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AI in Distribution

Distributors and Generative AI: Strategies for Maximizing Return While Minimizing Risk

The hot new form of AI is rapidly spreading into the business world. Two distributors describe their AI journeys.
  • Don Davis
  • May 30, 2025
Operations

Redefining Professionalism: A Closer Look at Wholesale Distribution

Regardless of how we got here, what many of us discovered is a career that offers more than just selling and moving boxes.
  • Mark Bray
  • May 28, 2025
Innovation

Leading with Purpose in the Age of Automation

WMS, LMS, OMS, WES, YMS: whatever acronym we use, they’re all tools, but they’ll never replace the need for leadership.
  • Will Quinn
  • May 28, 2025

Upcoming Programs

  • Upcoming Program

Technology Leader Panel: Maximizing Sales Through Online Marketplaces

Join us on June 4, 9 PT/12 ET, as we delve into strategies for leveraging these platforms to boost sales and stay competitive.
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 5, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
  • Upcoming Program

State of Distributor Pricing and Costing

Join us on June 11, 2025 at 9 PT / 12 ET as we delve into the current state of distributor pricing and costing
Register Now
  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
AI in Distribution

Want to Get Started with AI? This Man has a Plan

Trent Gillespie will detail approach to AI in a keynote entitled “Designing an AI-enabled business” at Distribution Strategy Group’s Applied AI for Distributors conference.
  • Don Davis
  • May 27, 2025
AI in Distribution

The One Thing Distributors Must Know about AI

Whatever else happens in the world, your competitors will use AI to drive performance.
  • Ian Heller
  • May 21, 2025
Operations

Leading with Purpose in the Age of Automation

In logistics, we track everything: fill rates, dock turns, labor ratios. But leadership? That’s harder to quantify.
  • Will Quinn
  • May 21, 2025

Recent Reports

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

DSG-Report-2025-State-of-Distributor-Profitability-Cover

2025 State of Distributor Profitability: Distributors’ Action Plan

Why Distributors are So Great at Building the Wrong Websites
Digital Strategy

Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)

In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the
  • Ian Heller
  • May 28, 2020
Bad Distributor Websites - Distribution Strategy Group
Digital Strategy

How to Build a Doomed Website

I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if your problems are self-inflicted.
  • Ian Heller
  • May 27, 2020
How to Use a Sales Call Guide to Drive Stronger Connections with Prospects
Distribution Sales Strategy

How to Use a Sales Call Guide to Drive Stronger Connections with Prospects

A sales call guide can be a useful tool to help salespeople connect with prospects and ensure they are firing on all cylinders with
  • Debbie Paul
  • May 26, 2020
Will B2B Marketplaces Kill Company Specific Websites
Marketplaces

Wholesale Change Show: Will B2B Marketplaces Kill Company Specific Websites? (May 20, 2020)

In this episode of Wholesale Change (May 20, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of marketplaces
  • Ian Heller
  • May 21, 2020
Wholesale Change
Distribution Marketing

Wholesale Change Show: The Future of Value-Added Services in Distribution (May 13, 2020)

Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of value-added services in wholesale distribution. They also discuss why distributors
  • Ian Heller
  • May 18, 2020
COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?
Digital Strategy

COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?

In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.
  • Dean Mueller
  • May 18, 2020
How to Grow Business in Small and Mid-sized Accounts
Distribution Marketing

How to Grow Business in Small and Mid-sized Accounts

Small customers may not generate the sales volumes needed to support them as you would support your larger customers, but they usually generate higher
  • Jonathan Bein
  • May 15, 2020
How to Get Customers to Buy More Product Categories with Cross-Selling
Distribution Sales Strategy

How to Get Customers to Buy More Product Categories with Cross-Selling

Increasing market share is good. However, increasing wallet share is even better because it is usually far easier to sell additional products to existing
  • Jonathan Bein
  • May 15, 2020
Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects
Distribution Marketing

Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects

We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
  • Debbie Paul
  • April 29, 2020
After the Crisis: What Distributors Must Do Next
Digital Strategy

After the Crisis: What Distributors Must Do Next

Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
  • Ian Heller
  • April 23, 2020
Value Proposition: Time of COVID-19
Distribution Marketing

Value in the Time of COVID-19: What Customers Value Changes with the Times

It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
  • Robert Kelley
  • April 23, 2020
How to Acquire New Customers with Sweet Spot Analysis
Distribution Marketing

How to Acquire New Customers with Sweet Spot Analysis

Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
  • Jonathan Bein
  • April 15, 2020
How to Improve Customer Retention and Keep Customers from Leaving You
Distribution Marketing

How to Improve Customer Retention and Keep Customers from Leaving You

Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
  • Jonathan Bein
  • April 15, 2020
Can Your Team Sell Your Company’s Value?
Distribution Marketing

Can Your Team Sell Your Company’s Value?

