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Distribution Sales Strategy

The Sales Rep Reimagined: Tech-Enabled Selling in 2025

Distributors that are winning in 2025 are the ones rewiring their sales model.
  • Brian Hopkins
  • August 5, 2025
Operations

Critical Skills for Front-Line Leaders, Part 3: Effective Communication

The best leaders don’t just talk. They listen. They translate. They show up. And they speak in a way that moves people forward.
  • Will Quinn
  • August 1, 2025
Distribution Technology

Voice Picking Technology: Tech That Boosts Margins and Worker Morale

Known as “pick-by-voice,” this system guides workers through their tasks using voice commands and barcode scan validation, creating a streamlined, hands-free workflow.
  • Patrick Hanrahan
  • August 1, 2025

Upcoming Programs

  • Upcoming Program

Creating Clean and Accurate Product and Customer Data

Join us on Aug. 13, 9 PT/12 ET, as we discuss tackling the data challenge with technology leaders.
Register Now
  • Upcoming Program

Elevating the B2B Customer Experience

Join us on Aug 20, 2025 at 9PT/12ET as we delve into ways to transform your customer experience strategy.
Register Now
  • Upcoming Program

Economic Crossroads: Forecasts and M&A Trends Shaping Distribution

Join us on Aug 28, 2025 at 9PT/12ET as we navigate both economic forecasts and M&A trends with Economist Alex Chausovsky.
Register Now
  • Upcoming Program

The Sales Rep’s AI Playbook: What’s Working in Distribution Today

Join us on Sept 17, 2025 at 9PT/12ET as we delve into what real AI adoption looks like in the field today and how
Register Now
Innovation

Reclaiming Time: Automating Accounts Receivable & Payables

AR/AP automation represents one of the fastest, most measurable wins in the automation journey.
  • Brian Hopkins
  • July 29, 2025
Distribution Sales Strategy

Distributor CEOs: Your Company Could Be Doing SO Much Better!

The most effective sales organizations have clear sales methodologies in place.
  • Mike Kunkle
  • July 25, 2025
Distribution Industry Analysis

How Distributors Are Solving Supply Chain Challenges

Distribution continues to navigate complex supply chain disruptions.
  • Distribution Strategy Group
  • July 24, 2025

Recent Reports

Transforming Wholesale Distribution with AI

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps
Digital Strategy

When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps

Distributors must implement a state-of-the-art tech stack to preserve market share, according to Ian Heller in the NAW research report, “Strategic Change During Disruption:
  • Mark Heneine
  • July 6, 2021
dollar sign made out of code
Digital Strategy

Webinar: 10X Tech Stack: 3 Technologies That Supercharge Your Procurement-to-Payment Cycle

In this webinar, Jonathan Bein and Rob Kelley present technologies that dramatically shorten the time from procurement to payment while reducing errors, rework and
  • Robert Kelley
  • June 30, 2021
Why Frank Hurtte Believes Fee-Based Services Are Do-or-Die for Distributors
Distribution Marketing

Why Frank Hurtte Believes Fee-Based Services Are Do-or-Die for Distributors

In his book, The Distributor’s Fee Based Services Manifesto: Why You Need to Consider Charging for Your Services, distribution expert Frank Hurtte argues that distributors face a tough challenge. As market
  • Ian Heller
  • June 24, 2021
Wholesale Change: How Gustave Larson Helps Their Customers Succeed (June 23, 2021)
Wholesale Change Show

Wholesale Change: How Gustave Larson Helps Their Customers Succeed (June 23, 2021)

Andrew Larson talks about how Gustave Larson has evolved its sales force to make it as easy as possible for customers to interact with
  • Ian Heller
  • June 23, 2021
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
Will Amazon Survive the Wrath of Lina Khan?
Distribution Industry Analysis

Will Amazon Survive the Wrath of Khan?

Amazon critic Lina Khan, who has upended antitrust thinking, is the new FTC Chair.
  • Ian Heller
  • June 16, 2021
How to Select, Sell and Deliver the Right Value-Added Services for Your Business
Distribution Marketing

How to Select, Sell and Deliver the Right Value-Added Services for Your Business

It is increasingly important for distributors to add value and differentiate themselves from the competition. Peter Neuberger, CEO of United Performance Metals, shared with
  • Ian Heller
  • June 15, 2021
2021 State of Technology in Distribution: Automating the Customer Journey
Digital Strategy

2021 State of Technology in Distribution: Automating the Customer Journey

Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and
  • Robert Kelley
  • June 11, 2021
Wholesale Change: How Private Equity Leaders Evaluate Distributors (June 9, 2021)
Wholesale Change Show

Wholesale Change: How Private Equity Leaders Evaluate Distributors (June 9, 2021)

John Schweig, Chairman of the Board at BlackHawk Industrial and Operating Partner at private equity firm Snow Phipps, joined hosts Ian Heller and Jonathan
  • Ian Heller
  • June 9, 2021
It’s Not Your Grandfather’s Industry Anymore
Digital Strategy

It’s Not Your Grandfather’s Industry Anymore

This post previews some of the key findings in the first report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • June 4, 2021
hand interacting with digital interface
Digital Strategy

Webinar: State of Technology in Distribution

In this webinar our hosts discuss how and where distributors are automating the customer journey, from searching for the right product to the purchase
  • Robert Kelley
  • June 3, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
Wholesale Change: Distributors’ Quarterly Checkup: Notable Results, Surprises & Market Moves (May 26, 2021)
Wholesale Change Show

Wholesale Change: Distributors’ Quarterly Checkup: Notable Results, Surprises & Market Moves (May 26, 2021)

