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Distribution Marketing

Distribution Marketing

4 Basic Principles to Get Pricing for Profit Right

Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
  • Al Bates
  • June 1, 2023
What Distributors Can Learn from Netflix’s Big Bet
Distribution Sales Strategy

What Distributors Can Learn from Netflix’s Big Bet

Distributors can learn from the evolution of the technology-powered online movie distributor.
  • Benj Cohen
  • May 2, 2023
Distribution Sales Strategy

How AI Can Support a Greater Customer Experience – and Drive Greater Margins

Offer better service and a more consultative experience with the help of AI.
  • Benj Cohen
  • April 3, 2023
losing customers
Distribution Marketing

How Many Customers Did You Lose Last Year?

The cost of losing customers goes beyond just the lost revenue.
  • Mark Peck
  • March 2, 2023
3 Principles to Move Customers in the Right Direction
Distribution Sales Strategy

The Psychology of Choice: 3 Principles to Move Customers in the Right Direction

Behavioral economics is the key to selling better, marketing with more intent and persuading others.
  • Lincoln Smith
  • March 1, 2023
ROI Customer Experience
Distribution Marketing

How a Measured Approach to Customer Experience Can Drive Real ROI for Your Company

Companies that focus on Customer Experience often outperform those that do not.
  • Brian Hopkins
  • February 17, 2023
Secrets to Driving Growth
Distribution Marketing

The Secret to Driving Growth: Understanding Your Customers Better

Get a picture of what the customer cares about before you start making changes.
  • Distribution Strategy Group
  • January 24, 2023
Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors
Distribution Marketing

Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors

Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
  • Mark Peck
  • January 20, 2023
Launching New Products to Existing Accounts
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 2: Launching New Products to Existing Accounts

Improve Return on Time Invested by focusing on new products and new technologies.
  • Scott Benfield
  • December 15, 2022
Price Cutting
Distribution Marketing

Price Cutting: The Profit Implications of ‘Taking It to the Street’

Distributor- and supplier-driven price cutting is destructive to profit.
  • Al Bates
  • December 2, 2022
price increase
Distribution Marketing

5 Key Principles for Executing Your Next Price Increase

Here are five principles to keep in mind for your pricing strategy.
  • Pete Morelli
  • November 10, 2022
5 steps to rein in pricing
Distribution Sales Strategy

Stop Shaking Your Fist and Act: 5 Steps to Rein in Pricing

Here are five steps to take back control of your pricing.
  • Scott Sinning
  • November 7, 2022
Global Industrial
Distribution Marketing

How Global Industrial Uses Merchandising to Add Value and Solve Customer Problems

How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
  • Ian Heller
  • October 19, 2022
break down walls
Distribution Sales Strategy

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Going beyond the traditional approach and building an omnichannel experience.
  • Benj Cohen
  • October 4, 2022
Dead Skunk Pricing
Distribution Marketing

Distributors’ Dead Skunk Pricing: How to Avoid the Stink

7 examples of common dead-skunk pricing practices distributors need to let go of.
  • Scott Benfield
  • October 3, 2022
value management 3
Distribution Marketing

Value Management for Distributors, Part 3: The Role of the Value Manager

Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
  • Scott Benfield
  • September 19, 2022
value management 2
Distribution Marketing

Value Management for Distributors, Part 2: The Lifecycle of a Service

Services go through predictable stages and become mature, price-sensitive and commoditized.
  • Scott Benfield
  • September 1, 2022
news distribution
Digital Strategy

Product Content Syndication: A Tutorial

Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
  • Fabien Legouic
  • August 26, 2022
Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022

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Join us on Oct 8, 2025, 9 PT/12 ET as we gain insight into how artificial intelligence agents are set to reshape the way
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AI News and Gurus: The Show for Intelligent Distributors

Join us on Tuesday, Oct 14, 2025 at 9 PT/12 ET for our newest session of AI News and Gurus: The Show for Intelligent
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State of eCommerce

Join us on Oct 22, 2025 at 9PT/12ET for the latest findings from our comprehensive research on the state of eCommerce in distribution.
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  • Upcoming Program

How Distributors are Driving Productivity with Process Automation

Join us on Oct 29, 2025 at 9PT/12ET as top distribution leaders share actionable ideas on productivity through automation.
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Distribution Marketing

4 Basic Principles to Get Pricing for Profit Right

Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
  • Al Bates
  • June 1, 2023
What Distributors Can Learn from Netflix’s Big Bet
Distribution Sales Strategy

What Distributors Can Learn from Netflix’s Big Bet

Distributors can learn from the evolution of the technology-powered online movie distributor.
  • Benj Cohen
  • May 2, 2023
Distribution Sales Strategy

How AI Can Support a Greater Customer Experience – and Drive Greater Margins

Offer better service and a more consultative experience with the help of AI.
  • Benj Cohen
  • April 3, 2023
losing customers
Distribution Marketing

How Many Customers Did You Lose Last Year?

