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Google 2025 AI Business Trends
distribution
Google’s AI Trends Report – What It Means For Distributors  Google’s latest AI trends report identifies five forces reshaping business in 2025. For wholesale distributors, these aren’t just tech industry abstractions—they’re competitive realities
  • Josh Palubicki
  • November 25, 2025
AI in Distribution

Why Your AI Pilots Keep Failing (And Why That’s Actually Fine) 

Expect most pilots to fail. Plan for it. Budget for it.
  • Brian Hopkins
  • November 24, 2025
AI in Distribution

Proton.ai, Revenue Optics Partner to Update Distributors’ Inside Sales Model

Both companies are expanding to support additional customers.
  • Distribution Strategy Group
  • November 23, 2025

Upcoming Programs

  • Upcoming Program

AI News and Gurus: Strategic Insights Lead From Google

Join us on Dec 2, 2025 9PT/12ET as we explore AI and the B2B landscape with Patricia Velázquez, Strategic Insights Lead from Google.
Register Now
  • Upcoming Program

Breakthroughs in Warehouse and Logistics Technology

Join us on Dec. 3, 2025 at 9PT/12ET to discover how breakthroughs in warehouse and logistics technology are transforming supply chains and operations.
Register Now
  • Upcoming Program

How Midsize Distributors Leverage Technology to Compete

Join us on Dec 10, 2025 at 9PT/12ET to learn how midsize distributors modernize systems and use AI to boost efficiency, and growth.
Register Now
  • Upcoming Program

AI for Distributors: 2025 Review and 2026 Preview

Join us on Dec 17, 2025 at 9PT/12ET to explore Real Use Cases and What’s Coming Next for AI in distribution.
Register Now
AI in Distribution

Applied AI for Distributors 2026: Why You Can’t Afford to Sit Out

Attend the only event on real-world AI execution in distribution.
  • Distribution Strategy Group
  • November 20, 2025
AI in Distribution

AI Capex Surge Signals a New Operating Reality for Distributors

Procurement budgets are tightening as organizations redirect capital toward AI infrastructure.
  • Mark Brohan
  • November 19, 2025
news home depot
AI in Distribution

Home Depot Highlights New AI Blueprint Takeoff Tool as Housing Weakens

Home Depot is accelerating its tech investments in the Pro segment, highlighted by a new AI-powered material estimation tool.
  • Mark Brohan
  • November 18, 2025

Recent Reports

State of eCommerce

Navigating Distribution’s New Landscape in 2025

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

one size does not fit all
Distribution Sales Strategy

One Size Does Not Fit All: Stop Force-Fitting Sales Model, Process & Methodology

Mike Kunkle shares why one size does not fit all distributors.
  • Mike Kunkle
  • October 13, 2022
3 Rules for Building a Successful Distributor Marketplace
Marketplaces

3 Rules for Building a Successful Distributor Marketplace

It’s important to follow best practices when building a distributor marketplace.
  • Ryan Lee
  • October 10, 2022
break down walls
Distribution Sales Strategy

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Going beyond the traditional approach and building an omnichannel experience.
  • Benj Cohen
  • October 4, 2022
Dead Skunk Pricing
Distribution Marketing

Distributors’ Dead Skunk Pricing: How to Avoid the Stink

7 examples of common dead-skunk pricing practices distributors need to let go of.
  • Scott Benfield
  • October 3, 2022
News Grainger
Distribution Industry Analysis

The 5 Growth Engines of Grainger’s High-Touch Solutions Division

A look at Grainger’s 5 growth engines and how the distributor plans to use them to drive growth.
  • Ian Heller
  • October 3, 2022
Who Sells What to Whom and How
Distribution Sales Strategy

The Surprising Power of Understanding ‘Who Sells What to Whom and How’

When you understand this, you can foster alignment, communicate effectively and improve customer experience.
  • Mike Kunkle
  • September 28, 2022
DD ep 2 Q&A
Distribution Industry Analysis

Commodity Prices: A Softening – But By How Much … and For How Long? (The Discerning Distributor: Episode 2)

Get expert context on the commodity market conditions, other input prices and what the latest developments mean for your business.
  • Alex Chausovsky
  • September 27, 2022
cyber security
Distribution Technology

Cybercrime Hits Distribution: How to Protect Your Business’s Sensitive Data

Hacking and cybercrime is a growing concern for distributors. Learn more about who is at risk and how you can keep your business safe.
  • Erika Torres
  • September 20, 2022
bridging the gap
Distribution Technology

Bridging the Gap: The Innovators Summit

Attend the wholesale distribution industry’s first matchmaking event for distribution executives on Nov. 2-4, 2022, to meet tech founders from B2B’s most exciting innovators.
  • Alex Moazed
  • September 19, 2022
bridge
Operations

