-Service on the Rise: SMBs Turn to Automation to Meet Buyer Demands and Improve Payment Efficiency

Small and mid-sized businesses (SMBs) are increasingly turning to self-service technologies to streamline operations, meet customer expectations, and drive revenue growth.
  • Chris Fisher
  • June 3, 2025
AI in Distribution

Distributors and Generative AI: Strategies for Maximizing Return While Minimizing Risk

The hot new form of AI is rapidly spreading into the business world. Two distributors describe their AI journeys.
  • Don Davis
  • May 30, 2025

Upcoming Programs

  • Upcoming Program

State of Distributor Pricing and Costing

Join us on June 11, 2025 at 9 PT / 12 ET as we delve into the current state of distributor pricing and costing
Register Now
  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 19, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
Operations

Redefining Professionalism: A Closer Look at Wholesale Distribution

Regardless of how we got here, what many of us discovered is a career that offers more than just selling and moving boxes.
  • Mark Bray
  • May 28, 2025
Innovation

Leading with Purpose in the Age of Automation

WMS, LMS, OMS, WES, YMS: whatever acronym we use, they’re all tools, but they’ll never replace the need for leadership.
  • Will Quinn
  • May 28, 2025
AI in Distribution

Want to Get Started with AI? This Man has a Plan

Trent Gillespie will detail approach to AI in a keynote entitled “Designing an AI-enabled business” at Distribution Strategy Group’s Applied AI for Distributors conference.
  • Don Davis
  • May 27, 2025

Recent Reports

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

DSG-Report-2025-State-of-Distributor-Profitability-Cover

2025 State of Distributor Profitability: Distributors’ Action Plan

4 Ways to Engage Employees in Driving More Sales to the Bottom Line
Distribution Technology

4 Ways to Engage Employees in Driving More Sales to the Bottom Line

Don’t know where to start with distribution technology? Our technology leader panel has some ideas.
  • Distribution Strategy Group
  • May 1, 2023
3 Ways Distributors Can Build Financial Resilience in the Face of a Downturn
Strategy

3 Ways Distributors Can Build Financial Resilience in the Face of a Downturn

Is your team prepared for the potential of an economic storm?
  • Chris Tsai
  • April 27, 2023
Distribution Technology

Why Distributors Must Prioritize and Master Reverse Logistics

Learn how to overcome reverse logistics challenges.
  • Will Quinn
  • April 20, 2023
How to Maximize Your Distributor Workflows for a Better Customer Experience
Operations

How to Maximize Your Distributor Workflows for a Better Customer Experience

Don’t disrupt customer experiences with poor internal workflows.
  • Mark Stevens
  • April 17, 2023
Maximize Your Operation With the Right Warehouse Design and Layout
Operations

Maximize Your Operation With the Right Warehouse Design and Layout

How inventories are stored makes a substantial impact on workflows and productivity.
  • Mark Stevens
  • April 7, 2023
Teach Your Sales Managers Diagnostic Skills
Distribution Sales Strategy

Teach Your Sales Managers Diagnostic Skills

Distributors need to invest in developing front-line sales managers.
  • Mike Kunkle
  • April 3, 2023
Distribution Sales Strategy

How AI Can Support a Greater Customer Experience – and Drive Greater Margins

Offer better service and a more consultative experience with the help of AI.
  • Benj Cohen
  • April 3, 2023
5 hurdles on a racing track
Operations

5 Common Employee Issues That Keep Getting More Challenging

Post-pandemic, businesses are finding these five areas of employee engagement more challenging than ever.
  • Tom Vander Well
  • March 27, 2023
Construction equipment in a dirt lot with the sunsetting
Wholesale Change Show

A B2B Marketplace – Where You Can’t Order Online

Ryan Loos, Chief Financial Officer at ConEquip Parts & Equipment, talks with Distribution Strategy Group about growth without an ecommerce footprint.
  • Ian Heller
  • March 23, 2023
Hands in a circle
Operations

The Power of Follow-up: How COE Distributing’s Culture is Driving Rapid Growth

J.D. Ewing, CEO of COE Distributing, shares his advice for distributors.
  • Ian Heller
  • March 23, 2023
B2B eCommerce

The Benefits of a Purpose-Built B2B eCommerce Payment Process

Addressing the inefficiencies in the online payment process is the key to incredible revenue-generating opportunities.
  • Bar Geron
  • March 13, 2023
Want to Do More with Less – Despite the Labor Shortage? Embrace Technology
Distribution Technology

Want to Do More with Less – Despite the Labor Shortage? Embrace Technology

How can technology free your team up to do more important tasks?
  • Distribution Strategy Group
  • March 7, 2023
increase sales interactions
Distribution Sales Strategy

How Distributors Can Maximize Sales Interactions

Find out how to become a force-multiplier for your company.
  • Mike Kunkle
  • March 6, 2023
losing customers
Distribution Marketing

How Many Customers Did You Lose Last Year?

