The first 75 registrants will receive access to a complimentary pre-conference strategy briefing led by Distribution Strategy Group’s research team.
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AI has all the information. Your veterans have all the context.
Winning the complex sale isn’t about heroics—it’s about a system that works across the entire sales cycle.
Upcoming Programs
Join us on Feb 3, 2026 at 9PT/12ET to learn how distributors can close the skills gap and turn AI pilots into real business
Join us on Feb 4, 2026, 9PT/12ET to explore the forces shaping wholesale distribution, from M&A and tech to strategy and leadership.
AI can eliminate employees’ tedious tasks, allowing more time for important work. AI should be a boon to employees, not a threat.
AI isn’t a productivity tool. It’s a platform shift.
Google’s message is clear: AI is no longer confined to search boxes and chat interfaces. It is moving directly into commerce.
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
The U.S. economy is quickly bouncing back from COVID. The supply chain is slowly correcting itself, and distributors will see a lot of growth
Ian Heller and Jonathan Bein talked about recent distribution deals, synergies between the businesses, and their predictions for the rest of 2022.
Factrees wants to change channel dynamics for the better. I recently spoke with Williams, who has deep experience in B2B and B2C ecommerce, about
Get the results of our exclusive 12th-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of
Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
You’ll hear why distributors often fail at marketing — and how you can succeed in this episode of The Wholesale Change Show.
Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
Two major deals at the end of 2021 ensured the year would end with a bang. Lawson Products, Gexpro Services and Test Equity joined
Mark Dancer shares how he thinks B2B innovators can reimagine physical stores and other real-world spaces to create new value for customers and open
Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
Businesses must have clear expectations of this role if they want to maximize growth opportunities. Here are three inside sales models that are working
For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
Jennifer Murphy, President of NetPlus Alliance, joined us for a recent Wholesale Change episode to talk about the benefits of the buying group and
Marketplaces have moved that endless assortment right in front of the customer. This has changed the dynamics for distributors and even more for master
Learn about growth options for master distributors, including how they might work with certain marketplaces.
Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
Our Wholesale Change hosts and Tisdale discuss ADI’s remarkable journey.
Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
art of our Reinvention of Distributor Sales and Service series you’ll learn best practices in implementing a new model for engaging with your customers.
Marketplaces represent an existential challenge for master distributors.
Helgi Leja, of Distribution Performance Solutions, and Bruce Strahan, of Argon & Co., talk about managing through a supply chain crisis like the one
Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
This is the second of three webinars on the Reinvention of Distributor Sales and Service. You’ll learn the value of and process for creating
What keeps Jennifer Murphy, President of NetPlus Alliance, up at night in a time of consolidation and disruption? The independent distributor’s relevance.
With his team, managing director Chuck Cohen has put his money where his mouth is by changing every foundational IT system at Benco Dental,
We recommend distributors focus on getting their core technology stacks right so they provide solid foundations for adding on enhanced and emerging components.
In this webinar you’ll learn how to build the right customer experience to compete effectively in the future.