The cost of losing customers goes beyond just the lost revenue.
  • Mark Peck
  • March 2, 2023
3 Principles to Move Customers in the Right Direction
Distribution Sales Strategy

The Psychology of Choice: 3 Principles to Move Customers in the Right Direction

Behavioral economics is the key to selling better, marketing with more intent and persuading others.
  • Lincoln Smith
  • March 1, 2023
ROI Customer Experience
Distribution Marketing

How a Measured Approach to Customer Experience Can Drive Real ROI for Your Company

Companies that focus on Customer Experience often outperform those that do not.
  • Brian Hopkins
  • February 17, 2023
Secrets to Driving Growth
Distribution Marketing

The Secret to Driving Growth: Understanding Your Customers Better

Get a picture of what the customer cares about before you start making changes.
  • Distribution Strategy Group
  • January 24, 2023
Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors
Distribution Marketing

Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors

Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
  • Mark Peck
  • January 20, 2023
Launching New Products to Existing Accounts
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 2: Launching New Products to Existing Accounts

Improve Return on Time Invested by focusing on new products and new technologies.
  • Scott Benfield
  • December 15, 2022
Price Cutting
Distribution Marketing

Price Cutting: The Profit Implications of ‘Taking It to the Street’

Distributor- and supplier-driven price cutting is destructive to profit.
  • Al Bates
  • December 2, 2022
price increase
Distribution Marketing

5 Key Principles for Executing Your Next Price Increase

Here are five principles to keep in mind for your pricing strategy.
  • Pete Morelli
  • November 10, 2022
5 steps to rein in pricing
Distribution Sales Strategy

Stop Shaking Your Fist and Act: 5 Steps to Rein in Pricing

Here are five steps to take back control of your pricing.
  • Scott Sinning
  • November 7, 2022
Global Industrial
Distribution Marketing

How Global Industrial Uses Merchandising to Add Value and Solve Customer Problems

How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
  • Ian Heller
  • October 19, 2022
break down walls
Distribution Sales Strategy

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Going beyond the traditional approach and building an omnichannel experience.
  • Benj Cohen
  • October 4, 2022
Dead Skunk Pricing
Distribution Marketing

Distributors’ Dead Skunk Pricing: How to Avoid the Stink

7 examples of common dead-skunk pricing practices distributors need to let go of.
  • Scott Benfield
  • October 3, 2022
value management 3
Distribution Marketing

Value Management for Distributors, Part 3: The Role of the Value Manager

Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
  • Scott Benfield
  • September 19, 2022
value management 2
Distribution Marketing

Value Management for Distributors, Part 2: The Lifecycle of a Service

Services go through predictable stages and become mature, price-sensitive and commoditized.
  • Scott Benfield
  • September 1, 2022
news distribution
Digital Strategy

Product Content Syndication: A Tutorial

Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
  • Fabien Legouic
  • August 26, 2022
Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022

Recent Reports

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

Report: State of Distributor Pricing and Costing

The State of Customer Experience in Distribution

Distribution Marketing

4 Basic Principles to Get Pricing for Profit Right

Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
  • Al Bates
  • June 1, 2023
What Distributors Can Learn from Netflix’s Big Bet
Distribution Sales Strategy

What Distributors Can Learn from Netflix’s Big Bet

Distributors can learn from the evolution of the technology-powered online movie distributor.
  • Benj Cohen
  • May 2, 2023
Distribution Sales Strategy

How AI Can Support a Greater Customer Experience – and Drive Greater Margins

Offer better service and a more consultative experience with the help of AI.
  • Benj Cohen
  • April 3, 2023
losing customers
Distribution Marketing

How Many Customers Did You Lose Last Year?

The cost of losing customers goes beyond just the lost revenue.
  • Mark Peck
  • March 2, 2023
3 Principles to Move Customers in the Right Direction
Distribution Sales Strategy

The Psychology of Choice: 3 Principles to Move Customers in the Right Direction

Behavioral economics is the key to selling better, marketing with more intent and persuading others.
  • Lincoln Smith
  • March 1, 2023
ROI Customer Experience
Distribution Marketing

How a Measured Approach to Customer Experience Can Drive Real ROI for Your Company

Companies that focus on Customer Experience often outperform those that do not.
  • Brian Hopkins
  • February 17, 2023
Secrets to Driving Growth
Distribution Marketing

The Secret to Driving Growth: Understanding Your Customers Better

Get a picture of what the customer cares about before you start making changes.
  • Distribution Strategy Group
  • January 24, 2023
Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors
Distribution Marketing

Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors

Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
  • Mark Peck
  • January 20, 2023
Launching New Products to Existing Accounts
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 2: Launching New Products to Existing Accounts

Improve Return on Time Invested by focusing on new products and new technologies.
  • Scott Benfield
  • December 15, 2022
Price Cutting
Distribution Marketing

Price Cutting: The Profit Implications of ‘Taking It to the Street’

Distributor- and supplier-driven price cutting is destructive to profit.
  • Al Bates
  • December 2, 2022
price increase
Distribution Marketing

5 Key Principles for Executing Your Next Price Increase

Here are five principles to keep in mind for your pricing strategy.
  • Pete Morelli
  • November 10, 2022
5 steps to rein in pricing
Distribution Sales Strategy

Stop Shaking Your Fist and Act: 5 Steps to Rein in Pricing

Here are five steps to take back control of your pricing.
  • Scott Sinning
  • November 7, 2022
Global Industrial
Distribution Marketing

How Global Industrial Uses Merchandising to Add Value and Solve Customer Problems

How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
  • Ian Heller
  • October 19, 2022
break down walls
Distribution Sales Strategy

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Going beyond the traditional approach and building an omnichannel experience.
  • Benj Cohen
  • October 4, 2022
Dead Skunk Pricing
Distribution Marketing

Distributors’ Dead Skunk Pricing: How to Avoid the Stink

7 examples of common dead-skunk pricing practices distributors need to let go of.
  • Scott Benfield
  • October 3, 2022
value management 3
Distribution Marketing

Value Management for Distributors, Part 3: The Role of the Value Manager

Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
  • Scott Benfield
  • September 19, 2022
value management 2
Distribution Marketing

Value Management for Distributors, Part 2: The Lifecycle of a Service

Services go through predictable stages and become mature, price-sensitive and commoditized.
  • Scott Benfield
  • September 1, 2022
news distribution
Digital Strategy

Product Content Syndication: A Tutorial

Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
  • Fabien Legouic
  • August 26, 2022
Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022
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