The cost of losing customers goes beyond just the lost revenue.
  • Mark Peck
  • March 2, 2023
Operations

HR Strategies in Distribution: Rethink the Status Quo

To attract and retain good people, we have to rethink our language surrounding employee management.
  • Dirk Beveridge
  • March 2, 2023
3 Principles to Move Customers in the Right Direction
Distribution Sales Strategy

The Psychology of Choice: 3 Principles to Move Customers in the Right Direction

Behavioral economics is the key to selling better, marketing with more intent and persuading others.
  • Lincoln Smith
  • March 1, 2023
ROI Customer Experience
Distribution Marketing

How a Measured Approach to Customer Experience Can Drive Real ROI for Your Company

Companies that focus on Customer Experience often outperform those that do not.
  • Brian Hopkins
  • February 17, 2023
Hiring Salespeople
Distribution Sales Strategy

Advice You Need to Hear About Hiring Salespeople

Here’s how to hire the right people to achieve Olympic results.
  • Mike Kunkle
  • February 17, 2023
home run hitters
Distribution Sales Strategy

How to Turn Inside Sales Reps into Home Run Hitters

Mark Peck shares ways distributors can build and manage successful inside sales programs.
  • Distribution Strategy Group
  • February 16, 2023
700% Growth in 3 Years
Strategy

700% Growth in 3 Years: How Employee Engagement Powers Growth for Building Controls & Solutions

BC&S CEO Eric Chernik shares principles proven to achieve fast growth and strong financial return.
  • Distribution Strategy Group
  • February 13, 2023
Why VCs are investing in marketplaces
Digital Strategy

Why Venture Capital Firms are Investing in B2B Marketplaces

Distributors must step up or risk losing their hold on the B2B market.  
  • Benj Cohen
  • February 9, 2023
CRM Checklist
Distribution Sales Strategy

CRM Checklist for Success: What to Look for in a CRM

Sales reps should be looking at their CRMs upwards of 30 times per day.
  • Mike Marks
  • February 6, 2023
Relationship Selling May Be Dead, But Relationships in Selling Are Not
Distribution Sales Strategy

Relationship Selling May Be Dead, But Relationships in Selling Are Not

Relationship selling is dying, but relationships in selling is alive and well.
  • Mike Kunkle
  • February 3, 2023
Secrets to Driving Growth
Distribution Marketing

The Secret to Driving Growth: Understanding Your Customers Better

Get a picture of what the customer cares about before you start making changes.
  • Distribution Strategy Group
  • January 24, 2023
customer loyalty
Distribution Sales Strategy

How Distributors Can Win & Keep Customers in Today’s Market

Benj Cohen shares his take on McKinsey’s must-dos to win customer loyalty today.
  • Benj Cohen
  • January 23, 2023
Playing the Long Game
Operations

3 Strategies to Build a Business for the Next Generation – and the Next After That

It’s time to redefine the future of distribution. 
  • Dirk Beveridge
  • January 23, 2023
Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors
Distribution Marketing

Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors

Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
  • Mark Peck
  • January 20, 2023
Is eCommerce Your Best Bet for Recession-Proofing Your Business?
B2B eCommerce

Is eCommerce Your Best Bet for Recession-Proofing Your Business?

eCommerce can enhance productivity, bring in new business and improve market share during a slowdown.
  • Ryan Francis
  • January 17, 2023
Discovery Skills + Patience = The Superpowers of Selling
Distribution Sales Strategy

Discovery Skills + Patience = The Superpowers of Selling

B2B buying research studies consistently report that modern buyers are disappointed with their seller counterparts. Here’s why.
  • Mike Kunkle
  • January 17, 2023
The 2 Reasons Your Customers Won’t Buy Online
B2B eCommerce

The 2 Reasons Your Customers Won’t Buy Online

If you measure your ecommerce success with this ROI model, you’re doing it wrong.
  • Ian Heller
  • January 16, 2023
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