Experts say there’s a disconnect between sentiment and the hard data.
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Companies that fail to embrace AI as a strategic imperative now risk falling behind.
Distributors share how they’re responding to the uncertainty.
Upcoming Programs
Join us on Thursday, May 1, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
This webinar features renowned economist Alex Chausovsky, who brings his expertise in economic forecasting and industrial markets to help you navigate these complex waters.
Join us on May 7, 2025 at 9PT/12ET as we delve into the current state of CRM and sales analytics in the distribution sector.
Join us on May 15, 2025, at 9 PT / 12 ET to discover how modern ecommerce platforms enable seamless integration, personalized customer experiences.
Distributors should look to develop their own AI solutions.
AI tools can level the playing field for smaller distributors.
Gen X transitioned the business world into the digital era.
Recent Reports
Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
In the wake of COVID-19, there has been plenty of speculation about the role of distribution associations and how they must adapt to disruption,
Hosts Ian Heller and Jonathan Bein welcome Peter to the Wholesale Change show to provide his novel perspective on running a distribution company today.
Despite early failure rates, B2B marketplaces mounted a major comeback and are rapidly outgrowing company-specific websites in many industries.
In this free whitepaper, we outline how distributors can build a more consultative and adaptive sales force to differentiate in 2021 and beyond.
In this webinar we take a look at the results of the 2021 State of Sales in Distribution survey.
Measuring profitability by enterprise gross margin is a sledgehammer approach to a problem requiring nuance and precision.
In this episode, DeCata joined Wholesale Change hosts Ian Heller and Jonathan Bein to talk about how Lawson Products is differentiating in today’s market
With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.
Co-ops and marketing groups like IMARK Group play a big role in helping independent distributors compete in today’s fast-changing market.
Ian Heller and Jonathan Bein go beyond the numbers for Office Depot (ODP), Watsco, Henry Schein, The Home Depot and Genuine Parts Co/Motion Industries
In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
Learn the secrets to successful strategic pricing implementation and get the results you need with buy-in from your entire team.
Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in
In this webinar, Part 2 in a series, Distribution Strategy Group’s experts provide a playbook on what to do in response to our survey
In this episode, Ed Gerber, CEO of the Industrial Supply Association and distribution industry veteran, joined Distribution Strategy Group’s Ian Heller and Jonathan Bein
Distributors who regularly solicit their customers’ input via customer surveys gain important insights for decision-making.
Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
Johnstone Supply saw its largest sales month in company history in June 2020 after responding to the pandemic with innovations at a local level
The Wholesale Change hosts Ian Heller and Jonathan Bein dug into public distributors’ earnings reports from Amazon, Grainger, Applied Industrial and Avnet.
Marketers need to learn that when sales and marketing fight, sales wins. Even when they’re wrong.
Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
We had a frank conversation with Steve Ruane, Vice President of Marketing and Member Services for IMARK Electrical, about the role co-ops and marketing
We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic.
We had a lively discussion about trends in the multifamily market, as well as the recent Home Depot-HD Supply acquisition.
Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and
Without buy-in from your entire team – including that salesperson that complains the most – a strategic pricing project will, simply put, not yield