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Distribution Sales Strategy

The Sales Rep Reimagined: Tech-Enabled Selling in 2025

Distributors that are winning in 2025 are the ones rewiring their sales model.
  • Brian Hopkins
  • August 5, 2025
Operations

Critical Skills for Front-Line Leaders, Part 3: Effective Communication

The best leaders don’t just talk. They listen. They translate. They show up. And they speak in a way that moves people forward.
  • Will Quinn
  • August 1, 2025
Distribution Technology

Voice Picking Technology: Tech That Boosts Margins and Worker Morale

Known as “pick-by-voice,” this system guides workers through their tasks using voice commands and barcode scan validation, creating a streamlined, hands-free workflow.
  • Patrick Hanrahan
  • August 1, 2025

Upcoming Programs

  • Upcoming Program

Creating Clean and Accurate Product and Customer Data

Join us on Aug. 13, 9 PT/12 ET, as we discuss tackling the data challenge with technology leaders.
Register Now
  • Upcoming Program

Elevating the B2B Customer Experience

Join us on Aug 20, 2025 at 9PT/12ET as we delve into ways to transform your customer experience strategy.
Register Now
  • Upcoming Program

Economic Crossroads: Forecasts and M&A Trends Shaping Distribution

Join us on Aug 28, 2025 at 9PT/12ET as we navigate both economic forecasts and M&A trends with Economist Alex Chausovsky.
Register Now
  • Upcoming Program

The Sales Rep’s AI Playbook: What’s Working in Distribution Today

Join us on Sept 17, 2025 at 9PT/12ET as we delve into what real AI adoption looks like in the field today and how
Register Now
Innovation

Reclaiming Time: Automating Accounts Receivable & Payables

AR/AP automation represents one of the fastest, most measurable wins in the automation journey.
  • Brian Hopkins
  • July 29, 2025
Distribution Sales Strategy

Distributor CEOs: Your Company Could Be Doing SO Much Better!

The most effective sales organizations have clear sales methodologies in place.
  • Mike Kunkle
  • July 25, 2025
Distribution Industry Analysis

How Distributors Are Solving Supply Chain Challenges

Distribution continues to navigate complex supply chain disruptions.
  • Distribution Strategy Group
  • July 24, 2025

Recent Reports

Transforming Wholesale Distribution with AI

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

shopping basket on top of laptop represented digitally
Wholesale Change Show

Wholesale Change: How Distributors Win with Third-Party Marketplaces, Feat. Kevin Weadick, President of Zoro US (March 2, 2022)

In this episode Zoro President Kevin Weadick joined hosts Ian Heller and Jonathan Bein for a discussion on the role third-party marketplaces can play
  • Ian Heller
  • March 2, 2022
Digital Doom Loop
Digital Strategy

Distributors’ Digital Doom Loop 

Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why
  • Ian Heller
  • March 1, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
Core & Main Acquires Earthsavers Erosion Control
Wholesale Change Show

Wholesale Change: 2022 M&A in Distribution – Trends and Best Practices (February 16, 2022)

On this episode we have an entertaining and informative discussion with Brent Grover about trends and best practices in M&A in the distribution industry.
  • Ian Heller
  • February 16, 2022
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022
Path Amid the Chaos
Digital Strategy

Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO 

Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
  • Ian Heller
  • February 15, 2022
economist presentation
Distribution Industry Analysis

ITR Economics Forecasts Growth Through 2025; Labor Shortage to Ease in 2024 

The U.S. economy is quickly bouncing back from COVID. The supply chain is slowly correcting itself, and distributors will see a lot of growth
  • Ian Heller
  • February 14, 2022
Behind the Deals
Distribution Industry Analysis

Behind the Deals: Lawson Products-Test Equity-Gexpro Services; Motion-Kaman; and White Cap-Ram Tool

Ian Heller and Jonathan Bein talked about recent distribution deals, synergies between the businesses, and their predictions for the rest of 2022.
  • Ian Heller
  • February 9, 2022
Facetree
Distribution Industry Analysis

‘Sourcing Simplified’: Factrees Aims to Change How B2B Channel Connections Are Made 

