Offer better service and a more consultative experience with the help of AI.
Distribution Marketing
The cost of losing customers goes beyond just the lost revenue.
Behavioral economics is the key to selling better, marketing with more intent and persuading others.
Companies that focus on Customer Experience often outperform those that do not.
Get a picture of what the customer cares about before you start making changes.
Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
Improve Return on Time Invested by focusing on new products and new technologies.
Distributor- and supplier-driven price cutting is destructive to profit.
Here are five principles to keep in mind for your pricing strategy.
Here are five steps to take back control of your pricing.
How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
Going beyond the traditional approach and building an omnichannel experience.
7 examples of common dead-skunk pricing practices distributors need to let go of.
Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
Services go through predictable stages and become mature, price-sensitive and commoditized.
Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
Value can be defined, marketed and delivered in such a way that it improves profitability.
Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
Determining what your customers want is the foundation for an extraordinary customer experience.
Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
Upcoming Programs
Join us on June 4, 9 PT/12 ET, as we delve into strategies for leveraging these platforms to boost sales and stay competitive.
Join us on Thursday, June 5, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Join us on June 11, 2025 at 9 PT / 12 ET as we delve into the current state of distributor pricing and costing
Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Offer better service and a more consultative experience with the help of AI.
The cost of losing customers goes beyond just the lost revenue.
Behavioral economics is the key to selling better, marketing with more intent and persuading others.
Companies that focus on Customer Experience often outperform those that do not.
Get a picture of what the customer cares about before you start making changes.
Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
Improve Return on Time Invested by focusing on new products and new technologies.
Distributor- and supplier-driven price cutting is destructive to profit.
Here are five principles to keep in mind for your pricing strategy.
Here are five steps to take back control of your pricing.
How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
Going beyond the traditional approach and building an omnichannel experience.
7 examples of common dead-skunk pricing practices distributors need to let go of.
Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
Services go through predictable stages and become mature, price-sensitive and commoditized.
Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
Value can be defined, marketed and delivered in such a way that it improves profitability.
Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
Determining what your customers want is the foundation for an extraordinary customer experience.
Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
Recent Reports
Offer better service and a more consultative experience with the help of AI.
The cost of losing customers goes beyond just the lost revenue.
Behavioral economics is the key to selling better, marketing with more intent and persuading others.
Companies that focus on Customer Experience often outperform those that do not.
Get a picture of what the customer cares about before you start making changes.
Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
Improve Return on Time Invested by focusing on new products and new technologies.
Distributor- and supplier-driven price cutting is destructive to profit.
Here are five principles to keep in mind for your pricing strategy.
Here are five steps to take back control of your pricing.
How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
Going beyond the traditional approach and building an omnichannel experience.
7 examples of common dead-skunk pricing practices distributors need to let go of.
Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
Services go through predictable stages and become mature, price-sensitive and commoditized.
Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
Value can be defined, marketed and delivered in such a way that it improves profitability.
Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
Determining what your customers want is the foundation for an extraordinary customer experience.
Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.