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Smart logistics technology isn’t replacing human expertise, it’s amplifying it.
Palmer Holland, a Cleveland-based specialty chemical and ingredient distributor, has launched an AI-driven product knowledge platform aimed at streamlining how customers and suppliers access
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Join us on Sept 10, 9 PT/12 ET, as we explore how top-performing distributors are building engagement that fuels performance and loyalty.
Join us on Sept 11, 2025 at 9PT/12ET as we navigate both economic forecasts and M&A trends with Economist Alex Chausovsky.
Join us on Sept 17, 2025 at 9PT/12ET as we delve into what real AI adoption looks like in the field today and how
Join us on Sept 24, 2025 at 9PT/12ET as top technology leaders will help you prioritize and make smarter technology decisions.
Pattern uses artificial intelligence and machine learning to process more than 46 trillion data points and add 100 billion more each week.
As a catalyst for transformation, e-commerce strategies can be tailored for distribution and leveraged to facilitate improvements across customer experience, sales enablement, and supply
In this article, we detail the problems of sales cultures in mature B2B markets.
In this episode we explain why the old assumption that distributors can be “High Tech” or “High Touch” is a destructive myth.
We talk a lot about the importance of sales reps’ selling value, rather than going directly to price.
Read about five common mistakes distributors make when considering and offering vending and inventory control solutions, and how to overcome them.
Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone.
This post summarizes some of the key findings in the second report based on our research for the National Association of Wholesaler-Distributors into how
Marketplaces are among the most successful business models of the modern era. From Amazon to Google to Grainger’s Zoro, there’s clearly good money in
Some distribution verticals are much more vulnerable to disruptors than others. Why was office supplies hit so hard by marketplaces but building products has
Selling more to existing customers is more profitable than acquiring new customers. So why don’t many distributors succeed at effectively cross-selling to their customers?
Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they
There is a way to get over the widely recognized “small-order” issue in distribution in a truly actionable way. Establishing and monitoring Minimum Order
Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.
Many distributors have spent time creating a value proposition their companies rally around, but salespeople often stumble when it comes time to sell that
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
Here’s why hybrid models are ideal for this new sales landscape, how outside sales reps are primed to dominate this disrupted environment, and what
If you hide so well – in your office or among your own employees – that your employees can’t recognize you, then you are
Distributors hate returns. In addition to refunding the sale, they often have to liquidate the product and deal with the administrative hassles ranging from
Distributors know that any digital initiative requires a great product database. Even after all these years, defining the requirements, nailing down the process, choosing
This is a look into the future of wholesale distribution. Join us as we discuss how disruptors will drive consolidation as distributors pool resources
Distributors’ field sales teams are adapting to a new way of reaching prospects now that they cannot just get in the car to visit
If you’re a distributor, keep an eye on White Cap, which – thanks to the help of CD&R and The Sterling Group – is
Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on
Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising
The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March
If you really want to supercharge your sales, look no further than your largest customers.
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be