Factrees wants to change channel dynamics for the better. I recently spoke with Williams, who has deep experience in B2B and B2C ecommerce, about
  • Ian Heller
  • February 8, 2022
shopping cart on top of digital devices, phone, tablet, laptop
B2B eCommerce

Webinar: The 2022 State of eCommerce in Distribution, Part 1 (February 2, 2022)

Get the results of our exclusive 12th-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of
  • Dean Mueller
  • February 4, 2022
sign that says: Yes we're open
Digital Strategy

How Distributors Can Keep the Branch Alive in a Digital World 

Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
  • Jonathan Bein
  • February 2, 2022
Person who painted themselves into a corner
Wholesale Change Show

Wholesale Change: The 5 Biggest Distributor Marketing Mistakes (February 1, 2022)

You’ll hear why distributors often fail at marketing — and how you can succeed in this episode of The Wholesale Change Show.
  • Ian Heller
  • February 2, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
People putting puzzle pieces together
Wholesale Change Show

Wholesale Change: What’s Coming for Distribution M&A in 2022? (January 19, 2022)

Two major deals at the end of 2021 ensured the year would end with a bang. Lawson Products, Gexpro Services and Test Equity joined
  • Ian Heller
  • January 19, 2022
sign that says: Yes we're open
Wholesale Change Show

Wholesale Change: How Distributors Can Innovate the Physical Store (January 12, 2022)

Mark Dancer shares how he thinks B2B innovators can reimagine physical stores and other real-world spaces to create new value for customers and open
  • Ian Heller
  • January 12, 2022
The 4 Symptoms of Bad CRM
Digital Strategy

The 4 Symptoms of Bad CRM

Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
  • Benj Cohen
  • January 12, 2022
3 Inside Sales Models That Sell
Inside Sales Strategy

3 Inside Sales Models That Sell

Businesses must have clear expectations of this role if they want to maximize growth opportunities. Here are three inside sales models that are working
  • Mark Peck
  • January 11, 2022
hand interacting with digital interface
Digital Strategy

ADI’s Digital Transformation Goes Beyond the Technology

For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
  • Jonathan Bein
  • January 5, 2022
How NetPlus Alliance is Helping Distributors Stay Relevant in a Time of Disruption
Distribution Industry Analysis

How NetPlus Alliance is Helping Distributors Stay Relevant in a Time of Disruption

Jennifer Murphy, President of NetPlus Alliance, joined us for a recent Wholesale Change episode to talk about the benefits of the buying group and
  • Jonathan Bein
  • December 20, 2021
busy warehouse
Wholesale Change Show

Wholesale Change: From Master Distributors to Marketplaces (December 15, 2021)

Marketplaces have moved that endless assortment right in front of the customer. This has changed the dynamics for distributors and even more for master
  • Ian Heller
  • December 15, 2021
From Master Distributors to Marketplaces Part 3
Distribution Industry Analysis

From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services

Learn about growth options for master distributors, including how they might work with certain marketplaces.
  • Ian Heller
  • December 14, 2021
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
hand interacting with digital interface
Wholesale Change Show

Wholesale Change: ADI’s Digital Transformation (December 8, 2021)

Our Wholesale Change hosts and Tisdale discuss ADI’s remarkable journey.
  • Ian Heller
  • December 8, 2021
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
hand holding tablet with other hand manipulating holographic data over it
Distribution Sales Strategy

Webinar: A New Sales Model for Distributors

art of our Reinvention of Distributor Sales and Service series you’ll learn best practices in implementing a new model for engaging with your customers.
  • Dean Mueller
  • December 1, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
What’s Driving the Supply Chain Crisis, and How Distributors Can Navigate It
Distribution Industry Analysis

What’s Driving the Supply Chain Crisis, and How Distributors Can Navigate It

Helgi Leja, of Distribution Performance Solutions, and Bruce Strahan, of Argon & Co., talk about managing through a supply chain crisis like the one
  • Jonathan Bein
  • November 23, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
people putting gears together
Distribution Sales Strategy

Webinar: The Reinvention of Distributor Sales & Service

This is the second of three webinars on the Reinvention of Distributor Sales and Service. You’ll learn the value of and process for creating
  • Dean Mueller
  • November 17, 2021
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