How Specialty Building Products is Building a Bridge Between Generations

Learn about SBP’s philosophy that happy, purpose-driven employees are the foundation of company success.
  • Ian Heller
  • September 19, 2022
value management 3
Distribution Marketing

Value Management for Distributors, Part 3: The Role of the Value Manager

Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
  • Scott Benfield
  • September 19, 2022
top down
Strategy

Why “Top Down” No Longer Works in a Post-Pandemic World

Hierarchy? Command and control? Short-term thinking? Money as the only motivator? Those no longer create the results they once did.
  • Dirk Beveridge
  • September 14, 2022
inflation
Distribution Industry Analysis

Inflation: What’s Coming – and How Distributors Can Manage It (The Discerning Distributor: Episode 1)

We dig into inflation, interest rates and what distributors can expect in the face of a potential economic slowdown.
  • Alex Chausovsky
  • September 13, 2022
sales management
Distribution Sales Strategy

How a Sales Management Operating System Can Transform Your Results

When implemented well, an SMoS can radically improve sales force performance.
  • Mike Kunkle
  • September 8, 2022
value management 2
Distribution Marketing

Value Management for Distributors, Part 2: The Lifecycle of a Service

Services go through predictable stages and become mature, price-sensitive and commoditized.
  • Scott Benfield
  • September 1, 2022
news distribution
Digital Strategy

Product Content Syndication: A Tutorial

Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
  • Fabien Legouic
  • August 26, 2022
megaphones
Distribution Sales Strategy

Your Sales Managers Think They’re Coaching, But They’re Probably Not

Sales coaching is the most powerful tool for improving employee performance and company results. 
  • Mike Kunkle
  • August 22, 2022
A conversation with NAW
Distribution Industry Analysis

How NAW is Promoting Cooperation in Uncertain Times

Hoplin shares distributors’ key concerns and how NAW is working to support distributors.
  • Ian Heller
  • August 22, 2022
building bridges
Wholesale Change Show

Wholesale Change: Building a Bridge Between Generations, featuring Jeff McLendon (August 17, 2022)

We talked with Jeff McLendon on bridging the generational gap in the workplace.
  • Ian Heller
  • August 17, 2022
Alex Moazed Q&A
Marketplaces

The B2B Marketplace Threat Is Coming from All Sides: What Distributors Need to Do Next

How can distributors differentiate amid stiffening competition from B2B marketplaces?
  • Ian Heller
  • August 17, 2022
Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
mike kunkle 2
Distribution Sales Strategy

How Do B2B Sellers Need to Adapt to Modern Buyers?

One of enablement’s key responsibilities is preparing and supporting your sellers to go to market.
  • Mike Kunkle
  • August 1, 2022
MSC Industrial’s Reimagined Value Proposition for a Digital World
Distribution Technology

MSC Industrial Supply’s ‘Next Chapter’

MSC Industrial Supply shares how they are redefining the way they support their customers.
  • Ian Heller
  • July 25, 2022
Distribution Industry Analysis

USESI CEO on How Improving Culture Drives Greater Profitability

Randy Eddy sat down with us to talk about why culture is so important and how to measure it.
  • Ian Heller
  • July 25, 2022
Forest with mountains and partly-cloudy sky in background
Distribution Industry Analysis

Annual Conference for Canadian Institute for Plumbing & Heating: Aligned, Collaborative and Value-Added

Everything about the event was first rate – from the destination to the food to the quality and productivity of the meetings.
  • Ian Heller
  • July 13, 2022
Are Distributors Experiencing Pandemic Myopia?
Distribution Industry Analysis

Are Distributors Experiencing Pandemic Myopia?

Are some distributors lulled by a false sense of security post-pandemic?
  • Dirk Beveridge
  • July 12, 2022
What the Heck is Sales Enablement & How Can It Help My Company?
Distribution Sales Strategy

What the Heck is Sales Enablement & How Can It Help My Company?

The goal of enablement is to support sellers and as a result, improve sales performance.
  • Mike Kunkle
  • July 12, 2022
winsupply
Distribution Sales Strategy

How Winsupply’s Entrepreneurial Model Drives Success

Monte Salsman, president of the Winsupply Acquisitions Group, joined us on a recent episode of the Wholesale Change show to talk about the company’s
  • Ian Heller
  • July 7, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022
5 ways to uncover
Strategy

5 Ways to Uncover What Your Customers Really Want

Determining what your customers want is the foundation for an extraordinary customer experience.
  • Dean Mueller
  • June 29, 2022
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