Distributors that are winning in 2025 are the ones rewiring their sales model.
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The best leaders don’t just talk. They listen. They translate. They show up. And they speak in a way that moves people forward.
Known as “pick-by-voice,” this system guides workers through their tasks using voice commands and barcode scan validation, creating a streamlined, hands-free workflow.
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Join us on Aug. 13, 9 PT/12 ET, as we discuss tackling the data challenge with technology leaders.
Join us on Aug 20, 2025 at 9PT/12ET as we delve into ways to transform your customer experience strategy.
Join us on Aug 28, 2025 at 9PT/12ET as we navigate both economic forecasts and M&A trends with Economist Alex Chausovsky.
Join us on Sept 17, 2025 at 9PT/12ET as we delve into what real AI adoption looks like in the field today and how
AR/AP automation represents one of the fastest, most measurable wins in the automation journey.
The most effective sales organizations have clear sales methodologies in place.
Distribution continues to navigate complex supply chain disruptions.
Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.
Many distributors have spent time creating a value proposition their companies rally around, but salespeople often stumble when it comes time to sell that
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
Here’s why hybrid models are ideal for this new sales landscape, how outside sales reps are primed to dominate this disrupted environment, and what
If you hide so well – in your office or among your own employees – that your employees can’t recognize you, then you are
Distributors hate returns. In addition to refunding the sale, they often have to liquidate the product and deal with the administrative hassles ranging from
Distributors know that any digital initiative requires a great product database. Even after all these years, defining the requirements, nailing down the process, choosing
This is a look into the future of wholesale distribution. Join us as we discuss how disruptors will drive consolidation as distributors pool resources
Distributors’ field sales teams are adapting to a new way of reaching prospects now that they cannot just get in the car to visit
If you’re a distributor, keep an eye on White Cap, which – thanks to the help of CD&R and The Sterling Group – is
Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on
Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising
The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March
If you really want to supercharge your sales, look no further than your largest customers.
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be
Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy
Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and
The murky world of marketing co-op baffles distributors and manufacturers alike.
Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our
Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it
When most distributors talk about inside sales, they are usually referring to customer service agents. Yet, customer service personnel are generally more reactive than
If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction – why do they
Digital transformation has been a part of distributors’ language for many years. But the speed of transformation has varied: It’s hard, takes significant resources
It’s easy to find ways of boosting margins – the hard part is prioritizing the approaches that provide the greatest return for the least
Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if