While some distributors have spent time creating a value proposition that employees can recite by heart, when it comes time to really talk about
  • Bill Wade
  • April 13, 2020
How to Take Business Away from Your Competitors
Distribution Sales Strategy

How to Take Business Away from Your Competitors

You must look closely at the business you want to acquire from your competitors, in order to define a specific strategy. Do you want
  • Jonathan Bein
  • April 8, 2020
How to Sell into New Market Segments
Distribution Marketing

How to Sell into New Market Segments

It’s a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that
  • Jonathan Bein
  • April 8, 2020
Sales Force Productivity During a Global Health Crisis
Distribution Sales Strategy

Sales Force Productivity During a Global Health Crisis

How Your Reps Can Make Calls without Visiting Customers Background As of this writing, the coronavirius (COVID-19) is infecting an increasing number of people
  • Ian Heller
  • March 31, 2020
A Global Pandemic is Great for Amazon’s Sales, No Matter How You Spin It
Marketplaces

A Global Pandemic is Great for Amazon’s Sales, No Matter How You Spin It

An Amazon Post Full of Nonsense Carries a Serious Underlying Message We all know the world is not fair. For one thing, celery is
  • Ian Heller
  • March 31, 2020
Anti-Social Distancing: The Best Worst Advice on Working from Home
Distribution Marketing

Anti-Social Distancing: The Best Worst Advice on Working from Home

Antisocial Distancing: The Best Worst Advice on Working from Home As the COVID19 pandemic sweeps across the globe, it’s causing sickness, death, and economic
  • Ian Heller
  • March 31, 2020
Learning Financial Accounting as a Second Language
Distribution Marketing

Learning Financial Accounting as a Second Language

During a Crisis, You Must Know the Lingo to Join the Convo Early in my career, I was terrified of math (due to post-algebra
  • Ian Heller
  • March 31, 2020
7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19
Digital Strategy

7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19

My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right
  • Dean Mueller
  • March 24, 2020
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Digital Strategy

6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic

Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some
  • Jonathan Bein
  • March 18, 2020
A Tale of Two Teams: Proactive Inside Sales vs Customer Service
Distribution Sales Strategy

A Tale of Two Teams: Proactive Inside Sales vs Customer Service

What’s the difference between customer service and inside sales? What are the skills sets distributors should look for when hiring for a successful proactive
  • Debbie Paul
  • March 5, 2020
Don’t Be a Sheep: Avoid These 7 Taglines
Distribution Marketing

Don’t Be a Sheep: Avoid These 7 Taglines

Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
  • Jonathan Bein
  • February 26, 2020
Digital Strategy

The Secret Method to Creating the Perfect Amount of Simple

This is a sample intro paragraph and can be used to introduce readers to your article. This is an example of a WordPress post,
  • Distribution Strategy Group
  • February 19, 2020
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
Digital Strategy

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
  • Jonathan Bein
  • January 21, 2020
2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price
Distribution Marketing

2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price

About 90% of respondents in our annual State of Distributor Marketing survey with Modern Distribution Management think they are delivering more value than their
  • Jonathan Bein
  • January 14, 2020
Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce
Digital Strategy

Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce

There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
  • Jonathan Bein
  • November 14, 2019
What’s the Difference Between E-Commerce and E-Business?
B2B eCommerce

What’s the Difference Between E-Commerce and E-Business?

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
  • Jonathan Bein
  • November 11, 2019
Selling More to Existing Customers - How to Release the Value Sitting in 90 percent of Your Accounts
Distribution Marketing

Selling More to Existing Customers: How to Release the Value Sitting in 90% of Your Accounts

Your top 10% of customers are covered by field sales. How are you reaching the other 90%? The very largest of a distributor’s accounts
  • Jonathan Bein
  • October 17, 2019
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