In our regular quarterly checkup, Wholesale Change hosts Ian Heller and Jonathan Bein dug into public distributors’ earnings reports from Home Depot, Fastenal, CDW,
  • Ian Heller
  • May 26, 2021
The Most Common Mistake Leaders Make in a New Job
Distribution Industry Analysis

The Most Common Mistake Leaders Make in a New Job

The paradox of leaders in new roles is that the lessons they learned in their last jobs are often irrelevant in their new jobs
  • Ian Heller
  • May 19, 2021
Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital
Distribution Sales Strategy

Differentiation by Design: Moving the Distribution Industry into 21st Century Goes Beyond Digital

Peter Jackson, CEO of Miller Industrial Supply, came up in the world of consumer marketing and design before breaking into industrial distribution when he
  • Ian Heller
  • May 17, 2021
Creating Value-Add in a Commoditized Industry
Wholesale Change Show

Wholesale Change: Creating Value-Add in a Commoditized Industry (May 12, 2021)

In this episode Peter Neuberger, President and CEO of United Performance Metals, joined Ian Heller and Jonathan Bein to talk about how the distributor
  • Ian Heller
  • May 12, 2021
5 Reasons Marketing Automation Fails (and How to Give It a Real Chance)
Digital Strategy

5 Reasons Marketing Automation Fails (and How to Give It a Real Chance)

When the ROI of marketing automation isn’t what you expect, don’t retreat to a basic email package. Before you go, get honest about whether
  • Debbie Paul
  • May 10, 2021
lightbulb
Digital Strategy

How Lawson Products Grew Its Enterprise Value by 10x: A Differentiation Case Study for Distributors

Mike DeCata, CEO and president of Lawson Products, loves the way distribution touches all of our lives, and it shows. His impressive career spans
  • Ian Heller
  • May 5, 2021
The Case for Marketing Automation
Digital Strategy

The Case for Marketing Automation in B2B

The scales have shifted. Buyers have evolved in the ways that they prefer to purchase. Technology, digital channels and non-stop connectivity continue to empower
  • Debbie Paul
  • May 3, 2021
The Distributor’s Fee-Based Services Imperative
Wholesale Change Show

Wholesale Change: The Distributor’s Fee-Based Services Imperative (April 28, 2021)

In this episode, Hurtte, of River Heights Consulting, joined Ian Heller and Jonathan Bein to talk about why, if distributors don’t have a plan
  • Ian Heller
  • April 28, 2021
sales person and worker shaking hands
Distribution Marketing

Webinar: State of Sales in Distribution: Part 2

In the second part of this two-part webinar series, Debbie Paul and Ian Heller discuss how to build a sales force that will differentiate
  • Debbie Paul
  • April 21, 2021
A Way Around Amazon: Portfolio Management for Distributors
Distribution Sales Strategy

Wholesale Change: A Way Around Amazon: Portfolio Management for Distributors (April 14, 2021)

Learn how distributors can analyze transactional and customer-provided data to generate industry-specific insights, develop robust benchmarks and tailor advice to match customer objectives.
  • Ian Heller
  • April 14, 2021
Why Distributors’ Customer Churn Management Efforts Aren’t Working
Distribution Marketing

Why Distributors’ Customer Churn Management Efforts Aren’t Working

Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
  • Benj Cohen
  • April 7, 2021
A growing group of people with one clear leader in front
Distribution Industry Analysis

Distribution, Disrupted: How Associations Can Lead During Uncertain Times

In the wake of COVID-19, there has been plenty of speculation about the role of distribution associations and how they must adapt to disruption,
  • Ian Heller
  • April 2, 2021
Person passing the baton
Wholesale Change Show

Wholesale Change: Breaking Tradition: A Fresh Take on a 100-Year-Old Business (March 31, 2021)

Hosts Ian Heller and Jonathan Bein welcome Peter to the Wholesale Change show to provide his novel perspective on running a distribution company today.
  • Ian Heller
  • April 1, 2021
Why B2B Marketplaces Are Booming Today
Digital Strategy

Why B2B Marketplaces Are Booming Today

Despite early failure rates, B2B marketplaces mounted a major comeback and are rapidly outgrowing company-specific websites in many industries.
  • Ian Heller
  • March 26, 2021
Business person shaking hands with a field worker
Digital Strategy

2021 State of Sales in Distribution: How Consultative Sales Will Differentiate Distributors in the Post-Pandemic Normal

In this free whitepaper, we outline how distributors can build a more consultative and adaptive sales force to differentiate in 2021 and beyond.
  • Debbie Paul
  • March 24, 2021
sales person shaking worker's hand
Distribution Marketing

Webinar: State of Sales in Distribution: Part 1

In this webinar we take a look at the results of the 2021 State of Sales in Distribution survey.
  • Debbie Paul
  • March 24, 2021
3 Distribution Maxims That Are Wrong
Digital Strategy

3 Distribution Maxims That Are Wrong

Measuring profitability by enterprise gross margin is a sledgehammer approach to a problem requiring nuance and precision.
  • Ian Heller
  • March 22, 2021
The Lawson Products Path to Differentiation, feat. Michael DeCata, CEO of Lawson Products
Wholesale Change Show

The Lawson Products Path to Differentiation, feat. Michael DeCata, CEO of Lawson Products (March 17, 2021)

In this episode, DeCata joined Wholesale Change hosts Ian Heller and Jonathan Bein to talk about how Lawson Products is differentiating in today’s market
  • Ian Heller
  • March 17, 2021
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