Sales organizations are notorious for promoting top performers into management roles without adequate preparation.
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The most successful implementations start with clear process mapping, identifying the highest-impact automation opportunities first.
Parspec expects both the distributor and contractor tools to be commercially available by the end of 2025. Pilot programs are currently underway.
Upcoming Programs
Join us on July 16, 9 PT/12 ET, as we discuss how to turn technology strategies into tangible outcomes.
Join us on July 23, 9 PT/12 ET, as we discuss how companies are building more resilient, agile supply chains.
Join us on July 30, 2025 at 9PT/12ET as we delve into the state of distributor sales to enhance your customer experience.
Frontline leadership isn’t about reports and titles. It’s about earning trust, solving real problems, and keeping the operation moving day in and day out.
Today’s profit leaders aren’t necessarily the biggest players, they’re the swiftest.
Analysts say distributors remain attractive to investors in volatile periods because of their flexibility and early economic recoveries.
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Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
This is a sample intro paragraph and can be used to introduce readers to your article. This is an example of a WordPress post,
In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
About 90% of respondents in our annual State of Distributor Marketing survey with Modern Distribution Management think they are delivering more value than their
There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
Your top 10% of customers are covered by field sales. How are you reaching the other 90%? The very largest of a distributor’s accounts
E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has
A value proposition tells customers who the company is and why they should do business with them. It is built on what a company
Given the presence of global players and digital disrupters with extensive multichannel reach and marketing capabilities, mid-market distributors have to think differently.
Most distributor inside salespeople are actually playing the roles of customer service reps and don’t have the skillset for a more proactive role. As
Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online
Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like
We’ve seen a strong correlation between companies that are high-performance marketers and those who target their marketing efforts to roles or personas within their
An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the
The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions.
Adjusting their marketing strategy and tactics in response to a generational shift in which millennials are already the largest age segment in the workforce
Because the IDEA Connector dramatically lowers ordering costs, the cost savings fall to the bottom line and directly increase profits. With manufacturers and distributors
To set themselves apart, distributors need a strong value proposition. It’s not just about pretty words on a website. A strong value proposition can
Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become
What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s